This course is offered to students who wish to,understand branding, marketing, creative and,integrated marketing communications, and how they,work in industry.
Credits: 3
Prerequisites: BUS 213 OR BUS 303* ,*formerly DAS 213/DAS 303
Category: Undergraduate
2026-2027 Academic Catalog
-
BUS-313 MARKETING
This course introduces students to core marketing,principles. It focuses on how organizations,create, communicate, and deliver value by,analyzing consumer behavior, conducting market,research, and segmenting markets
Credits: 3
Prerequisites: BUS 213 OR BUS 303* ,*formerly DAS 213/DAS 303
-
BUS-314 REAL WORLD FINANCE
This course provides students with tools to manage,personal finances, budgeting, and career decision,making. Other financial tools for success include;,credit, savings, and investments. Also covered in,the course are decision making for buying or,renting a home, freelancing and employment,,negotiating pricing for contracts.
Credits: 3
Prerequisites: BUS 213 OR BUS 303* ,*formerly DAS 213/DAS 303
-
BUS-315 ENTREPRENEURIAL BUSINESS CONCEPTS
This course is an introduction to the concepts,,methods, and strategies needed to begin thinking,about and creating a new industry venture.,Students are first introduced to different,organizational structures. Using research,,students evaluate their venture’s competitive,landscape, and then create and defend their,strategic brand platform, brand name,,product/service offerings, and core customer base.
Credits: 3
Prerequisites: BUS 213 OR BUS 303* ,*formerly DAS 213/DAS 303
-
BUS-315 ENTREPRENEURSHIP
This course is an introduction to the concepts,,methods, and strategies needed to create a new,industry venture, focusing on the process by which,opportunities are identified, evaluated, and,converted into viable business ventures. It,provides a foundation in the core managerial,challenges faced by founders and small business,owners, including financing, resource acquisition,,strategic planning, and growth management.
Credits: 3
Prerequisites: BUS 213 OR BUS 303* ,*formerly DAS 213/DAS 303
-
BUS-485 SPECIAL PROJECT 300/400
The Special Project class is offered on an,occasional basis, with course content specific to,the area being explored.
Credits: 3
Prerequisites:
-
BUS-490 INDEPENDENT STUDY
Independent Study is available to students who are,at Junior or Senior level standing with a,cumulative grade point average of 3.00 or above.,The student may receive approval to work in an,area or on a project that is not otherwise offered,or addressed in the regular curriculum. An,Independent Study should include opportunities for,individual student voice and provide a space for,diverse perspectives. Students may receive credit,toward graduation for no more than 6 credit hours.,The student must submit to the chairperson of the,department in which they wish to study, an,Independent Study Proposal of 150 words (no less),of the student’s plan for study and her/his reason,for choosing to study independently. Once the,department chairperson provides approval and the,instructor for the Independent Study is,determined, the faculty member must write an,Independent Study Syllabus with education goals,,learning outcomes, meeting dates, course,expectations, timelines, and due dates. Art,Education candidates must pass DAE 490 with a,grade of ‘C’ (2.00) or higher to qualify for,certification.
Credits: 3
Prerequisites:
-
CDS-124 MOTION ESSENTIALS
This motion graphics course introduces concepts,and methods used in designing dynamic digital,communications that rely on typography, graphic,form, visual hierarchy, sound, and message. The,language of motion design and its associated,meaning(s) are presented through a series of,projects. Students learn relevant techniques and,motion semiotic concepts, associated digital tools,in order to aid in the creation of well-crafted,dynamic sequential solutions. This course,introduces students to concepts that are,foundational to the department and the skills,required for success.
Credits: 3
Prerequisites: CDS 151 (formerly DGD 151) or CDS 201 (formerly DGD 201)
-
CDS-151 TYPOGRAPHY I
This required typography course, the first in a,sequence of three, develops an understanding of,two-dimensional design space and the unique nature,of typographic communication principles. Through,a series of projects centered around the role of,type in communication design, students develop an,understanding of typographic aesthetics, concepts,of organization, understanding nuance of language,based messages to achieve a particular hierarchy,,while emphasizing the role of analog and digital,tools to achieve well-crafted solutions with,specific communication intent. Content used in,this course presents design’s complex history,,while also providing students the opportunity to,lend their point of view in content analysis. This,course introduces students to concepts that are,foundational to the department and the skills,required for success.
Credits: 3
Prerequisites:
-
CDS-152 TYPOGRAPHY II
This required typography course is the second in a,sequence of three, that develops an understanding,of 2D design space and the unique nature of,typographic communication principles. Building on,Typography I, students expand their ability to,work with typographic form, understanding the,nuance of language-based messages, and,organization through projects that introduce,organizational systems, grids, and the associated,nomenclature. Classifications, and anatomy of,letterforms, are integrated into projects,,language hierarchy, image, and rhetorical elements,in order to develop sequential narrative,communication. This course helps students apply,the role of analog and digital tools to achieve,well-crafted solutions with specific intent.,Content used in this course presents design’s,complex history, while also providing students the,opportunity to lend their point of view on content,analysis. Students may elect to take additional,typography courses, Publication Design, Type IV,,and Type Design in their junior year.
Credits: 3
Prerequisites: CDS 151 (formerly DGD-151)