Marketing and Communications
The Marketing and Communications unit is responsible for planning, budgeting, writing, design, production and distribution of official external CCS communications including student recruitment materials and the CCS website and social media channels. The Marketing and Communications unit also manages the CCS brand and graphic identity standards.
CCS staff needing print, video, or web-based marketing materials should contact the Director of Marketing or the Director of Communications. CCS personnel other than Marketing and Communications staff should not hire designers, contract printing, or develop websites or social media channels for external audiences without the involvement of Marketing and Communications. All external print jobs must go through the Marketing and Communications office.
Public Relations, primarily news media outreach, is managed from within Marketing and Communications. The CCS Public Relations function is charged with engaging key audiences (potential students, donors and potential donors, industry and government opinion leaders) to promote and strengthen the CCS brand image. Communications staff initiates and maintains relationships with the media, promotes newsworthy CCS events and activities to key audience segments, manages CCS announcements, and engages external public relations consulting support. Any requests made to faculty or staff for media interviews, tours, etc. should be run through the Director of Communications prior to being accepted.