Junior or first-semester senior students in good,academic standing have the opportunity to spend a,semester of study at an accredited institution,abroad. Information is available from,International Student Services. Credits: 12 Prerequisites: DAD 235, DAD 265, DAD 283
ADVERTISING ELECTIVES SUBJECT CODES INCLUDE:,DAD Credits: 3 Prerequisites:
ADVERTISING ELECTIVES SUBJECT CODES INCLUDE:,DAD Credits: 3 Prerequisites:
CHOOSE EMPHASIS-3 CREDITS,DAD 266, APP HAPPY,DAD 155, COPY STYLES Credits: 3 Prerequisites:
CHOOSE EMPHASIS-3 CREDITS,DAD 365, DIGITAL NARRATIVE,DAD 351, COPYWRITING FOR TELEVISION & RADIO Credits: 3 Prerequisites:
CHOOSE EMPHASIS-3 CREDITS,DAD 366, EXPERIENTAL MEDIA,DAD 355, COPYWRITING FOR WEB Credits: 3 Prerequisites:
CHOOSE EMPHASIS-3 CREDITS,DAD 434, CONTENT CREATION,DAD 360, SOCIAL MEDIA Credits: 3 Prerequisites:
CHOOSE EMPHASIS-3 CREDITS,DAD 366, EXPERIENTAL MEDIA,DAD 355, COPYWRITING FOR DIGITAL MEDIA Credits: 3 Prerequisites:
Projects explore typographic and composition,styles that create effective advertising for a,variety of media and channels. Students develop,design skills relative to specific advertising,and communication goals. Students learn the,layout process from thumbnails and refined,layouts to comprehensives produced on the,computer. Students are introduced to digital,software, file management and output, prepress,and on press production. Students design and,assemble a portfolio … Continue reading “DAD-110 ADVERTISING DESIGN AND TYPOGRAPHY”
This course introduces the student to,advertising, the creative process and the roles,of the art director/copywriter creative team in,the creation of an advertising message. Students,practice brainstorming techniques, dissecting a,strategy brief, idea generation, concept,sketching and presentation skills. They examine,multiple approaches to advertising and begin,their understanding of solving a marketing,problem for a unique and/or diverse target of,consumers from … Continue reading “DAD-120 CONCEPTS AND PROCESSES”