Course Detail

20/FA DGR-625-A
ENVIRONMENTAL SCAN RESEARCH

Instructor: McCracken
Department: GRADUATE CREDIT
Credits: 3   Instruction Method: ONHY
Status: OPEN

In large organizations or companies, the ongoing tracking of trends and occurrences of their internal and external environment is the element that could bring success, currently and in the future. The art of tracking trends and occurrences is called Environmental Scanning. It is about being informed and building a global context for your work, your organization, your competitive environment, and your industry. This class will provide students with the tools to examine trends and changes, and to create the key environmental indicators-internal, external, qualitative, and quantitative that will have the most important potential impact on their work.

Start Date: 2020-08-31 End Date: 2020-12-12
Meeting in: ONL
Room: ONLINE
Days: W
Start Time: 7:15 PM
End Time: 10:00 PM