Category: Undergraduate

Strategic Fashion Marketing offers students a,comprehensive exploration of the principles,and practices underpinning effective marketing,strategies within the dynamic fashion,industry. Emphasizing strategic thinking and,market analysis, this course equips students,with the knowledge and skills necessary to,navigate the complexities of contemporary,fashion marketing. By the end of the course,,students will possess a deep understanding of,the strategic principles and tactics essential for,success in fashion marketing, preparing,them for roles in brand management, marketing,strategy, and advertising within the fashion,industry.

Credits: 3

Prerequisites:

Digital Fashion Marketing Practices immerses,students in the rapidly evolving landscape of,digital marketing within the fashion industry.,Through a combination of theory and practical,application, students will explore the latest,digital marketing strategies, tools, and platforms,shaping the way fashion brands engage with,consumers online. By the end of the course,,students will be equipped with the knowledge and,practical skills to navigate the digital landscape,of the fashion industry, enabling them to drive,engagement, increase brand,visibility, and generate measurable results in,online marketing campaigns.

Credits: 3

Prerequisites:

One of the key skills for a fashion business,graduate is the ability to understand a brand’s,DNA and build strategies that align with it. In,this class, students will develop brand concepts,and strategies based on a thorough understanding,of a company’s identity and market,positioning. This involves responding to a,company’s creative brief by offering innovative,ideas that give the brand a competitive edge.,Students will apply the skills they have gained,in previous courses, including comprehensive brand,research and consumer analysis, to,create concepts that reflect the brand’s strengths,and address its weaknesses. The course,emphasizes the importance of client engagement and,adapting to their needs. Students will,prepare professional presentations that,incorporate detailed research, consumer insights,,and scenario building.

Credits: 3

Prerequisites:

Sustainability, Ethics, and Social Responsibility,is an advanced course that examines the,ethical, environmental, and social dimensions of,the fashion industry. Through critical,analysis and experiential learning, students will,explore strategies for promoting,sustainability, ethical practices, and social,responsibility within the fashion industry. By the,end of the course, students will possess a deep,understanding of the ethical, environmental,,and social challenges facing the fashion industry,,as well as the knowledge and skills to drive,positive change and promote sustainability and,social responsibility within fashion,businesses and beyond.

Credits: 3

Prerequisites:

Fashion Entrepreneurship is a dynamic course,designed to empower students to launch and,grow fashion-related ventures. Through a,combination of theoretical study and practical,application, students will explore the,entrepreneurial mindset, develop business acumen,,and cultivate the skills necessary to succeed as,fashion entrepreneurs. By the end of the course,,students will possess the knowledge, skills, and,confidence to launch and grow fashion-,related ventures, whether as entrepreneurs,,innovators within existing organizations, or,leaders in related fields.

Credits: 3

Prerequisites:

Fashion Retail Management and Innovation is an,advanced course designed to prepare,students for leadership roles in the fashion,retail sector. Through a combination of,theoretical study and practical application,,students will explore the strategic management,principles and innovative practices necessary for,success in fashion retail. By the end of the,course, students will possess the knowledge and,skills to lead and innovate within the fast-,paced and dynamic environment of fashion retail,,preparing them for careers in retail management,,merchandising, and store operations.

Credits: 3

Prerequisites:

Fashion Thesis Studio (Capstone) is the,culminating experience of the fashion program,,providing students with the opportunity to,integrate and apply their knowledge and skills in,a comprehensive thesis project. Under the guidance,of faculty mentors, students will,conceptualize, develop, and execute a,research-based thesis project that demonstrates,their,mastery of key concepts and competencies within,the field of fashion. By the end of the,course, students will have completed a,comprehensive thesis project that showcases their,mastery of key concepts and competencies within,the field of fashion, preparing them for,successful careers and further academic pursuits.

Credits: 3

Prerequisites:

Fashion Industry Immersion offers students the,opportunity to gain hands-on experience and,invaluable insights into the inner workings of the,fashion industry through immersive,internship placements (with selected local,,national and international companies). This,course integrates practical experiential learning,with academic reflection, allowing students,to apply theoretical knowledge in real-world,professional settings.

Credits: 3

Prerequisites: