Course Detail

21/WI DAD-120-A
CONCEPTS AND PROCESSES

Instructor: Staff
Department: ADVERTISING DESIGN
Credits: 3   Instruction Method: ONHY
Status: OPEN

This course introduces the student to advertising, the creative process and the roles of the art director/copywriter creative team in the creation of an advertising message. Students practice brainstorming techniques, dissecting a strategy brief, idea generation, concept sketching and presentation skills. They examine multiple approaches to advertising and begin their understanding of solving a marketing problem from strategy to idea to image, headline and copy.

Start Date: 2021-01-19 End Date: 2021-05-08
Meeting in: ONL
Room: ONLINE
Days: T TH
Start Time: 8:30 AM
End Time: 11:15 AM