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Student creative teams are exposed to a wider,variety of media channels and use problem,solving techniques to create compelling,advertising solutions appropriate for the targeted,and diverse consumers and audiences for products,,brands or PSA movements. They are introduced to,different categories of advertising and begin,basic campaign development. Students assemble a,review portfolio that is assessed for growth,,creativity, and quality from … Continue reading “DAD-235 CONCEPTS AND CAMPAIGNS”

An introduction to the basics of writing,advertising copy for targeted and diverse,audiences and consumers for a broad range of,products, brands and social causes, this course,covers the basic anatomy of an ad, headlines,,theme lines, body copy, script formats and the,synergy between words and visuals. Students study,the history of copywriting as well as influential,copywriters in the industry … Continue reading “DAD-250 INTRODUCTION TO COPYWRITING”

Students use marketing strategy to identify mobile,marketing opportunities for targeted and diverse,consumer and user groups, utilizing current,industry concept techniques, trends and relevant,and cutting edge software skills to design,universal and inclusive design concepts, prototype,and test unique smartphone applications. Credits: 3 Prerequisites: DAD 235, DAD 250, DAD 283

Marketing provides the foundation for all,advertising and design communications. Students,study brands, positioning, target analysis,,research techniques, strategy development and,media placement. They practice writing and,analyzing creative strategy briefs for targeted,and diverse consumers and audiences for a broad,range of products, brands and social causes.,Through practical assignments, students are taught,the business side of successful communication. Credits: 3 Prerequisites: DAD … Continue reading “DAD-283 MARKETING AND MEDIA”