20/FA DAD-250-C
INTRO TO COPYWRITING (SO)
Instructor: AnselDepartment: ADVERTISING DESIGN
Credits: 3 Instruction Method: ONHY
Status: CLSD
An introduction to the basics of writing advertising copy, this course covers the basic anatomy of an ad, headlines, theme lines, body copy, script formats and the synergy between words and visuals. Students study the history of copywriting as well as influential copywriters in the industry and the campaigns that made them and their work famous.
Start Date: 2020-08-31 End Date: 2020-12-12Meeting in: ONL
Room: ONLINE
Days: T TH
Start Time: 12:45 PM
End Time: 3:30 PM