An introduction to the basics of writing,advertising copy for targeted and diverse,audiences and consumers for a broad range of,products, brands and social causes, this course,covers the basic anatomy of an ad, headlines,,theme lines, body copy, script formats and the,synergy between words and visuals. Students study,the history of copywriting as well as influential,copywriters in the industry and the campaigns that,made them and their work famous.
Credits: 3
Prerequisites: DAD 120, DAD 122
Independent Study is available to students who are,at Junior or Senior level standing with a,cumulative grade point average of 3.00 or above.,The student may receive approval to work in an,area or on a project that is not otherwise offered,or addressed in the regular curriculum. An,Independent Study should include opportunities for,individual student voice and provide a space for,diverse perspectives. Students may receive credit,toward graduation for no more than 6 credit hours.,The student must submit to the chairperson of the,department in which they wish to study, an,Independent Study Proposal of 150 words (no less),of the student’s plan for study and her/his reason,for choosing to study independently. Once the,department chairperson provides approval and the,instructor for the Independent Study is,determined, the faculty member must write an,Independent Study Syllabus with education goals,,learning outcomes, meeting dates, course,expectations, timelines, and due dates. Art,Education candidates must pass DAE 490 with a,grade of ‘C’ (2.00) or higher to qualify for,certification.
Credits: 3
Prerequisites: DAD 235, DAD 265, DAD 283
This course is an introduction to Asian visual,culture through a series of case studies in visual,narration in a wide variety of media and formats,from India, Southeast Asia, China and Japan. At,the same time, the course seeks to locate,individual narratives in the larger narrative,traditions and the socio-political contexts from,which they emerge. The focal narratives range from,painted and sculpted cycles in the architectural,space of public monuments, to individual hand,scrolls and manuscripts that have more limited and,private audiences and viewing protocols. This,course examines each work of art in its particular,cultural contexts, including its patron, maker,,and original consumers. Students study the use of,visual narratives in the construction of ideals by,emperors, religious devotees and scholars,construct. In this light we will study visual,narratives that have accompanying verbal texts as,well as those that stand alone.
Credits: 3
Prerequisites:
This course explores the various roles of women in,the art world, both as artists and subjects, from,1550 to the present. Figures studied include,Artemisia Gentileschi, Elisabeth Vigee-Lebrun,,Angelica Kauffmann, Mary Cassatt, Georgia,O’Keeffe, Louise Nevelson and Judy Chicago.,Topics include feminist imagery, politics and,contemporary feminist criticism.
Credits: 3
Prerequisites: DAH 200, DAH 201 (or DAH 202)
The emphasis of this course is on plaster-casting,techniques for making high-resolution molds. The,course also explores surface glazing, colored,clays and high-temperature reduction salt firings.,Students choose a form, which may be derived from,hard-edged industrial materials (i.e. machine,parts or commercial products) or organic items,from nature (i.e. vegetables, fruits, biomorphic,shapes) and produce their concept in multiples.,Works may range from sculptural assemblage to,functional pouring vessels, such as teapots.
Credits: 3
Prerequisites:
The Special Project class is offered on an,occasional basis, with course content specific,to the area(s) being explored.,
,WINTER 2024,
,BIOMIMICRY WORKSHOP,
,Biomimicry Workshop, This course challenges,students to research and apply the principles of,biomimicry; to discover innovative solutions,within the design, engineering and execution of,craft based objects. Through direct observation,and documentation of nature, students recognize,and better understand the calculus at play in the,myriad of structures, mechanical systems and,patterns we’ll observe. We examine the goals and,strategies that natural forms apply in response to,external forces in the quest to survive and,thrive. Research assignments, and hands-on studio,projects allow a clearer understanding and,appreciation of the scientific concepts and,fundamental biological principles evident,throughout the natural world. Students are,challenged to emulate, experiment, and innovate,through studio practice.
Credits: 3
Prerequisites:
An introductory composition course, DEN 107,Composition I: Writing Workshop challenges,students to write a well planned cogent,,college-level essay in standard English. The,course stresses foundational skills including,brainstorming, drafting, composing introductions,and conclusions, editing for surface grammatical,errors, revising essay content, and presenting,before a group. Placement is through ACT, SAT,score results or the English Placement Exercise. ,One must pass DEN 107 with a grade of “C” or,higher.
Credits: 3
Prerequisites:
Intro to Painting functions as a survey of,contemporary approaches to painting. Students,explore a range of oil and acrylic painting,techniques while directing the development of,particular ideas, themes, or subjects. The,technical goals in this course include,understanding the use of color properties to,depict illusionary space and form while examining,the relationships between material and metaphor,,surface and structure, image and meaning. ,Connections between research and practice are,strengthened through ideation methods based on,observational studies in addition to collecting,,sourcing and archiving visual resources. Studio,set up and safety, class critiques, visiting,artists and field trips round out the course.
Credits: 3
Prerequisites: DFN 103, DFN 104, DFN 116
This course is an introduction to floor loom hand,weaving through a series of material studies and,finished projects. Students study basic weave,structures through the research and exploration of,color, fiber, and texture. Special focus is,placed on sourcing color and material inspiration,for fine art and applied design contexts.
Credits: 3
Prerequisites:
This required typography course, the first in a,sequence of three, develops an understanding of,two-dimensional design space and the unique nature,of typographic communication principles. Through,a series of projects centered around the role of,type in communication design, students develop an,understanding of typographic aesthetics, concepts,of organization, understanding nuance of language,based messages to achieve a particular hierarchy,,while emphasizing the role of analog and digital,tools to achieve well-crafted solutions with,specific communication intent. Content used in,this course present design’s complex history,,while also providing students the opportunity to,lend their point of view in content analysis.
Credits: 3
Prerequisites: