In this advanced branding course, students explore,the systemic nature of contemporary branding and,the diverse media landscape used to engage target,audiences. Students learn to differentiate between,local and national brand strategies through,practical projects. The course emphasizes the,crucial role of design in defining strategy,,managing, and communicating a brand’s ethos.,Projects encourage collaboration, essential for,future professional endeavors. Additionally,,students expand their methods to include,qualitative and quantitative research, audience,definition, iterative visualization, brand,strategy, and presentation skills. Prior knowledge,of design visual languages, historical context,,organizational systems, and human-centered,concepts will be crucial for success in this,course.
Credits: 3
Prerequisites: CDS 311, CDS 312, CDS 317 and CDS 365*,*Formerly DGD 311, DGD 312, DGD 317 and DGD 365