21/WI CMD-602-A
COLOR & MATERIALS STUDIO II
Instructor: McClintockDepartment: GRADUATE CREDIT
Credits: 3 Instruction Method: HYB
Status: OPEN
In this course, students explore the role of color and materials in defining a brand’s identity. Through research, students discuss how companies have strategically used design, color and materials to elevate their brand in the marketplace as well as attract and maintain customers. Students will research a particular company’s brand history, its current product lines, the competitive landscape and its consumer segmentation. Students then narrow their focus to a specific product line and evolve the line to fit a future scenario. The ideation phase consists of trend research pertinent to the brand. For example, if the brand has a fashion element, students will access trend forecast services to research emerging colors, materials and finishes. If the brand and its product line are technology-centric, researching advanced materials may be more relevant to the project. The final phase involves future brand strategy based on research findings, trend boards and color, material and finish direction.
Start Date: 2021-01-19 End Date: 2021-05-08Meeting in: T
Room: 710
Days: M
Start Time: 12:45 PM
End Time: 6:45 PM