21/WI DGR-626-A
USER EXPLORATION RESEARCH
Instructor: McCrackenDepartment: GRADUATE CREDIT
Credits: 3 Instruction Method: ONHY
Status: OPEN
The success of any project – a new product design, or the redesign of existing products – for an external client, or for an internal project, is to adopt a user-first approach that positions the people that use what we design front and center. This process relies on understanding people in order to define their needs, attitudes, and motivations. This class will expose students to how designers should learn about, from, and with their users or customers, and will equip them with the research tools needed to design great user experiences. The goal is to build empathy as the first step in a robust innovation process.
Start Date: 2021-01-19 End Date: 2021-05-08Meeting in: ONL
Room: ONLINE
Days: TH
Start Time: 7:15 PM
End Time: 10:00 PM