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One of the key skills for a fashion business,graduate is the ability to understand a brand’s,DNA and build strategies that align with it. In,this class, students will develop brand concepts,and strategies based on a thorough understanding,of a company’s identity and market,positioning. This involves responding to a,company’s creative brief by offering innovative,ideas that give the brand a competitive edge.,Students will apply the skills they have gained,in previous courses, including comprehensive brand,research and consumer analysis, to,create concepts that reflect the brand’s strengths,and address its weaknesses. The course,emphasizes the importance of client engagement and,adapting to their needs. Students will,prepare professional presentations that,incorporate detailed research, consumer insights,,and scenario building.

Credits: 3

Prerequisites:

Digital Fashion Marketing Practices immerses,students in the rapidly evolving landscape of,digital marketing within the fashion industry.,Through a combination of theory and practical,application, students will explore the latest,digital marketing strategies, tools, and platforms,shaping the way fashion brands engage with,consumers online. By the end of the course,,students will be equipped with the knowledge and,practical skills to navigate the digital landscape,of the fashion industry, enabling them to drive,engagement, increase brand,visibility, and generate measurable results in,online marketing campaigns.

Credits: 3

Prerequisites:

Strategic Fashion Marketing offers students a,comprehensive exploration of the principles,and practices underpinning effective marketing,strategies within the dynamic fashion,industry. Emphasizing strategic thinking and,market analysis, this course equips students,with the knowledge and skills necessary to,navigate the complexities of contemporary,fashion marketing. By the end of the course,,students will possess a deep understanding of,the strategic principles and tactics essential for,success in fashion marketing, preparing,them for roles in brand management, marketing,strategy, and advertising within the fashion,industry.

Credits: 3

Prerequisites:

Fashion PR and Communications explores the,essential role of public relations, branding, and,communication strategies in the fashion industry.,This course provides students with a,comprehensive understanding of how fashion brands,manage their image, engage with the,media, and build strong relationships with their,audience. Through case studies, industry insights,,and practical projects, students will develop,skills in crafting press releases,,managing brand crises, leveraging social media,,and organizing fashion events. By the end of,this course, students will be equipped to create,cohesive communication strategies that,enhance brand identity and foster lasting consumer,relationships.

Credits: 3

Prerequisites:

Product Development and Supply Chain Management is,a comprehensive course carefully,crafted to immerse students in the intricate,processes necessary for the realization of a,product from conceptualization to market launch,,while also sharpening their skills in,managing the associated supply chain. This course,intricately examines the pivotal juncture,where product development strategies intersect,with supply chain optimization, with a,strong emphasis on fostering integration and,coordination to achieve optimal business,outcomes. FAB xxx equips students with the,knowledge, analytical skills, and practical,insights necessary to navigate the intricacies of,product development and supply chain,management in today’s dynamic business landscape.,By fostering a deep understanding of,the interplay between these critical domains, the,course empowers students to drive,innovation, optimize operational efficiency, and,achieve sustainable business success.

Credits: 3

Prerequisites:

Visual Merchandising Integration immerses students,in the art and science of creating,compelling visual displays that drive consumer,engagement and enhance the retail,experience within the fashion industry. Through a,combination of theory and hands-on,projects, students will learn to design and,execute visually impactful merchandising,strategies that align with brand identity and,business objectives. By the end of the course,,students will possess a comprehensive,understanding of the principles and practices of,visual merchandising, enabling them to create,visually compelling retail environments that,drive sales, enhance brand perception, and elevate,the overall customer experience within,the fashion industry.

Credits: 3

Prerequisites:

Overview of the Contemporary Fashion Industry,builds upon the foundational knowledge,gained in the previous course (FAB xxx: Business,of Fashion I), offering students a,comprehensive examination of the modern fashion,landscape. Students explore various,sectors, segments, and stakeholders within the,industry, gaining practical insights into,prevalent fashion business models, marketing,strategies, retail and distribution practices, as,well as entrepreneurship and innovation.,Additionally, this course addresses emerging,technologies, evolving business models, and,sustainable practices shaping the contemporary,fashion industry.

Credits: 3

Prerequisites:

Introduction to the Business of Fashion offers an,initial exploration into the theoretical and,practical aspects of the fashion industry.,Integrating theoretical frameworks with practical,applications, this course provides students with a,comprehensive understanding of the,dynamic fashion landscape. Beyond surface-level,trends, students delve into foundational,ideas, concepts, and structures shaping the,fashion ecosystem. Through an interdisciplinary,approach, students explore the historical,,cultural, economic, and social dimensions of,fashion, gaining critical insights into the,driving forces behind innovation, consumption,patterns, and market dynamics within the industry.

Credits: 3

Prerequisites: