Category: Undergraduate Course Catalog

DAD-120 CONCEPTS AND PROCESSES

This course introduces the student to,advertising, the creative process and the roles,of the art director/copywriter creative team in,the creation of an advertising message. Students,practice brainstorming techniques, dissecting a,strategy brief, idea generation, concept,sketching and presentation skills. They examine,multiple approaches to advertising and begin,their understanding of solving a marketing,problem for a unique and/or diverse target of,consumers from strategy to idea to image, headline,and copy.

Credits: 3

Prerequisites: DAD 110

DAD-434 CONTENT CREATION

Content creation is the future of digital media,and video. Students create long format commercial,content with extended narratives that focus on,branded storytelling that engages, motivates and,influences diverse audiences and consumers in a,positive and emotional way beyond the traditional,thirty second broadcast format. Students gain more,experience in writing, concepting and pitching,,storyboarding, producing and editing their,commercial concepts.

Credits: 3

Prerequisites:

DAS-316 PRE-LAUNCH ESSENTIALS,ESSENTIALS

DAS-316 follows DAS-315 to form the capstone,experience of the Minor in Creative,Entrepreneurship. Students will focus on,operational and oversight aspect of their venture,,including studying, selecting and integrating,information analysis and business software into a,customized enterprise reporting platform. This,review will include accounting information,,project management and team communication, search,engine optimization, customer acquisition and,retention, digital marketing optimization, and,enterprise resource planning. Interpersonal,skills training will include internal team and,business partner management, customer service and,satisfaction, and business development, sales and,presentation training. Finally students will,secure a mini-internship with an appropriate,entity. Mini-internships must be approved in,advance. As needed, Design Core Detroit will help,through their Design Network.,This course can be used for Liberal Arts or,General Elective credit.

Credits: 3

Prerequisites: DAS 313, DAS 314, DAS 315

DMA-201 ANIMATION II

This course continues the development of character,animation, further exploring the foundations while,introducing acting theory, film language, scene,structure and technical skills. Students refine,their drawing and animation experience, working on,techniques that include animation clean up, lip,sync, timing to music and sound, moving,layouts/pans, assisting, timing/slugging and,completed production. Comedic and dramatic acting,,including observation of diverse subjects, is,further explored as well as producing completed,sequences, in addition to production skills such,as compiling, presentation and learning to work in,different styles.

Credits: 3

Prerequisites: DMA 101

DMA-248 GAME: CONCEPT & TECHNOLOGY II

This intermediary course will guide students,through focused explorations of game design,principles and technologies through a variety of,hands on projects. The course encourages,experimentation of technique within the medium.,Concept, story, design, technical skill and,originality are emphasized. The technical skills,gained within each project will be applied toward,the effective communication of unique stories and,concepts through the development of working 2D and,3D games. Unity and Unreal Game Engines as well as,pertinent game design software will be explored.

Credits: 3

Prerequisites: DMA 245

DMA-430 SENIOR CONCEPT STUDIO 1

This course follows the same outcomes as Senior,Studio for the other Entertainment Arts tracks. ,Based on their individual area of focus, each,student will research, conceive and develop an,in-depth final project, to be completed at a,professional level of finish, by the end of the,year. Concept Studio not only will serve students,in generating a competitive portfolio but it will,also provide important lectures about navigating,the entertainment industry in areas such as,networking, negotiating deals and deep,understanding of the industry’s environment and,politics.

Credits: 3

Prerequisites: DMA-358

FLM-225 SOUND DESIGN I

This course introduces students to the conceptual,and technical challenges of sound as they develop,a more complex understanding of the important role,it plays in the cinematic experience. Techniques,of recording, generating, editing, synchronizing,,and manipulating sound are covered in depth as,well as the conceptual issues of sound design,,including noise, voice, and music. The goal is to,create a keen awareness of the evocative,informational and temporal possibilities that,sound offers in connection to the student’s visual,work in other courses.

Credits: 3

Prerequisites:

FLM-485 SPECIAL PROJECT 100/200

The Special Project class is offered on an,occasional basis, with course content specific to,Photo majors.,

,WINTER 2024,

,INTRODUCTION TO VIRTUAL PRODUCTION ,

,In this course, students will research and,implement virtual production techniques at an,introductory level. The class will explore,,research, and test the process of merging,realistic film techniques with 3D virtual,backgrounds in service of compelling storytelling.,The processes of syncing real and virtual cameras,for real-time composition, executing real-time,compositing and projection compositing, and,simulating and matching lighting and effects,between the real and virtual worlds will be,explored.

Credits: 3

Prerequisites:

DAD-122 MOTION TECHNIQUES

This course introduces Advertising students to,the basics of software used to create time-based,media, websites and mobile apps. It explores the,creative team’s role in creating communications,that engage targeted and diverse consumer groups,through digital media. Students create,microsites, animations, and develop a case study.

Credits: 3

Prerequisites: DAD 110