Tag: Advertising Design

Marketing provides the foundation for all,advertising and design communications. Students,study brands, positioning, target analysis,,research techniques, strategy development and,media placement. They practice writing and,analyzing creative strategy briefs for targeted,and diverse consumers and audiences for a broad,range of products, brands and social causes.,Through practical assignments, students are taught,the business side of successful communication.

Credits: 3

Prerequisites: DAD 120, DAD 122

Through the College’s affiliation with the,Association of Independent Colleges of Art and,Design (AICAD), junior or first-semester senior,students in good academic standing have the,opportunity to spend a semester (fall or winter),or full year of study at another member,institution in the United States or abroad.,Application information is available in the,Academic Advising and Registration Office.

Credits: 12

Prerequisites: DAD 235, DAD 265, DAD 283

The Special Projects class is offered on an,occasional basis, with course content specific to,the area(s) being explored.

Credits: 3

Prerequisites:

Junior or first-semester senior students in good,academic standing have the opportunity to spend a,semester of study at an accredited institution,abroad. Information is available from,International Student Services.

Credits: 12

Prerequisites: DAD 235, DAD 265, DAD 283

Building on the conceptual and problem-solving,skills learned, students create advertising for,media ranging from social posts to online,entertainment, emerging to immersive media with,emphasis placed on a targeted and diverse,marketing message. Current industry trends are,reviewed including, graphics, motion, special,effects, production techniques, editing and,directing. Historical context of storytelling and,digital media is put into perspective as well. ,Students learn effective strategy techniques to,identify and solve new media specific advertising,problems for a targeted and diverse consumers and,audiences. Increased focus is placed on futurist,thought while students learn the strategies,,processes, and storytelling techniques used for,developing concepts in this ever-evolving industry,for a broad range of products, brands and social,causes. Presentations specific to digital media,ideas are practiced on a regular basis.

Credits: 3

Prerequisites: DAD 235, DAD 250, DAD 283

Students creative teams practice television,advertising process, production and storytelling,techniques to conceptualize and create targeted,and effective commercials and films for diverse,audiences and consumers for traditional broadcast,,online, social and mobile media content. The,course includes developing concepts and keyframes,,writing, storyboarding, shooting and editing their,original commercial concepts. Current industry,trends are reviewed including commercial concepts,,digital content, branded entertainment,,cinematography, graphics, special effects,,post-production techniques, sound design, editing,,and directing trends. Presentations specific to,television ideas are practiced on a regular basis.

Credits: 3

Prerequisites: DAD 221, DAD 235, DAD 266 – ADVERTISING,DAD 221, DAD 235, DAD 270 – COPYWRITING

Student teams create integrated advertising,campaigns for targeted and diverse consumers and,audiences for a broad range of products, brands,and social causes in television, digital media and,print. This includes unconventional approaches in,the context of a comprehensive and contemporary,media mix, addressing current industry trends.,Emphasis is placed on conceptual thinking,,leadership skills and the collaboration to create,professional campaigns for their portfolios. In,addition, students can compete in the AAF Mosaic,Awards, an annual competition for innovations in,DEI advertising.

Credits: 3

Prerequisites: DAD 221, DAD 321, DAD 365- ADVERTISING,DAD 221, DAD 321, DAD 355- COPYWRITING