Tag: Advertising Design

This course introduces the student to,advertising, the creative process and the roles,of the art director/copywriter creative team in,the creation of an advertising message. Students,practice brainstorming techniques, dissecting a,strategy brief, idea generation, concept,sketching and presentation skills. They examine,multiple approaches to advertising and begin,their understanding of solving a marketing,problem for a unique and/or diverse target of,consumers from strategy to idea to image, headline,and copy.

Credits: 3

Prerequisites: DAD 110

Content creation is the future of digital media,and video. Students create long format commercial,content with extended narratives that focus on,branded storytelling that engages, motivates and,influences diverse audiences and consumers in a,positive and emotional way beyond the traditional,thirty second broadcast format. Students gain more,experience in writing, concepting and pitching,,storyboarding, producing and editing their,commercial concepts.

Credits: 3

Prerequisites:

This course introduces Advertising students to,the basics of software used to create time-based,media, websites and mobile apps. It explores the,creative team’s role in creating communications,that engage targeted and diverse consumer groups,through digital media. Students create,microsites, animations, and develop a case study.

Credits: 3

Prerequisites: DAD 110

This course integrates all that the student has,learned and focuses on creating a unique,capstone/thesis project that focuses on engaging,,motivates and influences diverse audiences and,consumers in a positive and emotional way. The,project is a personal statement based on,introspection, community, purpose, and passion.

Credits: 3

Prerequisites: DAD 421, DAD 434

Students learn the strategies, processes, and,storytelling techniques used to create effective,television advertising. Student creative teams,solve broadcast specific assignments for targeted,and diverse consumers and audiences by,developing concepts, scriptwriting, drawing,storyboards, and producing animatics. Current,trends in broadcast are reviewed including,web-based communications, graphics, special,effects, post-production techniques, music,,editing, and directing. Presentations specific to,television ideas are practiced on a regular basis.

Credits: 3

Prerequisites: DAD 235, DAD 250, DAD 283

Participation in an internship experience allows,students to use classroom-learned skills in a,related employment experience. Students must work,a minimum of 135 hours over the course of the,entire semester. To participate students must be,of junior or senior status with completion of,freshman and sophomore studios. Students must,have a minimum cumulative GPA of 2.8. Seniors may,not be eligible to participate in an internship,during their final semester. Transfer students,must have attended one semester at CCS in addition,to meeting the other eligibility criteria.

Credits: 6

Prerequisites:

Student creative teams are exposed to a wider,variety of media channels and use problem,solving techniques to create compelling,advertising solutions appropriate for the targeted,and diverse consumers and audiences for products,,brands or PSA movements. They are introduced to,different categories of advertising and begin,basic campaign development. Students assemble a,review portfolio that is assessed for growth,,creativity, and quality from their sophomore,studies at CCS.

Credits: 3

Prerequisites: DAD 120, DAD 122

The Special Project course is offered on an,occasional basis, with course content specific to,the area being explored.

Credits: 3

Prerequisites:

An introduction to the basics of writing,advertising copy for targeted and diverse,audiences and consumers for a broad range of,products, brands and social causes, this course,covers the basic anatomy of an ad, headlines,,theme lines, body copy, script formats and the,synergy between words and visuals. Students study,the history of copywriting as well as influential,copywriters in the industry and the campaigns that,made them and their work famous.

Credits: 3

Prerequisites: DAD 120, DAD 122

Independent Study is available to students who are,at Junior or Senior level standing with a,cumulative grade point average of 3.00 or above.,The student may receive approval to work in an,area or on a project that is not otherwise offered,or addressed in the regular curriculum. An,Independent Study should include opportunities for,individual student voice and provide a space for,diverse perspectives. Students may receive credit,toward graduation for no more than 6 credit hours.,The student must submit to the chairperson of the,department in which they wish to study, an,Independent Study Proposal of 150 words (no less),of the student’s plan for study and her/his reason,for choosing to study independently. Once the,department chairperson provides approval and the,instructor for the Independent Study is,determined, the faculty member must write an,Independent Study Syllabus with education goals,,learning outcomes, meeting dates, course,expectations, timelines, and due dates. Art,Education candidates must pass DAE 490 with a,grade of ‘C’ (2.00) or higher to qualify for,certification.

Credits: 3

Prerequisites: DAD 235, DAD 265, DAD 283