The Special Events unit
of IA is responsible for overseeing all fund raising, community and third party
events for the College. It works with
academic and administrative departments, outside organizations, and individuals
to schedule auditoriums, galleries and conference space for purposes other than
regular classes. The events team books facilities ensuring that the appropriate
facilities are used, and coordinates audio-visual and other equipment set-ups,
catering, crowd control, security and parking arrangements.
The College has outlined General Event Policies for events being held at the A. Alfred Taubman Center for Design Education, and the Walter and Josephine Ford Campus in the Facility Use and Special Events Manual. A Student Fund Raising Event Policy can also be found on Blackboard, to provide guidance to any student groups who may be looking to raise money for projects or departments.
primarily news media outreach, is managed from within IA Marketing and
Communications. The CCS Public Relations function is charged with engaging key
audiences (potential students, donors and potential donors, industry and
government opinion leaders) to promote and strengthen the CCS brand image.
Chief responsibilities of the public relations unit include initiating and
maintaining relationships with the media, promoting newsworthy CCS events and
activities to key audience segments, while helping coordinate CCS involvement
in community activities. Any requests
made to faculty or staff for media interviews, tours, etc. should be run
through the Public Relations manager prior to being accepted.
The IA Marketing and
Communications unit is responsible for planning, budgeting, writing, design,
production and distribution of all internal and external CCS communications
including student recruitment materials and the CCS website and social media
channels. The Marketing and Communications unit also manages the CCS brand and
graphic identity standards.
CCS staff needing print,
or video, web-based marketing materials should contact the Director of
Marketing and Communications. CCS personnel other than Marketing and
Communications staff should not hire designers, contract printing or develop
websites or Facebook pages without the involvement of IA. All print jobs must
go through the Marketing and Communications office.
The College partners with corporations, associations and other enterprises to incorporate sponsored research projects into the educational experience for CCS students. Sponsors typically present a design challenge of strong educational value to a CCS studio class for the class to work on over the course of a semester. Students present their solutions to leading industry representatives at the end of each project. Beyond the educational benefits to students, sponsored research projects enable CCS to build relationships with industry for internships and career placement as well as generating revenue and helping create marketing and public relations opportunities for the College.
The Corporate, Foundation and Government Relations unit in IA secures financial and in-kind contributions from corporations, foundations and government sources. This unit works closely with faculty, staff and others to organize and develop programs for funding, while also cultivating and soliciting prospects for capital giving, endowments, grants, scholarships and other support. A primary role of this unit is corporate sponsored research projects.
The Development unit in IA raises funds to support CCS at all levels, from supporting general operations and addressing ongoing needs to enabling special projects and making possible capital improvements. The Development team is also responsible for managing on-going donor relationships for the College. The CCS Development team generates revenue through fund raising events such as the Detroit International Wine Auction and the Student Exhibition Opening, and through other fund raising tactics including direct mail solicitations and online giving as well as major donor and capital giving campaigns. Development provides leadership and support for alumni and volunteer involvement with CCS. IA’s Development unit builds and maintains a strong regional and national network among alumni to keep them connected with CCS and each other. Volunteers are recruited, trained and assigned based on their interests and CCS needs, which range from helping to staff fund raising events to advising the College on key programs and initiatives.
If faculty and staff are interested in raising money for a project or initiative, they should begin by discussing their idea with their Department Chair and/or Dean to ensure that their initiative aligns with the College’s mission and priorities. Once they have approval, they can refer to the General Events Policies manual found on the IA page on Blackboard, and entitled “Facility Use and Special Events Manual”, if their fundraising would happen via an event, or reach out directly to the Vice President of IA or the Director of Corporate and Foundation Relations if they are interested in pursuing grants or other types of funding for their project.