DAD-122 MOTION TECHNIQUES

This course introduces Advertising students to,the basics of software used to create time-based,media, websites and mobile apps. It explores the,creative team’s role in creating communications,that engage targeted and diverse consumer groups,through digital media. Students create,microsites, animations, and develop a case study. Credits: 3 Prerequisites: DAD 110

DAD-221 COMMERCIAL CONCEPTS AND PRODUCTION

Students learn the strategies, processes, and,storytelling techniques used to create effective,television advertising. Student creative teams,solve broadcast specific assignments for targeted,and diverse consumers and audiences by,developing concepts, scriptwriting, drawing,storyboards, and producing animatics. Current,trends in broadcast are reviewed including,web-based communications, graphics, special,effects, post-production techniques, music,,editing, and directing. Presentations specific to,television ideas are practiced on a regular basis. … Continue reading “DAD-221 COMMERCIAL CONCEPTS AND PRODUCTION”

Advertising Design/Art Education

Bachelor of Fine Arts Degree Requirements First Year First Semester = 16 Credit Hours Course # Course Title Credits SLP 007 CCS First Year Experience 1 DFN 119 Digital Techniques 3 DFN 137 2D & 3D Integrated Design Studio 3 DFN 139 Color & Light Studies 3 DGD 151 Typography I 3 DVC 100 Introduction … Continue reading “Advertising Design/Art Education”

DAH-307 20TH CENTURY ART IN EUROPE

This course focuses on artists’ response to the,sweeping social, philosophical and political,changes that began in the late nineteenth century,,including Expressionism, Cubism and Futurism.,Students explore the work of modernists who,affronted their audiences in order to bring about,changes in perception, including the artists of,the Dada movement, who mocked art and society, and,the Surrealists, who explored the unconscious … Continue reading “DAH-307 20TH CENTURY ART IN EUROPE”