Course Detail

20/FA DGD-411-A

Instructor: Reichert
Credits: 3   Instruction Method: HYB
Status: OPEN

This required senior course, is the first in a sequence of two that expands on the theories, processes and methods presented in the third year. In this course students expand their knowledge of branding to the larger underlying conditions such as economic, political and cultural that facilitates excellence in communication design practice. Students develop tools for assessing success in brand concepts, through inquiries into the strategies behind contemporary brand solutions. Projects have collaborative phases, a skill that prepares students for professional life. Research methods are applied as a means to creating informed design solutions that include readings, lectures and written analysis that consider the strategic role building a cohesive brand system.

Start Date: 2020-08-31 End Date: 2020-12-12
Meeting in: T
Room: 820A
Days: T TH
Start Time: 12:45 PM
End Time: 3:30 PM