Course Detail

20/FA DAD-250-B
INTRO TO COPYWRITING (JR)

Instructor: Levin
Department: ADVERTISING DESIGN
Credits: 3   Instruction Method: HYB
Status: CLSD

An introduction to the basics of writing advertising copy, this course covers the basic anatomy of an ad, headlines, theme lines, body copy, script formats and the synergy between words and visuals. Students study the history of copywriting as well as influential copywriters in the industry and the campaigns that made them and their work famous.

Start Date: 2020-08-31 End Date: 2020-12-12
Meeting in: T T
Room: 806A 806B
Days: M,W M,W
Start Time: 12:45 PM 12:45 PM
End Time: 3:30 PM 3:30 PM