Course Detail

20/FA FAD-309-A
FASHION BRAND MANAGEMENT

Instructor: Choklat
Department: FASHION ACCESSORIES DESIGN
Credits: 3   Instruction Method: ONLS
Status: OPEN

This course will cover various aspects of contemporary fashion brand management. This entails the exploration of various brand business models and areas of fashion marketing concepts. In this course, you will study what goes into making a brand (branding, communication and retail environment) and how to effectively manage it (strategic planning, competition, pricing, and loyalty).

Start Date: 2020-08-31 End Date: 2020-12-12
Meeting in: ONL
Room: ONLINE
Days: T
Start Time: 4:00 PM
End Time: 6:45 PM