The Special Project course is offered on an,occasional basis, with course content specific,to the area being explored.,
,WINTER 2027,
,CAMPAIGN NARRATIVES,,
,This advanced elective Motion Design course builds,on foundational concepts of video and dynamic,digital communications. Students will gain,advanced experience creating compelling, dynamic,digital work by integrating typography, graphic,elements, sound, brand storytelling, and motion,semiotics. The course emphasizes the critical role,of image and video in modern dynamic communication,systems, focusing specifically on integrated,commercial campaigns. Students will learn to craft,both long-form and short-form narratives tailored,to meet the demands of evolving communication,media platforms. Furthermore, you will,significantly develop your knowledge of the,creative process, working end-to-end through,Concept and Pitch, Script and Storyboard, and,Production and Editing. This comprehensive process,effectively blends high-level creativity with,essential technical craft. By the end of the,course, students will have built advanced skills,and developed portfolio-ready work that positions,them for professional success.
Credits: 3
Prerequisites:
