Category: Undergraduate Course Catalog

Advertising Design/Art Education

Bachelor of Fine Arts Degree Requirements

First Year

First Semester = 16 Credit Hours

Course #Course TitleCredits
SLP 007CCS First Year Experience1
DFN 119Digital Techniques3
DFN 1372D & 3D Integrated Design Studio3
DFN 139Color & Light Studies3
DGD 151Typography I3
DVC 100Introduction to Material Culture3

Second Semester = 18 Credit Hours

Course #Course TitleCredits
DFN 1384D Design Studio3
DFN 142Performative Spaces3
DGD 124Motion Essentials3
DGD 152Typography II3
DEN 101Composition I3
DAE 200Educ. Foundations: History & Phil of Education3

Second Year

Third Semester = 18 Credit Hours

Course #Course TitleCredits
DAD 235Concepts and Campaigns3
DGD 211Intro Communication Design I3
DAD 283Marketing & Media3
DAH 261History of Advertising
DEN 102Composition II3
DAE 250Human Development Creative & Visual Learning3

Fourth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 287Media & Experience3
DAD 266App Happy3
DGD 224Motion Narratives3
DAH 200
Western Art History/Visual Culture3*
DAH 201Visual Narration: Africa3*
DAH 202Visual Narration: Asia3*
DAH 261History of Advertising3
DAS 213Business Practices3
*Choose one of the indicated courses.

Third Year

Fifth Semester = 15 Credit Hours

Course #Course TitleCredits
DGD 317Prof Studio Practice I3
DAD 321Commercial Techniques & Production3
DAD 365
Digital Narrative3
DAD —Advertising Design Elective3
DAE 315Elementary Art Teaching: Meth,Math & Literacy3

Sixth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 322Integrated Campaigns3
DAD 366
Experiential Media3
DAD —Advertising Design Elective3
DAE 405Secondary Art Teaching: Meth, Math & Literacy3
DNS 230Math Skills3

Fourth Year

Seventh Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 421Portfolio Lab I3
DAD 434Content Creation3
DAH 200-400Art History Elective (or)
3*
DVC 200-400Visual Culture Elective3*
D 100-400Open Elective3
DAE 407Reading & Lang Art Methods3
*Choose one of the listed courses in this row.

Eighth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 422Portfolio Lab II3
DAD 460Thesis Studio3
DAD —Advertising Design Elective3
D 200-400General Education Elective3
DAE —Art Education Elective3

9th Semester

Ninth Semester = 12 Credit Hours

Course #Course TitleCredits
DAE 510Directed Teaching10
DAE 520Professional Seminar2

Total Credits: 138/139

Advertising Design Electives – Successfully complete designated courses within the major (not listed as “required”), subject code DAD.

General Education Electives – Successfully complete any 200-400 level (non-required) Liberal Arts course, from subjects: DAH-Art History, DAS-Academic Studies, DEN-English, DHS-History, DLE-Liberal Elective, DNS-Natural Science DSS-Social Science, DPL-Philosophy, etc), DVC-Visual Culture.

Open Electives – Successfully complete any (3.0 credit) 100-400 level (non-required) course from an Undergraduate subject (Studio or Lecture).

This plan is provided for use as a guide only and is based on full-time status with successful completion of credits outlined per semester. Degree Timelines and requirements may vary based on actual program, credits completed per semester and/or catalog year. Students are responsible for confirming completion of all requirements before graduating (use program/student resources to support degree progression). Minimum Cumulative GPA of 2.0 required.

Advertising Design Faculty

Susan LaPorte
MFA, California Institute of the Arts BFA, University of Illinois at Chicago

Philip McAvoy
BA, Michigan State University

Art Education Faculty

Lee, Jhih-Yin
Ph.D. University of Georgia M.Ed. University of Houston

Amy Ruopp
Ph.D., EDS, University of Missouri
MAT, BFA, Maryland Institute College of Art

DAD-322 INTEGRATED CAMPAIGNS

Student teams create integrated advertising,campaigns for targeted and diverse consumers and,audiences for a broad range of products, brands,and social causes in television, digital media and,print. This includes unconventional approaches in,the context of a comprehensive and contemporary,media mix, addressing current industry trends.,Emphasis is placed on conceptual thinking,,leadership skills and the collaboration to create,professional campaigns for their portfolios. In,addition, students can compete in the AAF Mosaic,Awards, an annual competition for innovations in,DEI advertising.

Credits: 3

Prerequisites: DAD 221, DAD 321, DAD 365- ADVERTISING,DAD 221, DAD 321, DAD 355- COPYWRITING

DCR-451 CRAFT SENIOR STUDIO II

Students focus on the public exhibition of their,thesis work which includes exhibitions,,presentations, and demonstrations. Critical,readings, discussion, visiting artists and,critique will take place in class. Students,prepare a portfolio for publication on the C&MS,website. Students will articulate how their group,and individual identity informs their thesis work.

Credits: 3

Prerequisites: DCR 450

DMA-101 ANIMATION I

Students explore the fundamental principles of,animation, creating convincing character through,motion involving timing, weight, physics, and body,mechanics. Research and observation of varied,characters to understand cultural influence and,relevance is required in consideration for,performance. Students must fully understand the,basics in order to create convincing animation in,any medium. This course prepares the foundation,for future animation projects.

Credits: 3

Prerequisites:

DMA-234 MODELING & TEXTURING

This course builds upon the Introduction to 3D,course, with more advanced projects in 3D,modeling, texturing, and setup. Students explore,the use of various techniques for using modeling,tools and workflows, explore hard and organic,surfaces, and plan for proper rigging. By the,completion of this course, students will have a,thorough understanding of how to prepare their,models for animation.

Credits: 3

Prerequisites: DMA 217

DMA-413 GAME SENIOR STUDIO I

The purpose of this course is to allow students,with a Game emphasis to undertake a major,independently initiated project or series of,projects that will form a major part of their,graduation body of work, portfolio, or reel. Since,students have different skill sets and focus’,there are opportunities for students to form teams,that tackle ambitious, forward- looking projects,in a professional manner.,This is the first course in a two part course,sequence consisting of DMA-413 Game Senior Studio,I and DMA-414 Game Senior Studio II.

Credits: 3

Prerequisites: DMA 364 OR DMA 333

DMA-515 STUDY ABROAD

Junior or first-semester senior students in good,academic standing have the opportunity to spend a,semester (Fall or Winter) or a full year of study,at an accredited institution abroad. Information,is available from International Student Services.

Credits: 12

Prerequisites:

FLM-326 NARRATIVE FILMMAKING II

This advanced film production course picks up,where Narrative Filmmaking I left off. It allows,students to focus their energies on the production,of a short of their own design, while continuing,to develop their technical skillset. The class is,a functioning small production studio, with,students crewing for each other in a range of,roles, participating in location scouting, casting,calls, the post-production pipeline, and regular,critiques. The entire production process and the,business of film will be addressed.

Credits: 3

Prerequisites: FLM 325 OR DMA 325

DAD-365 DIGITAL NARRATIVE

Building from the concepts learned in DAD-235:,Concepts and Campaigns and DAD-266: App Happy,,student creative teams study and utilize emerging,digital media to engage consumers by constructing,a complete and fully immersive digital advertising,campaign. Emphasis is placed on the continuous,improvement of conceptual, leadership,,collaborative and management skills needed by the,creative team in addition to creating a,professional digital campaign for their portfolio.

Credits: 3

Prerequisites: DAD 221, DAD 235, DAD 266