Course Detail

20/FA DAD-283-A
MARKETING AND MEDIA

Instructor: Evans
Department: ADVERTISING DESIGN
Credits: 3   Instruction Method: HYB
Status: OPEN

Marketing provides the foundation for all advertising and design communications. Students study brands, positioning, target analysis, research techniques, strategy development and media placement. They practice writing and analyzing creative strategy briefs. Through practical assignments, students are taught the business side of successful communication.

Start Date: 2020-08-31 End Date: 2020-12-12
Meeting in: T T
Room: 806A 806B
Days: T,TH T,TH
Start Time: 7:15 PM 7:15 PM
End Time: 10:00 PM 10:00 PM