Supervisor Evaluation – Megan Mesack

It is the College’s goal to annually evaluate the performance of each employee. The purpose of the evaluation process is to provide an opportunity for the supervisor and employee to review the prior year’s work performance. This process should include conversations related to the strengths and weaknesses in your employee’s performance, the development of future objectives, and your support and encouragement in assisting them to reach their full potential. The evaluation process helps to promote better communication between you and your employee, allows your employee input, and enables attention to be focused on job performance standards.  As you communicate the performance appraisal, your employee needs to understand performance expectations and your employee should be provided the opportunity to respond and discuss any issues that may arise.  Feedback concerning job satisfaction, career goals, and position responsibility are encouraged during the appraisal and throughout the year.

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Supervisors

The following employees have completed their evaluations. Please review them by clicking on each of their names in the table below.

Employee Evaluations

Employee: Erin Norris Job Title: Digital Specialist Department: Institutional Advancement Supervisor Email: mmesack@collegeforcreativestudies.edu Review Date: August 9, 2019

	Score	Comment
Quality of Work	LEADING (5)	– Rework departmental content, distill the most important details and present it in an easily accessible format improving user experience – Put audience first, while shining the best light on CCS – Act as web manager, supporting the site’s content and the relationships required to maintain it
Dependability	LEADING (5)	– Ensure the right content is discoverable and there are no broken links – Maintain quality control and redirects, always putting quick fixes in place as need – Keep management informed of edits made and jobs completed – Handle emergency alerts, outside of business hours
Job Knowledge	LEADING (5)	– Bring a strong web background on a variety of platforms, best practices & ADA compliance – Learned new CMS, requested ADA adjustments & reorganized/renamed pages to increase organic traffic – Go beyond job requirements to make copy/format recommendations to enhance the use experience
Interactive/Effective Communication	STRENGTH (4)	– Provide feedback/recommendations improving understanding of web best practices and their benefits – Communicate professionally, efficiently and effectively – Comfortable asking questions and working collaboratively – Mock-up test pages and ask stakeholders’ preference on how to move forward
Emotional Intelligence	STRENGTH (4)	– Respect ideas, feelings and different approaches of others – Maintain forward-thinking attitude and positivity under pressure – Maintain friendly relationships with colleagues in and out of marketing – Act as a part of greater team, responsible for improving promotion of CSS
Management Ability	LEADING (5)	– Reworked architecture, naming structure & web strategy for SEO – Recommended Asana for team to better manage workflow – Lead initiatives supporting accessibility, content strategy & strengthening student pipeline – Manage, coach & inform work study student in best web practices
Teamwork	LEADING (5)	– Regularly update marketing team on web priorities and needs – Attend ongoing meetings, brainstorm and provide fresh perspective – Work with designers to ensure alignment between print and digital assets – Gracefully handle multiple rounds of content edits
Agility	LEADING (5)	– Anticipate audience needs to provide easy access, information & action – Shift workload as needed to support high priority requests – Balance ongoing maintenance, new pages and accessibility – Stay current by researching other college sites and evaluating effective web communications

Goals

1. 1. Migrate our current site to WordPress in one-year timeframe

1. 1. Provide informal group training on best practices and writing for the web to minimize time spent reworking content

1. 1. Replace 70+ PDFs with HTML content as appropriate to support accessibility

1. 1. Continue incremental increase of organic web traffic

Accomplishments

1. 1. Increased Acquisition (Users): Google/organic by 16.25%; increased organic search by 14.21%; total pageviews on web increased by 15.43% – via Marcus’s web report

1. 1. Significant impact on web traffic for the pages I reformatted/renamed/simplified. % Change in Organic Traffic = Open House Tours 79%, Portfolio Requirements 75%, PCS 58%, Dual Enrollment 57%, DIWA 53%

1. 1. Directly impacted PCS by suggesting & building google forms/example for scholarships: Needs-Based Scholarship One Week Programs: 143 applicants, Dunning Career Connections Scholarship = 182 applicants

1. 1. Introduced resources to the marketing team: Asana – project management & Boxcar – 3rd party web vendor

Comments

– Provide ongoing conversations and a clear understanding on requirements/timing for promotion/career growth
– Accommodate opportunities for professional development
– Share historical information/experiences to help understand intricacies of Marketing relationships & the greater CCS culture

Created on August 16, 2019 at 9:20 am Updated at August 16, 2019 at 1:30 pm

Enter each employee evaluation on the Supervisor Evaluations page. Once you have entered your information, click submit. You may edit your entries by clicking on the Edit links of the employee evaluations you’ve entered below. Please complete the supervisor evaluation process by August 23, 2019.

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