Fashion PR and Communications explores the,essential role of public relations, branding, and,communication strategies in the fashion industry.,This course provides students with a,comprehensive understanding of how fashion brands,manage their image, engage with the,media, and build strong relationships with their,audience. Through case studies, industry insights,,and practical projects, students will develop,skills in crafting press releases,,managing brand crises, leveraging social media,,and organizing fashion events. By the end of,this course, students will be equipped to create,cohesive communication strategies that,enhance brand identity and foster lasting consumer,relationships.
Credits: 3
Prerequisites: