This course is an introduction to the concepts,,methods, and strategies needed to begin thinking,about and creating a new industry venture.,Students are first introduced to different,organizational structures. Using research,,students evaluate their venture’s competitive,landscape, and then create and defend their,strategic brand platform, brand name,,product/service offerings, and core customer base.
Credits: 3
Prerequisites: BUS 213 OR BUS 303* ,*formerly DAS 213/DAS 303