One of the key skills for a fashion business,graduate is the ability to understand a brand’s,DNA and build strategies that align with it. In,this class, students will develop brand concepts,and strategies based on a thorough understanding,of a company’s identity and market,positioning. This involves responding to a,company’s creative brief by offering innovative,ideas that give the brand a competitive edge.,Students will apply the skills they have gained,in previous courses, including comprehensive brand,research and consumer analysis, to,create concepts that reflect the brand’s strengths,and address its weaknesses. The course,emphasizes the importance of client engagement and,adapting to their needs. Students will,prepare professional presentations that,incorporate detailed research, consumer insights,,and scenario building.
Credits: 3
Prerequisites: