DAD-322 INTEGRATED CAMPAIGNS

Student teams create integrated advertising,campaigns for targeted and diverse consumers and,audiences for a broad range of products, brands,and social causes in television, digital media and,print. This includes unconventional approaches in,the context of a comprehensive and contemporary,media mix, addressing current industry trends.,Emphasis is placed on conceptual thinking,,leadership skills and the collaboration to create,professional campaigns for their … Continue reading “DAD-322 INTEGRATED CAMPAIGNS”

DMA-360 ARCHITECTURE 1

In this course, exterior architectural styles will,be explored. Design elements and styles will be,studied and students will then execute drawings,and renderings of an architectural exterior or,their own design expressing certain specific,styling guidelines. Final exterior renderings,will be completed for each of the genres. Credits: 3 Prerequisites: DMA 258

DAD-365 DIGITAL NARRATIVE

Building from the concepts learned in DAD-235:,Concepts and Campaigns and DAD-266: App Happy,,student creative teams study and utilize emerging,digital media to engage consumers by constructing,a complete and fully immersive digital advertising,campaign. Emphasis is placed on the continuous,improvement of conceptual, leadership,,collaborative and management skills needed by the,creative team in addition to creating a,professional digital campaign for … Continue reading “DAD-365 DIGITAL NARRATIVE”

DMA-361 ARCHITECTURE 2

In this course, interior architectural styles will,be explored. Design elements and styles will be,studied and student will execute drawings and,renderings of an architectural interior of their,own design expressing certain specific styling,guidelines. Final interior renderings will be,completed for each of the genres. Credits: 3 Prerequisites: DMA 360

FAD-311 JUNIOR STUDIO

In this class students design a collection for a,brand. The collection can be either for a fashion,house, or a brand extension for a company that is,looking to expand to fashion. Students will,respond to a brand brief on a professional level,that will include research, a mood board, a,material and color board, illustrated collection,designs, flats and technical … Continue reading “FAD-311 JUNIOR STUDIO”

DAD-366 EXPERIENTIAL MEDIA

This course will expose students to emerging,technologies across all industries. Students,research and explore emerging technologies, and,develop strategies for implementation into,immersive user experiences focused on the,conceptualization and inclusive design for,targeted and diverse consumers and audiences.,Futurist platform projects ask students to,envision interactive media many years out.,Students also explore the integration and function,of interactive media in full-spectrum,communications from … Continue reading “DAD-366 EXPERIENTIAL MEDIA”

DMA-362 VEHICLES AND PROPS

In some stories, a vehicle or prop can be its own,character. In this course. students will continue,their industrial design, storytelling strategies,and techniques for the creation of vehicles and,props for the entertainment industry. Past,,present, and future time periods will be,investigated equally through a range of design,exercises. Credits: 3 Prerequisites: DMA 258