The following are guidelines for placing CCS-related content on social media sites.
Departmental Social Accounts
Before creating your official CCS social media channel, please send a proposal to Marketing & Communications for review and approval. All accounts must be approved through the Office of Marketing & Communications, who will provide governance, oversight and advice to all department social media administrators. If your account predates this new process, we are requesting that all existing accounts go through this same approval process. Approvals will be sent back within two business weeks. Please consider the following questions when considering a new social account:
● What are your goals for the account?
● Who is your target audience?
● What platform are you hoping to use & why?
● How often are you going to post?
● What kind of content will you post?
● Are you able to provide enough content to maintain a social presence year-round?
● How will this support the college as a whole as well as the individual department/office?
● Do you have the time to do this well?
Account Management and Monitoring:
Every departmental social account needs at least one, full-time staff or faculty member managing it. To prevent lapses in engagement or turnover, please add CCS’s Social Media Manager as an admin to the account and be sure to share your login information as well. CCS’ Social Media Manager reserves all rights to review and remove inappropriate content and to shut down inactive accounts.
Content Owners are responsible for posting and using content and maintaining compliance with CCS policies and all local, state and federal laws, including but not limited to: the Family Educational Rights and Privacy Act (FERPA), the Federal Trade Commission Act, the Health Insurance Portability and Accountability Act (HIPPA), U.S. copyright law and the National Labor Relations Act (NLRA).
Social Media Do’s:
● Catalogue and retain an official account inventory and contact info for everyone who is posting/involved.
● Create, maintain and monitor content on respective social media platforms and engage with users.
● Post consistent, clear, quality content
● Moderate content that violates hosting terms of service or is of a threatening/harassing nature.
● Follow CCS’s main accounts and share when appropriate.
● Ensure all content is relevant to the goals and objectives and upholds the standards and brand pillars of CCS.
Social Media Don’ts:
● Make sure you answer comments and direct messages in a timely manner. The common courtesy rule at CCS is no longer than 24 hours. Also, make sure your responses are courteous, professional and conversational.
● Don’t post content that violates any laws or regulations.
● Don’t use the College’s brand/name to endorse any view, product, private business, cause or political candidate.
● Don’t represent personal opinions as college-endorsed views/policies.
● Don’t promote external third-party fundraisers that do not directly benefit CCS. If you are approached about promoting a third-party fundraiser, please talk to Institutional Advancement and Marketing and Communications before moving forward.
Brand Standards and Style Guide:
CCS social accounts need to convey our brand and be representative of a world-class art and design institution. To ensure that, follow these simple brand guidelines:
● We need to make sure our account names are consistent. For undergraduate programs, please name your account ccs_departmentname. Ex: ccs_artpractice, ccs_photography, ccs_transportation. For graduate programs, please name your account ccsmfa_departmentname. Ex: ccsmfa_integrateddesign
● Make sure you have a profile picture that is an official CCS departmental logo created and approved by the Marketing & Communications office.
● Include the College’s main handle in your bio (ex. @ccs_detroit Product Design Department)
● Your biography or about section should reflect your department description found on your CCS department site.
● Follow CCS’s Style Guide [link] when designing posts, stories, etc. Consider using our official fonts, the official CCS colors, logos, etc.
● When it comes to text – less is more! Images with too much text do not perform as well on social media.
A few things to consider when posting:
● Are your images sized correctly for posting?
● Are your images crisp and clear?
● Do your images properly represent the College and your department?
● Can your image easily be cropped to 1:1?
Gifs: Gifs are fun and engaging. CCS Marketing & Communications has a library of them at your disposal.
It is often useful to use live video to share demonstrations, guest lectures or other content. Please connect with CCS Marketing and Communications for guidance if needed.
Hashtags and Tagging:
Hashtags are very important. It’s an easy way to connect your content to a specific topic, event, theme or conversation. Hashtags also make it easier to discover posts around specific topics, because hashtags aggregate all social media content with that same hashtag.
We request you use the following hashtags when posting:
#ccsdetroit #ccsalumni #ccsfamily
Be sure to tag the official @ccs_detroit account on all posts. This will give the Marketing & Communications team an opportunity to see all posts and share on the main account, when appropriate. Mentioning and tagging brings awareness to additional pages from the CCS community. Tagging also shows your content to a broader audience — the audience of both your account and the page you tag — meaning your message will reach more people.
Personal Social Accounts:
CCS employees are welcome to represent CCS on their personal social accounts using the following guidelines:
Including CCS in your profile is one way to spread the word – but doing so means agreeing to act professionally on your account. Clearly identify yourself as an employee of the College in any business-related discussions. Be respectful and note that your opinions do not represent the views and opinions of CCS, unless specifically authorized to do so.
Sensitive information should never be shared via social platforms (yes, even over Direct Messages). Similar to College email, employees should have no expectation of privacy when using or posting on social media websites
Be aware of liability. You are legally liable for what you post on your own sites and on others.
Be selective. Not everything needs a response. When you see criticism of the college online, don’t feel compelled to respond. If you have the ability to correct an error or factually incorrect statement, or give someone direction to a webpage that does so, that’s helpful. If you feel there is a post or comment that is sensitive and needs response, forward it to your supervisor or to CCS’s Social Media Manager.