Category: Undergraduate Course Catalog

Advertising Design/Art Education

Bachelor of Fine Arts Degree Requirements

First Year

First Semester = 16 Credit Hours

Course #Course TitleCredits
SLP 007CCS First Year Experience1
DFN 119Digital Techniques3
DFN 1372D & 3D Integrated Design Studio3
DFN 139Color & Light Studies3
DGD 151Typography I3
DVC 100Introduction to Material Culture3

Second Semester = 18 Credit Hours

Course #Course TitleCredits
DFN 1384D Design Studio3
DFN 142Performative Spaces3
DGD 124Motion Essentials3
DGD 152Typography II3
DEN 101Composition I3
DAE 200Educ. Foundations: History & Phil of Education3

Second Year

Third Semester = 18 Credit Hours

Course #Course TitleCredits
DAD 235Concepts and Campaigns3
DGD 211Intro Communication Design I3
DAD 283Marketing & Media3
DAH 261History of Advertising
DEN 102Composition II3
DAE 250Human Development Creative & Visual Learning3

Fourth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 287Media & Experience3
DAD 266App Happy3
DGD 224Motion Narratives3
DAH 200
Western Art History/Visual Culture3*
DAH 201Visual Narration: Africa3*
DAH 202Visual Narration: Asia3*
DAH 261History of Advertising3
DAS 213Business Practices3
*Choose one of the indicated courses.

Third Year

Fifth Semester = 15 Credit Hours

Course #Course TitleCredits
DGD 317Prof Studio Practice I3
DAD 321Commercial Techniques & Production3
DAD 365
Digital Narrative3
DAD —Advertising Design Elective3
DAE 315Elementary Art Teaching: Meth,Math & Literacy3

Sixth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 322Integrated Campaigns3
DAD 366
Experiential Media3
DAD —Advertising Design Elective3
DAE 405Secondary Art Teaching: Meth, Math & Literacy3
DNS 230Math Skills3

Fourth Year

Seventh Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 421Portfolio Lab I3
DAD 434Content Creation3
DAH 200-400Art History Elective (or)
3*
DVC 200-400Visual Culture Elective3*
D 100-400Open Elective3
DAE 407Reading & Lang Art Methods3
*Choose one of the listed courses in this row.

Eighth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 422Portfolio Lab II3
DAD 460Thesis Studio3
DAD —Advertising Design Elective3
D 200-400General Education Elective3
DAE —Art Education Elective3

9th Semester

Ninth Semester = 12 Credit Hours

Course #Course TitleCredits
DAE 510Directed Teaching10
DAE 520Professional Seminar2

Total Credits: 138/139

Advertising Design Electives – Successfully complete designated courses within the major (not listed as “required”), subject code DAD.

General Education Electives – Successfully complete any 200-400 level (non-required) Liberal Arts course, from subjects: DAH-Art History, DAS-Academic Studies, DEN-English, DHS-History, DLE-Liberal Elective, DNS-Natural Science DSS-Social Science, DPL-Philosophy, etc), DVC-Visual Culture.

Open Electives – Successfully complete any (3.0 credit) 100-400 level (non-required) course from an Undergraduate subject (Studio or Lecture).

This plan is provided for use as a guide only and is based on full-time status with successful completion of credits outlined per semester. Degree Timelines and requirements may vary based on actual program, credits completed per semester and/or catalog year. Students are responsible for confirming completion of all requirements before graduating (use program/student resources to support degree progression). Minimum Cumulative GPA of 2.0 required.

Advertising Design Faculty

Susan LaPorte
MFA, California Institute of the Arts BFA, University of Illinois at Chicago

Philip McAvoy
BA, Michigan State University

Art Education Faculty

Lee, Jhih-Yin
Ph.D. University of Georgia M.Ed. University of Houston

Amy Ruopp
Ph.D., EDS, University of Missouri
MAT, BFA, Maryland Institute College of Art

DAD-221 COMMERCIAL CONCEPTS AND PRODUCTION

Students learn the strategies, processes, and,storytelling techniques used to create effective,television advertising. Student creative teams,solve broadcast specific assignments for targeted,and diverse consumers and audiences by,developing concepts, scriptwriting, drawing,storyboards, and producing animatics. Current,trends in broadcast are reviewed including,web-based communications, graphics, special,effects, post-production techniques, music,,editing, and directing. Presentations specific to,television ideas are practiced on a regular basis.

Credits: 3

Prerequisites: DAD 235, DAD 250, DAD 283

DAD-475 ADVERTISING DESIGN INTERNSHIP

Participation in an internship experience allows,students to use classroom-learned skills in a,related employment experience. Students must work,a minimum of 135 hours over the course of the,entire semester. To participate students must be,of junior or senior status with completion of,freshman and sophomore studios. Students must,have a minimum cumulative GPA of 2.8. Seniors may,not be eligible to participate in an internship,during their final semester. Transfer students,must have attended one semester at CCS in addition,to meeting the other eligibility criteria.

Credits: 6

Prerequisites:

DAS-490 INDEPENDENT STUDY

Independent Study is available to students who are,at Junior or Senior level standing with a,cumulative grade point average of 3.00 or above.,The student may receive approval to work in an,area or on a project that is not otherwise offered,or addressed in the regular curriculum. An,Independent Study should include opportunities for,individual student voice and provide a space for,diverse perspectives. Students may receive credit,toward graduation for no more than 6 credit hours.,The student must submit to the chairperson of the,department in which they wish to study, an,Independent Study Proposal of 150 words (no less),of the student’s plan for study and her/his reason,for choosing to study independently. Once the,department chairperson provides approval and the,instructor for the Independent Study is,determined, the faculty member must write an,Independent Study Syllabus with education goals,,learning outcomes, meeting dates, course,expectations, timelines, and due dates. Art,Education candidates must pass DAE 490 with a,grade of ‘C’ (2.00) or higher to qualify for,certification.

Credits: 3

Prerequisites: DEN 239

DFA-346 ADVANCED FIGURE PAINTING

This class is designed to vigorously extend ideas,explored in Introduction to Figure Painting, with,an opportunity to engage in more complex,figurative problems. Class discussions include,relevant topics on contemporary figurative art.,Emphasis is on larger format, longer studies and,formal painting,concerns.

Credits: 3

Prerequisites: DFA 120, DFA 220

DMA-208 INTRO TO DIGITAL 3D II

This course takes Digital 3D into a deeper,concentration. Students explore procedural,,projection mapping, and UV texturing techniques.,Students also dive deeper into modeling learning,sub-division polygonal and spline techniques.,Lighting is the third element of the class where,students learn studio and environmental set-ups,along with HDRI techniques. This class prepares,students with the tools to execute stand alone,objects or elements they can use for compositing.

Credits: 3

Prerequisites: DMA 108

DMA-257 VIS COMM 3 MATERIAL INDICATION

Being able to indicate materials in a convincing,manner is the next step in a concept designer’s,foundation. This class is the continuation of,Drawing1, 2 and Digital Fundamentals honing,student’s skills in perspective and rendering. ,Students will dive deeper into Photoshop to become,comfortable with its toolset and application. ,They will digitally execute volumes and shading,and then move forward into the study of materials,and how light affects them. Projects will range,from executing gray shading primitive shapes to,realistic indication of plastic, wood, glass and,chrome.

Credits: 3

Prerequisites: DFN 101, DFN 112, DFN 119

DMA-457 VIS COMM 7

This course is designed to support the Senior,Concept Studio 1 project. Students continue their,journey in advanced 2D and 3D techniques that,apply to their Senior Thesis. Deep exploration in,3D articulation and methods along with expanding,painting, compositing and other 2D techniques will,be the primary focus. While expanding their,technique, students will also learn how applied,personal styles, lighting and value can affect,different aspects of storytelling. This class,prepares the student for entry into the next level,of work. Future scenarios in professional studios,and corporations are discussed and general,business and ethics are addressed along with,portfolios being prepared according to the,student’s personal direction.

Credits: 3

Prerequisites: DMA-358

FLM-235 ACTING

Students will research and implement the five,acting techniques utilized by performers to create,compelling on-screen characters-Classical,,Chekhov, Method, Meisner, and Practical,Aesthetics-through physicality, voice, and partner,scenes. The class introduces methods for working,with actors to elicit a desired performance.

Credits: 3

Prerequisites: FLM 106

FLM-500 GLOBAL LEARNING EXPERIENCE

(This is a faculty led study abroad course *,syllabi will differ per destination) ,,On a Global Learning Experience course, students,are brought outside the typical classroom, for a,24/7 learning experience in varying locations,outside the USA. The course will provide students,with tools for analyzing your learning process and,identifying cultural patterns, differences,,similarities and values encountered during the,journey. Students develop a sense of,cross-cultural understanding, and navigate towards,becoming a global citizen. Students develop a,heightened sense of confidence, and leadership as,they plan, and execute this excursion. In,addition students discover the role of becoming an,ambassador for their own culture. Practical issues,about studying abroad (safety, money, packing,,etc.) are delivered via pre-departure sessions,with the International Student Services Office.

Credits: 3

Prerequisites: SLP 007