Students learn the principles of UX (user experience) design, enabling them to conduct comprehensive research, analyze user behavior, and apply their findings to create user-centric designs in various digital contexts. Students learn how to map user journeys and prototype meaningful scenarios informed by research and iterative modeling and testing. Students utilize and apply user-centered research and co-design methods. They learn various research methods, such as user interviews, surveys, usability testing, and data analysis. They also explore techniques for collecting and interpreting user data. Furthermore, the course will cover prototyping techniques to translate research findings into tangible designs, allowing students to work on projects where they can apply their acquired skills in real-world scenarios. By the end of this course, students will have a solid grasp of UX research principles, be able to conduct research independently, and make design decisions based on user insights.
Credits: 3
Prerequisites: