Category: Undergraduate Course Catalog

Advertising Design/Art Education

Bachelor of Fine Arts Degree Requirements

First Year

First Semester = 16 Credit Hours

Course #Course TitleCredits
SLP 007CCS First Year Experience1
DFN 119Digital Techniques3
DFN 1372D & 3D Integrated Design Studio3
DFN 139Color & Light Studies3
DGD 151Typography I3
DVC 100Introduction to Material Culture3

Second Semester = 18 Credit Hours

Course #Course TitleCredits
DFN 1384D Design Studio3
DFN 142Performative Spaces3
DGD 124Motion Essentials3
DGD 152Typography II3
DEN 101Composition I3
DAE 200Educ. Foundations: History & Phil of Education3

Second Year

Third Semester = 18 Credit Hours

Course #Course TitleCredits
DAD 235Concepts and Campaigns3
DGD 211Intro Communication Design I3
DAD 283Marketing & Media3
DAH 261History of Advertising
DEN 102Composition II3
DAE 250Human Development Creative & Visual Learning3

Fourth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 287Media & Experience3
DAD 266App Happy3
DGD 224Motion Narratives3
DAH 200
Western Art History/Visual Culture3*
DAH 201Visual Narration: Africa3*
DAH 202Visual Narration: Asia3*
DAH 261History of Advertising3
DAS 213Business Practices3
*Choose one of the indicated courses.

Third Year

Fifth Semester = 15 Credit Hours

Course #Course TitleCredits
DGD 317Prof Studio Practice I3
DAD 321Commercial Techniques & Production3
DAD 365
Digital Narrative3
DAD —Advertising Design Elective3
DAE 315Elementary Art Teaching: Meth,Math & Literacy3

Sixth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 322Integrated Campaigns3
DAD 366
Experiential Media3
DAD —Advertising Design Elective3
DAE 405Secondary Art Teaching: Meth, Math & Literacy3
DNS 230Math Skills3

Fourth Year

Seventh Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 421Portfolio Lab I3
DAD 434Content Creation3
DAH 200-400Art History Elective (or)
3*
DVC 200-400Visual Culture Elective3*
D 100-400Open Elective3
DAE 407Reading & Lang Art Methods3
*Choose one of the listed courses in this row.

Eighth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 422Portfolio Lab II3
DAD 460Thesis Studio3
DAD —Advertising Design Elective3
D 200-400General Education Elective3
DAE —Art Education Elective3

9th Semester

Ninth Semester = 12 Credit Hours

Course #Course TitleCredits
DAE 510Directed Teaching10
DAE 520Professional Seminar2

Total Credits: 138/139

Advertising Design Electives – Successfully complete designated courses within the major (not listed as “required”), subject code DAD.

General Education Electives – Successfully complete any 200-400 level (non-required) Liberal Arts course, from subjects: DAH-Art History, DAS-Academic Studies, DEN-English, DHS-History, DLE-Liberal Elective, DNS-Natural Science DSS-Social Science, DPL-Philosophy, etc), DVC-Visual Culture.

Open Electives – Successfully complete any (3.0 credit) 100-400 level (non-required) course from an Undergraduate subject (Studio or Lecture).

This plan is provided for use as a guide only and is based on full-time status with successful completion of credits outlined per semester. Degree Timelines and requirements may vary based on actual program, credits completed per semester and/or catalog year. Students are responsible for confirming completion of all requirements before graduating (use program/student resources to support degree progression). Minimum Cumulative GPA of 2.0 required.

Advertising Design Faculty

Susan LaPorte
MFA, California Institute of the Arts BFA, University of Illinois at Chicago

Philip McAvoy
BA, Michigan State University

Art Education Faculty

Lee, Jhih-Yin
Ph.D. University of Georgia M.Ed. University of Houston

Amy Ruopp
Ph.D., EDS, University of Missouri
MAT, BFA, Maryland Institute College of Art

DAD-365 DIGITAL NARRATIVE

Building from the concepts learned in DAD-235:,Concepts and Campaigns and DAD-266: App Happy,,student creative teams study and utilize emerging,digital media to engage consumers by constructing,a complete and fully immersive digital advertising,campaign. Emphasis is placed on the continuous,improvement of conceptual, leadership,,collaborative and management skills needed by the,creative team in addition to creating a,professional digital campaign for their portfolio.

Credits: 3

Prerequisites: DAD 221, DAD 235, DAD 266

DAS-213 BUSINESS PRACTICES

This course prepares students to function as,professional artists and/or designers. It,provides an introduction to contemporary business,theories, trend analysis, and branding techniques,and practices. As well, students learn and use,basic project management principles, project,costing models, and the elements of business plan,design. This course satisfies the General,Elective requirement.

Credits: 3

Prerequisites: DEN 102

DCR-475 CRAFTS INTERNSHIP

Participation in an internship experience allows,students to use classroom-learned skills in a,related employment experience. Students must work,a minimum of 135 hours over the course of the,entire semester. To participate students must,be of junior or senior status with completion of,freshman and sophomore studios. Students must,have a minimum cumulative GPA of 2.8. Seniors may,not be eligible to participate in an internship,during their final semester. Transfer students,must have attended one semester at CCS in addition,to meeting the other eligibility criteria.

Credits: 3

Prerequisites:

DMA-105 DESIGN PROCESS 1

In the first half of the semester, students will,learn to analyze and describe form. They will,learn different categories of form to develop the,skills for unique execution. In the second half,of this course students will be introduced to the,concept of three-dimensional space and the,different scales of space. Students will be,asked to explore simple spatial environments of,different kinds with particular reference to,their effect on narrative.

Credits: 3

Prerequisites:

DMA-237 CONCEPT ID

Problem solving within story and executing a,design solution is the focus of this class. The,industrial design process is very important to the,creation of imagery and assets needed for the,entertainment industry. Students will learn the,skills needed to design any area of story with an,emphasis on the industrial design approach.

Credits: 3

Prerequisites: DMA 105, DMA 106

DMA-414 GAME SENIOR STUDIO II

The purpose of this course is to allow students,with a Game emphasis to undertake a major,independently initiated project or series of,projects that will form a major part of their,graduation body of work, portfolio, or reel. Since,students have different skill sets and focus’,there are opportunities for students to form teams,that tackle ambitious, forward- looking projects,in a professional manner.,This is the second course in a two part course,sequence consisting of DMA-413 Game Senior Studio,I and DMA-414 Game Senior Studio II.

Credits: 3

Prerequisites: DMA 413

FLM-103 FILM LANGUAGE & TECHNIQUES

This course introduces students to the necessary,vocabulary and tools to analyze and appreciate the,art of filmmaking. Through weekly screenings,,readings, discussions, and hands-on camera,exercises, students develop critical skills and,language related to the production and,comprehension of contemporary filmmaking,,including production roles, terminology,,techniques, and an introduction to history and,theory. This course meets twice a week, structured,as lecture and studio days.

Credits: 3

Prerequisites:

FLM-364 RESEARCH & DEVELOPMENT

This pre-thesis course functions as a think tank,toward Film Thesis projects with ideation, story,,and screenwriting sessions; self-directed studio,days to hone skills and explore technical and,aesthetic interests; and professional development,workshops focused on demo reel construction,,resume writing, and presentation skills.

Credits: 3

Prerequisites: FLM 278 or DMA 342, FLM 288 or DMA 345, FLM 325 or DMA 325

DAD-366 EXPERIENTIAL MEDIA

This course will expose students to emerging,technologies across all industries. Students,research and explore emerging technologies, and,develop strategies for implementation into,immersive user experiences focused on the,conceptualization and inclusive design for,targeted and diverse consumers and audiences.,Futurist platform projects ask students to,envision interactive media many years out.,Students also explore the integration and function,of interactive media in full-spectrum,communications from concept and pitch deck to,budget and scope of each project, and presentation,techniques for interactive concepts. It,contributes to an advanced undergraduate’s digital,media portfolio.

Credits: 3

Prerequisites: DAD 321, DAD 365