Category: Undergraduate Course Catalog

Advertising Design/Art Education

Bachelor of Fine Arts Degree Requirements

First Year

First Semester = 16 Credit Hours

Course #Course TitleCredits
SLP 007CCS First Year Experience1
DFN 119Digital Techniques3
DFN 1372D & 3D Integrated Design Studio3
DFN 139Color & Light Studies3
DGD 151Typography I3
DVC 100Introduction to Material Culture3

Second Semester = 18 Credit Hours

Course #Course TitleCredits
DFN 1384D Design Studio3
DFN 142Performative Spaces3
DGD 124Motion Essentials3
DGD 152Typography II3
DEN 101Composition I3
DAE 200Educ. Foundations: History & Phil of Education3

Second Year

Third Semester = 18 Credit Hours

Course #Course TitleCredits
DAD 235Concepts and Campaigns3
DGD 211Intro Communication Design I3
DAD 283Marketing & Media3
DAH 261History of Advertising
DEN 102Composition II3
DAE 250Human Development Creative & Visual Learning3

Fourth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 287Media & Experience3
DAD 266App Happy3
DGD 224Motion Narratives3
DAH 200
Western Art History/Visual Culture3*
DAH 201Visual Narration: Africa3*
DAH 202Visual Narration: Asia3*
DAH 261History of Advertising3
DAS 213Business Practices3
*Choose one of the indicated courses.

Third Year

Fifth Semester = 15 Credit Hours

Course #Course TitleCredits
DGD 317Prof Studio Practice I3
DAD 321Commercial Techniques & Production3
DAD 365
Digital Narrative3
DAD —Advertising Design Elective3
DAE 315Elementary Art Teaching: Meth,Math & Literacy3

Sixth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 322Integrated Campaigns3
DAD 366
Experiential Media3
DAD —Advertising Design Elective3
DAE 405Secondary Art Teaching: Meth, Math & Literacy3
DNS 230Math Skills3

Fourth Year

Seventh Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 421Portfolio Lab I3
DAD 434Content Creation3
DAH 200-400Art History Elective (or)
3*
DVC 200-400Visual Culture Elective3*
D 100-400Open Elective3
DAE 407Reading & Lang Art Methods3
*Choose one of the listed courses in this row.

Eighth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 422Portfolio Lab II3
DAD 460Thesis Studio3
DAD —Advertising Design Elective3
D 200-400General Education Elective3
DAE —Art Education Elective3

9th Semester

Ninth Semester = 12 Credit Hours

Course #Course TitleCredits
DAE 510Directed Teaching10
DAE 520Professional Seminar2

Total Credits: 138/139

Advertising Design Electives – Successfully complete designated courses within the major (not listed as “required”), subject code DAD.

General Education Electives – Successfully complete any 200-400 level (non-required) Liberal Arts course, from subjects: DAH-Art History, DAS-Academic Studies, DEN-English, DHS-History, DLE-Liberal Elective, DNS-Natural Science DSS-Social Science, DPL-Philosophy, etc), DVC-Visual Culture.

Open Electives – Successfully complete any (3.0 credit) 100-400 level (non-required) course from an Undergraduate subject (Studio or Lecture).

This plan is provided for use as a guide only and is based on full-time status with successful completion of credits outlined per semester. Degree Timelines and requirements may vary based on actual program, credits completed per semester and/or catalog year. Students are responsible for confirming completion of all requirements before graduating (use program/student resources to support degree progression). Minimum Cumulative GPA of 2.0 required.

Advertising Design Faculty

Susan LaPorte
MFA, California Institute of the Arts BFA, University of Illinois at Chicago

Philip McAvoy
BA, Michigan State University

Art Education Faculty

Lee, Jhih-Yin
Ph.D. University of Georgia M.Ed. University of Houston

Amy Ruopp
Ph.D., EDS, University of Missouri
MAT, BFA, Maryland Institute College of Art

DAD-421 PORTFOLIO LAB I

Seniors create personal branding, resumes,,portfolios, web sites, LinkedIn profiles, reels,and self-promotion pieces. They prepare for job,interviews, identify and contact potential,employers and learn important interviewing skills,from agency professionals and recruiters. Agency,structure, hierarchy, business practices and,expectations are examined. Graduate portfolios,are reviewed and analyzed for further development,and refinement in the final semester.

Credits: 3

Prerequisites: DAD 322, DAD 366 – ADVERTISING,DAD 322, DAD 360 – COPYWRITING

DAS-313 CREATIVE ENTREPREN: BRANDING ESSENTIALS

This course is offered to students who wish to,understand branding, marketing, creative and,integrated marketing communications, and how they,work in industry. The course consists of small,student teams, whose interactions and work efforts,mirror those in an industry marketing firm or,agency. Teams create a new product or service for,their brand, and work to get it ready for a final,presentation to a small group of industry subject,matter experts and practitioners. Over the weeks,,teams conduct secondary research, define a target,audience, develop a strategic brand platform,,brand name and visual ID system, create messaging,content, digital, experiential co-marketing, and,guerilla marketing plans. These are followed by,customer relationship management and customer,loyalty programs, along with personal and team,skill advancement. Teams make weekly presentations,to the instructor, which create an ongoing,feedback loop to enhance team and personal,improvement. This course may count towards liberal,arts or general elective credit.

Credits: 3

Prerequisites: DAS 213 OR DAS 303

DCR-490 INDEPENDENT STUDY

Independent Study is available to students who are,at Junior or Senior level standing with a,cumulative grade point average of 3.00 or above.,The student may receive approval to work in an,area or on a project that is not otherwise offered,or addressed in the regular curriculum. An,Independent Study should include opportunities for,individual student voice and provide a space for,diverse perspectives. Students may receive credit,toward graduation for no more than 6 credit hours.,The student must submit to the chairperson of the,department in which they wish to study, an,Independent Study Proposal of 150 words (no less),of the student’s plan for study and her/his reason,for choosing to study independently. Once the,department chairperson provides approval and the,instructor for the Independent Study is,determined, the faculty member must write an,Independent Study Syllabus with education goals,,learning outcomes, meeting dates, course,expectations, timelines, and due dates. Art,Education candidates must pass DAE 490 with a,grade of ‘C’ (2.00) or higher to qualify for,certification.

Credits: 3

Prerequisites:

DMA-107 GAME IDEATION

This course introduces game ideation, focusing on,story, aesthetics, development and design. A,contextual history of video game and interactive,media will be examined. Game Design Documentation,and project management will be examined as,students focus on story for game and determine the,best methods to deliver narratives through,experimentation and research.

Credits: 3

Prerequisites:

DMA-245 GAME: CONCEPT AND TECHNOLOGY

This introductory course will guide students,through explorations with game technologies. 2D,,3D, web, interaction, installation, mobile and VR,applications can be explored. This course,encourages experimentation within the medium.,Concept, story, design and originality are,emphasized. A broad overview of Video Game history,is examined looking at the many varied voices that,not only design and produce contemporary games,,but have done so in the past. Unique character and,environment design are explored keeping in mind,the connection to narrative through the lens of,diverse human experience.

Credits: 3

Prerequisites:

DMA-424 PROFESSIONAL FUTURES I

The intent of this class is to prepare the,student for entry into the next level of work.,Future scenarios in professional studios,,corporations, research institutions and graduate,education are discussed, general business and,ethics are addressed and portfolios are prepared,according to the student’s personal aims and,objectives.

Credits: 3

Prerequisites: DMA 332, DMA 333

FLM-201 INTERMEDIATE FILMMAKING

This course emphasizes the use of light and sound,in film-style video production. Students master,the tools involved in location sound recording,and studio lighting. The thematic thrust of this,course involves the examination, discussion and,cinematic uses of light and sound as they relate,to visual storytelling.

Credits: 3

Prerequisites: FLM 106

FLM-404 FILM THESIS II

This course is for Film majors in their final,semester. It affords students the time and space,to complete major independently initiated film,projects, and/or other moving image works, or,series. Students will continue the production of,narrative, documentary and/or experimental,projects with the goal of completing them by the,end of this semester working alongside their,peers, capitalizing on their pooled skillsets and,goals.

Credits: 3

Prerequisites: FLM 403

DAD-422 PORTFOLIO LAB II

This course integrates all that the student has,learned and focuses on creating campaigns that,form the foundation for the student’s final,portfolio and transition to the professional,world. Projects include targeted campaigns for a,diverse audience and consumers for a broad range,of products, brands, social causes and equality,issues across diverse media channels to accomplish,the student’s individual career goals. Students,may work on sponsored projects, individualized,assignments or national, international and,inclusive DEI collegiate awards competitions.,Students plan and construct professional displays,and presentations for Portfolio Day and Senior,Walls for the Student Exhibition.

Credits: 3

Prerequisites: PREREQUISITES: DAD 421, DAD 434