Program Learning Outcomes

Advertising

Vision Statement

The Advertising Department at CCS shall be recognized as one of the top programs in the field, providing an influx of diversity and unique vision to the industry, while fostering a global community of alumni.

Mission Statement

The mission of the Advertising Department at CCS is to educate students for successful careers as art directors, copywriters and creative technologists in the advertising industry.

Students learn strategy, conceptual thinking and processes to pursue excellence in advertising across a wide range of traditional, digital and emerging media and devices.

In accordance with the CCS institutional mission, students are nurtured to become leaders and problem solvers, employ ethical principles for advertising practices, appreciate diversity of audiences and markets, shape society, and advance economic growth.

To fulfill the institutional mission to educate visual artists, designers and creative professionals, the Advertising Department provides a complete program that addresses the needs of today’s marketing and advertising agencies and responds to the current and future marketing environment.

Program Learning Outcomes (PLO)

Upon graduation, students in the BFA Advertising Design and BFA Copywriting programs will be able to:

  1. Conduct research and synthesize critical thinking to develop strategies for solving marketing problems and creating transformative ideas.
  2. Combine the disciplines of art direction, copywriting and digital design in creating integrated campaigns using appropriate media choices to reach the intended audience.
  3. Demonstrate proficiency in designing interactive user engagement and “cross-platform” experiences that apply alternative and emerging digital media, technology, tools, and devices.
  4. Collaborate in creative teams and lead effectively; articulate strategy and ideas, critique others and defend their work in an agency/studio environment.
  5. Create professional level portfolios, websites, oral presentations, video case-studies and digital prototypes.
  6. Support professional practice, community service, and diversity of cultures through internships, industry groups, experiential learning, international studies, sponsored projects, and volunteering.

Art Practice

Vision Statement

The Art Practice Department at CCS educates students to the very highest level of accomplishment in the visual arts in the areas of painting, drawing, sculpture, print media, video and digital media, installation, performance, and social practice. We strive to be a community of working artists that think, make, and critique in order to be transformative agents within the local community and the broader art, political, and social communities within global contemporary culture.

Mission Statement

The Department of Art Practice at CCS provides students with an intensive educational experience in the areas of painting, drawing, sculpture, print media, video and digital media, installation, performance, and social practice. Students acquire the historical and theoretical knowledge, the technical expertise in materials and processes, a rigorous commitment to content development, and the professional career skills necessary to succeed as artists.

Program Learning Outcomes (PLO)

Upon graduation, students in the BFA Art Practice program will be able to:

  1. Apply a pluralistic approach to art making, a skillful use of traditional and new materials, and utilize historical and innovative techniques and processes.
  2. Communicate ideas and content through their artwork and demonstrate an understanding of the relationship between materials, processes, and content.
  3. Employ contemporary art theory, criticism, and art history to position and articulate their work historically and theoretically within contemporary culture.
  4. Construct insightful and relevant critiques of their artwork and the artwork of others.
  5. Build a comprehensive portfolio of artwork that represents their knowledge and abilities and that gives them access to grants, fellowships, residencies, and exhibition venues.
  6. Pursue careers and advanced degrees in the Fine Arts as well as apply their knowledge to many related fields and occupations.
  7. Demonstrate leadership through productive contributions to their community and in ethical professional practices.

Communication Design

Vision Statement

The Communication Design Department at CCS develops visionary communication designers by providing with a future focused curriculum that facilitates systemic thinking to be empathetic to shifting cultures and nurtures technical competency to responding to the continuously evolving channels of communication.

Mission Statement

The Communication Design Department is predicated on four core principles; Think, Play, Create, and Communicate. We embrace the reality that messages are increasingly dynamic, not static. We value creating design solutions empathetic to human values and audiences who are part of our diverse cultural condition. We develop solutions that take the complex and seek to make them accessible. Our goal is to develop curious, inquiring communicators who are leaders in the design community.

Program Learning Outcomes (PLO)

Upon graduation, students in the BFA Communication Design program will be able to:

  1. Demonstrate an ability to use a variety of research methodologies including an awareness of sustainability in developing communications relevant to society, various audience groups and specific end users.
  2. Use code and other sources of dynamic media to achieve specific communication solutions relevant to audience and user experience.
  3. Use experimentation and play in the process of translating the obvious into the unique, to see the everyday in new ways and as a method of creating solutions that are unexpected.
  4. Demonstrate an ability to use informed critical judgment in selecting and utilizing components to achieve defined communication goals.
  5. Demonstrate an ability to use design and good organization in presenting clear project concepts and final outcomes.
  6. Demonstrate ethical leadership in interpreting and responding to communication need and opportunity.

Craft and Material Studies

Vision Statement

The Craft and Material Studies Department at CCS shall be an internationally recognized program in the training of Craft and Material Studies professionals in the 21st century.

Mission Statement

Crafts embody the spirit of human response within the working of materials and the manufacture of objects. The Craft and Material Studies Department is committed to mentoring creative professionals prepared to meet and exceed the demands facing contemporary craftsmen and women across varied career pathways. We teach design, individual expression, and the object as utilitarian. To this end, the Craft and Material Studies Department upholds traditional values while embracing technologies that advance each individual’s personal growth toward the aesthetic voice, creative vision, innovation, material proficiency, and successful professional practice.

Program Learning Outcomes (PLO)

Upon graduation, students in the BFA Craft and Material Studies program will be able to:

  1. Synthesize research from multiple sources and develop ideas that reflect an informed social, historic, and cultural awareness, self-exploration, and independent thinking.
  2. Develop objects that show a unique and visionary use of materials using traditional skills, experimental practices, and new technology.
  3. Create objects that reflect technical investigation, proficiency of skill, thorough design methodology, and an understanding of craft’s context.
  4. Articulate concepts and ideas, creative process, and intentions within a personal, social, and historical context visually and verbally in presentations and in writing.

Entertainment Arts

Vision Statement

The Entertainment Arts Department at CCS aims to be a world class destination for students who are driven to become leaders in imaginative storytelling and advanced techniques in animation, filmmaking, and 3D computer generated images. The Department will be articulate and nimble in preparing our students to stay at or ahead of industry standards. It will emerge as a preeminent program of study.

Mission Statement

The Entertainment Arts Department at CCS empowers students to find and develop their own voice through creative concept development and imaginative storytelling. The program prepares students to produce work in the broad spectrum of moving images by utilizing design principles, developing technical abilities, realizing personal visions, and beyond. Graduates of the Department are prepared for both industry jobs and independent artistic endeavors.

Program Student Learning Outcomes (PLO)

Upon graduation, students in the BFA Entertainment Arts program will be able to:

  1. Storytelling: Convey and execute narrative flow through three-act and other story structures to a recognized audience.
  2. Communication: Clearly articulate their voice and translate ideas through written, visual, and verbal communication in both traditional and digital media, demonstrating a high level of craftsmanship.
  3. Conceptual Skills: Observe and absorb the real world as thinkers and creators, identifying technical elements to propel story, design, and innovation.
  4. Performance Thinking: Employ practical skills to become problem solvers within scenario and design.
  5. Professionalism: Apprize their strengths, challenge their weaknesses, giving and taking direction as a collaborator in respect to a diverse professional community.

Fashion Accessories Design

Vision Statement

The Fashion Accessories Design Department at CCS aims to be the leading and most comprehensive accessories program of its kind in the world, and to excel in all aspects of accessories.

Mission Statement

Fashion Accessories Design Department at CCS integrates creativity, craft, and business knowledge to prepare graduates for a successful accessories design career. The curriculum offers a comprehensive education including making skills, design training, and the ever important exposure to fashion as a business.

Program Learning Outcomes (PLO)

Upon graduation, students in the BFA Fashion Accessories Design program will be able to:

  1. Design collections by using various manual and digital drawing techniques; illustrate innovative production-ready design packages.
  2. Construct accessories by using professional, state-of-the-art technology, while translating two- dimensional design into three-dimensional objects.
  3. Apply trend research and analysis to innovative accessories design in response to the needs of the consumer and to evolving socio-cultural and global opportunities.
  4. Collaborate in multidisciplinary project teams and articulate ideas and design concepts verbally and visually to any given audience.
  5. Identify supply chain and fashion business elements, including Corporate Social Responsibility (CSR) and sustainability principles.
  6. Demonstrate leadership in design, product development, sustainability, and professional practice.

Foundation

Vision Statement

The Foundation Department at CCS aims to be the top program of its kind, laying the groundwork for students to develop superior aesthetic, technical, and conceptual capabilities and excel as they progress through their chosen disciplines.

Mission Statement

The Foundation Department focuses on the acquisition of fundamental skills, techniques, and theories common to all majors, forming a basis for further study towards a career in art and design.

Program Learning Outcomes (PLO)

Students completing the Foundation program at CCS will be able to:

  1. Demonstrate through projects and examinations the ability to apply concepts, principles, and elements of 2- and 3-dimensional design, along with an appropriate level of craftsmanship, required for accomplishment in a variety of media.
  2. Demonstrate basic digital skills required for continued study in art and design, including digital organization, communication, workflow, and basic design software.
  3. Demonstrate, basic skills in drawing as a tool for idea development and finished work, from both observation and imagination, along with the drawing concepts required to progress in students’ major departments.
  4. Demonstrate strategies for critical analysis, and apply these principles of assessment in the evaluation of art/design projects of others, and more importantly, to assess the results of their own work.


Illustration

Vision Statement

The Illustration Department at CCS aims to be recognized as one of the top programs by continuing to build a program that includes drawing, painting, quality picture-making skills, trans-disciplinary studio courses, and a continued presence in industry related conferences and competitions for our students.

Mission Statement

The mission of the CCS Illustration Department is to effectively instruct conceptual and narrative image making skills in digital and traditional media. An emphasis is placed on the fundamentals of drawing, painting, and critical thinking within the context of a culturally diverse commercial marketplace.

Students are taught useful methods in the art of interpretation: the ability to carefully read and cross- reference texts, research visual styles, and conceptualize and produce significant bodies of work. Our program emphasizes to students how illustration connects and translates everything in visual culture, making it an ideal discipline for an unparalleled scope of creative and communications projects.

Program Learning Outcomes (PLO)

Upon graduation, students in the BFA Illustration program will be able to:

  1. Employ a working knowledge of the four essential phases of constructing an image – research and reference, rough sketch, comprehensive sketch, finished piece – and combine them with critical thinking methodology to solve pictorial problems and create relevant illustration.
  2. Demonstrate and employ an effective synthesis of drawing constructive and gestural human figures with accurate proportions, structure, value planes, and groups, and conceive how the human figure relates in perspective to its surrounding environment.
  3. Apply and demonstrate how and when to use and subordinate perspective as a narrative compositional set-up tool in a cinematographic manner, construct and design objects, identify form through shadow, cast shadows, half-tones, light, and the edge qualities they create.
  4. Prepare professional level oral presentation and demonstrate their thought process by identifying intent, inspiration, and providing an honest critique of their own work and the work of others.
  5. Identify markets within Illustration in order to create a focused and professional portfolio that incorporates the best of traditional and digital illustration working methods.

Interior Design

Vision Statement

The Interior Design Department at CCS aims to graduate designers who are professionally competent and responsive to emerging social and environmental challenges and who demonstrate leadership roles in the field.

Mission Statement

The mission of the Interior Design Department is to provide a comprehensive design education through a structured curriculum in which challenging studio projects demand both experimentation and a pragmatic professional approach. The Interior Design Department strives to instill the quality principles of the Arts and Crafts movement, enhanced with a contemporary global outlook and a demand for innovation.

Program Learning Outcomes (PLO)

Upon graduation, students in the BFA Interior Design program will be able to:

  1. Demonstrate sophistication in the communication of ideas which will progressively evolve throughout the four years of study, beginning with sketching and drafting, and continuing with the implementation of multimedia digital design tools.
  2. Demonstrate proficiencies in research methodology, ideation, and concept development by identifying, analyzing, and applying information from a variety of stakeholders to productively impact the built environment.
  3. Develop and construct custom design elements/products toward a design solution.
  4. Engage all aspects of the design process to approach an advanced and human-centered design solution.
  5. Apply ethical and professional practices and understand all aspects of the interior design practice by making use of interior design business fundamentals and professional skills, including operations, communications, and the ethical, legal, and financial responsibilities of the practitioner.

Liberal Arts

Vision Statement

The Liberal Arts Department at CCS assists in forming habits of mind, ethical frameworks and bodies of knowledge essential to creating visionary responses to expanding global art and design opportunities.

Mission Statement

The mission of the Liberal Arts Department is to offer students a body of knowledge and a variety of skills that address the professional demands of the twenty-first century. The comprehensive breadth of Liberal Arts Department courses at CCS provides students many opportunities to explore and synthesize a complex array of interdisciplinary crosscurrents to benefit their creative endeavors. The Liberal Arts Department also inspires life-long curiosity and eagerness to learn through its many course offerings and experiences. This curiosity, in turn, will allow students to assume responsibility as ethical, active participants within the larger global community.

Program Learning Outcomes (PLO)

Upon graduation, the Liberal Arts program will have prepared students to:

  1. Apply and synthesize acquired knowledge, theoretical frameworks, and research in appropriately documented essays to demonstrate competency in implementing a writing process: brainstorming, drafting with cogency, and revising.
  2. Evaluate ideas and apply ethical inquiry and knowledge of cultural context and diversity in classroom presentations and essays to demonstrate competency in responding to topics of current global and local interest, including issues impacting global sustainability.
  3. Use level appropriate Standard English to communicate with precision, cogency, and rhetorical force in written work and presentations.
  4. Create/compose class projects, essays, and/or presentations to demonstrate competency in integrating individual ideas within a larger learning community.
  5. Demonstrate competency in communication, presentation, and business skills necessary to engage effectively in professional practice.

Photography

Vision Statement

The Photography Department at CCS provides the means and environment to support the most current professional practices to prepare individuals that are conceptually aware and connected to global cultural and social issues.

Mission Statement

The mission of the Photography Department is to prepare students, within a supportive and diverse learning environment, to become a practicing professionals in the photographic arts and to be ready to pursue an advanced degree. The Department educates students to achieve the highest standards in the technical and aesthetic aspects of the medium. Students will become committed to the continued pursuit of excellence through self-learning, critical thinking, openness to diverse perspectives, and awareness of the photographer’s role in society.

Program Learning Outcomes (PLO)

Upon graduation, students in the BFA Photography program will be able to:

  1. Examine the many roles and opportunities that are present in today’s image creation industries for photographers, and demonstrate through class assignments the development of creative problem-solving skills to meet the challenge of these diverse career and image production opportunities.
  2. Develop their individual photographic style through class assignments that explore the application of traditional photographic processes and contemporary digital still and video techniques.
  3. Demonstrate in the final senior portfolio the ability to create work based on an informed social, historical, and cultural awareness combined with the creative application of technical photographic techniques, including lighting, camera control and printing.
  4. Create and professionally present a coherent body of work and articulate a cogent artist statement for the senior portfolio.
  5. Reflect and respond to changes in culture and society from their position as an ethically responsible artist.

Product Design

Vision Statement

The Product Design Department at CCS prepares graduates for life-long engagement and growth in the professional environment, ensuring that they have a receptive attitude toward socioeconomic and technological changes. Students develop a personal approach to critical thinking and sustainable design methodologies, which can result in innovative products, concepts, services, and experiences, as well as cultural and economic solutions for regional and global communities.

Mission Statement

The Product Design program is directed to the study of objects, concepts, services, experiences, and economic solutions. The program introduces students to design tasks where market issues, functionality, basic engineering principles, and sustainable manufacturing processes related to design are embedded in studio project assignments. Students are taught viable processes that include research, problem definition, concept development, and iterative concept refinement to provide an unparalleled educational experience that enables our graduates to create a sustainable influence in society.

Program Learning Outcomes (PLO)

Upon graduation, students from the BFA Product Design program will be able to:

  1. Demonstrate knowledge of socioeconomic and technological dynamics to identify opportunities and create disruptive solutions.
  2. Use analog and digital tools to explore 2D/3D designs, material and manufacturing methods, and aesthetic sensitivity in the creation of relevant and impactful outcomes.
  3. Build a comprehensive and diverse portfolio consisting of innovative products, services, experiences, and interaction designs applicable to diverse career opportunities.
  4. Promote and demonstrate professionalism and leadership in the field of product design.

Transportation Design

Vision Statement

The Transportation Design Program at CCS aims to be the world’s most recognized educational institution in creating leaders and visionaries for tomorrow’s transportation ventures and industries.

Mission Statement

The mission of the Transportation Design is to define and teach the highest standards of design while preparing future transportation designers with the mastery of traditional skill sets, the latest digital technologies, and critical thinking skills. In preparation for careers in a field undergoing rapid change and future mobility challenges not yet imagined, students should graduate with the ability to combine sophisticated aesthetic sensitivity with visionary problem solving capabilities, and apply these skills to any transportation related scenario. In culmination of their studies, students should be able to communicate their future transportation concepts visually in a clear and compelling professional portfolio, and present it verbally in an interview or boardroom.

Program Learning Outcomes (PLO)

Upon graduation, students in the BFA Transportation Design program will be able to:

  1. Demonstrate the ability to create and illustrate their own vision of aesthetically sensitive and original transportation design concepts in a clear and compelling way, then compile this work into a professional level portfolio for use in gaining internships and employment upon graduation.
  2. Translate their 2D idea sketches into 3D physical and digital models with a high degree of craftsmanship, and demonstrate the capacity to present their work in a professional manner.
  3. Research and identify emerging cultural and technical trends, and integrate them into designs that anticipate future human needs and experiences.
  4. Demonstrate competence in their application of technical manufacturing and ergonomic criteria in their designs, as well as the business considerations needed to bring their ideas to reality in the market place
  5. Demonstrate that they have given in depth consideration to how the human user will interact with and use their designs.
  6. Demonstrate leadership and teamwork through appropriate research, brainstorming methods, design/concept execution and professional conduct.
  7. Incorporate consideration of the ecological, environmental and social impact of their design proposals in support of local and global sustainability.

EFFECTIVE DATE
July 27, 2020

LAST UPDATED DATE
July 27, 2020

APPROVING OFFICE
Academic Affairs