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DAD-321 COMMERCIAL TECHNIQUES & PRODUCTION

Students creative teams practice television,advertising process, production and storytelling,techniques to conceptualize and create targeted,and effective commercials and films for diverse,audiences and consumers for traditional broadcast,,online, social and mobile media content. The,course includes developing concepts and keyframes,,writing, storyboarding, shooting and editing their,original commercial concepts. Current industry,trends are reviewed including commercial concepts,,digital content, branded entertainment,,cinematography, graphics, special … Continue reading “DAD-321 COMMERCIAL TECHNIQUES & PRODUCTION”

FAD-309 FASHION BRAND MANAGEMENT

This course will cover various aspects of,contemporary fashion brand management. This,entails the exploration of various brand business,models and areas of fashion marketing concepts and,corporate social responsibility. In this course,,you will study what goes into making a brand,(branding, communication and retail environment),and how to effectively manage it (strategic,planning, competition, pricing, and loyalty). Credits: 3 Prerequisites:

DAD-365 DIGITAL NARRATIVE

Building from the concepts learned in DAD-235:,Concepts and Campaigns and DAD-266: App Happy,,student creative teams study and utilize emerging,digital media to engage consumers by constructing,a complete and fully immersive digital advertising,campaign. Emphasis is placed on the continuous,improvement of conceptual, leadership,,collaborative and management skills needed by the,creative team in addition to creating a,professional digital campaign for … Continue reading “DAD-365 DIGITAL NARRATIVE”

DAD-421 PORTFOLIO LAB I

Seniors create personal branding, resumes,,portfolios, web sites, LinkedIn profiles, reels,and self-promotion pieces. They prepare for job,interviews, identify and contact potential,employers and learn important interviewing skills,from agency professionals and recruiters. Agency,structure, hierarchy, business practices and,expectations are examined. Graduate portfolios,are reviewed and analyzed for further development,and refinement in the final semester. Credits: 3 Prerequisites: DAD 322, DAD … Continue reading “DAD-421 PORTFOLIO LAB I”

DMA-363 CHARACTER DESIGN

In this course, students will be introduced to,what characteristics make up believable and,dynamic characters. The course will focus on the,design of characters for stories both existing and,imagined by the students. A strong understanding,of anatomy and purpose to each character will be,of particular focus. Credits: 3 Prerequisites: DMA 360

FAD-401 ADVANCED COLLECTION DESIGN

One of the main skills for a graduate designer is,the ability to go into a brand and design,collections based on the understanding of the,company’s DNA. In this class, students will,design and develop a collection based on full,brand understanding. This requires designing a,collection based on a company’s creative brief,,offering innovation and new ideas, including,personal views and … Continue reading “FAD-401 ADVANCED COLLECTION DESIGN”

DMA-364 GAME THESIS DESIGN & MANAGEMENT

Students will conceptualize and develop a,multifaceted thesis project that will be executed,in their senior year as part of the Senior,Production Studio for Game 1 and 2 courses. This,course will examine project/story development and,concept execution through the screening and,dissection of existing games and other pertinent,media and implementing best practices for the pre,production pipeline. Students will be … Continue reading “DMA-364 GAME THESIS DESIGN & MANAGEMENT”

DAD-433 TELEVISION COMMERCIAL PRODUCTION

“Students practice television advertising process,,production and storytelling techniques to,conceptualize and create targeted commercials and,films for diverse audiences and consumers for,traditional broadcast, online, social and mobile,media content. The course includes writing,,storyboarding, shooting and editing their original,commercial concepts. Only open to students with,senior status. Credits: 3 Prerequisites: PREREQUISITES: DAD 322, DAD 365 OR DAD 355,COREQUISITES: DAD 421

DGD-151 TYPOGRAPHY I

This required typography course, the first in a,sequence of three, develops an understanding of,two-dimensional design space and the unique nature,of typographic communication principles. Through,a series of projects centered around the role of,type in communication design, students develop an,understanding of typographic aesthetics, concepts,of organization, understanding nuance of language,based messages to achieve a particular hierarchy,,while emphasizing the … Continue reading “DGD-151 TYPOGRAPHY I”

FAD-403 ADVANCED SHOE MAKING

In this course students will learn advanced,methods of luxury footwear construction. This,involves pattern cutting, sewing, high heel,shoes, boots and other advanced shoe,constructions. Students will produce several,pairs of shoes and will also learn how to use,various types of leather, canvas, and hardware.,Students will be trained on various industrial,machines and how to make sole and heel components,with … Continue reading “FAD-403 ADVANCED SHOE MAKING”