In this brand campaign course, students discover,the systemic nature of contemporary brand,visual/verbal messaging, and the diverse media,landscape used to inform or persuade target,demographics. Students learn to differentiate,between local and national campaign strategies to,understand the best practices in campaign,development. The course emphasizes the crucial,role of design in defining strategy and managing,language (visual and verbal) to communicate a,brand’s ethos. Projects encourage collaboration,which is essential for future professional,endeavors. This course evolves methods to include,qualitative and quantitative research, audience,definition, iterative visualization, and,presentation skills. Prior knowledge of design,visual languages, historical context,,organizational systems, and human-centered,concepts will be crucial for success in this,course.
Credits: 3
Prerequisites: CDS-212