Tag: Advertising Design

Building on the conceptual and problem-solving,skills learned, students create advertising for,media ranging from social posts to online,entertainment, emerging to immersive media with,emphasis placed on a targeted and diverse,marketing message. Current industry trends are,reviewed including, graphics, motion, special,effects, production techniques, editing and,directing. Historical context of storytelling and,digital media is put into perspective as well. ,Students learn effective strategy techniques to,identify and solve new media specific advertising,problems for a targeted and diverse consumers and,audiences. Increased focus is placed on futurist,thought while students learn the strategies,,processes, and storytelling techniques used for,developing concepts in this ever-evolving industry,for a broad range of products, brands and social,causes. Presentations specific to digital media,ideas are practiced on a regular basis.

Credits: 3

Prerequisites: DAD 235, DAD 250, DAD 283

Students creative teams practice television,advertising process, production and storytelling,techniques to conceptualize and create targeted,and effective commercials and films for diverse,audiences and consumers for traditional broadcast,,online, social and mobile media content. The,course includes developing concepts and keyframes,,writing, storyboarding, shooting and editing their,original commercial concepts. Current industry,trends are reviewed including commercial concepts,,digital content, branded entertainment,,cinematography, graphics, special effects,,post-production techniques, sound design, editing,,and directing trends. Presentations specific to,television ideas are practiced on a regular basis.

Credits: 3

Prerequisites: DAD 221, DAD 235, DAD 266 – ADVERTISING,DAD 221, DAD 235, DAD 270 – COPYWRITING

Student teams create integrated advertising,campaigns for targeted and diverse consumers and,audiences for a broad range of products, brands,and social causes in television, digital media and,print. This includes unconventional approaches in,the context of a comprehensive and contemporary,media mix, addressing current industry trends.,Emphasis is placed on conceptual thinking,,leadership skills and the collaboration to create,professional campaigns for their portfolios. In,addition, students can compete in the AAF Mosaic,Awards, an annual competition for innovations in,DEI advertising.

Credits: 3

Prerequisites: DAD 221, DAD 321, DAD 365- ADVERTISING,DAD 221, DAD 321, DAD 355- COPYWRITING

Building from the concepts learned in DAD-235:,Concepts and Campaigns and DAD-266: App Happy,,student creative teams study and utilize emerging,digital media to engage consumers by constructing,a complete and fully immersive digital advertising,campaign. Emphasis is placed on the continuous,improvement of conceptual, leadership,,collaborative and management skills needed by the,creative team in addition to creating a,professional digital campaign for their portfolio.

Credits: 3

Prerequisites: DAD 221, DAD 235, DAD 266

This course will expose students to emerging,technologies across all industries. Students,research and explore emerging technologies, and,develop strategies for implementation into,immersive user experiences focused on the,conceptualization and inclusive design for,targeted and diverse consumers and audiences.,Futurist platform projects ask students to,envision interactive media many years out.,Students also explore the integration and function,of interactive media in full-spectrum,communications from concept and pitch deck to,budget and scope of each project, and presentation,techniques for interactive concepts. It,contributes to an advanced undergraduate’s digital,media portfolio.

Credits: 3

Prerequisites: DAD 321, DAD 365

Seniors create personal branding, resumes,,portfolios, web sites, LinkedIn profiles, reels,and self-promotion pieces. They prepare for job,interviews, identify and contact potential,employers and learn important interviewing skills,from agency professionals and recruiters. Agency,structure, hierarchy, business practices and,expectations are examined. Graduate portfolios,are reviewed and analyzed for further development,and refinement in the final semester.

Credits: 3

Prerequisites: DAD 322, DAD 366 – ADVERTISING,DAD 322, DAD 360 – COPYWRITING

This course integrates all that the student has,learned and focuses on creating campaigns that,form the foundation for the student’s final,portfolio and transition to the professional,world. Projects include targeted campaigns for a,diverse audience and consumers for a broad range,of products, brands, social causes and equality,issues across diverse media channels to accomplish,the student’s individual career goals. Students,may work on sponsored projects, individualized,assignments or national, international and,inclusive DEI collegiate awards competitions.,Students plan and construct professional displays,and presentations for Portfolio Day and Senior,Walls for the Student Exhibition.

Credits: 3

Prerequisites: PREREQUISITES: DAD 421, DAD 434

Projects explore typographic and composition,styles that create effective advertising for a,variety of media and channels. Students develop,design skills relative to specific advertising,and communication goals. Students learn the,layout process from thumbnails and refined,layouts to comprehensives produced on the,computer. Students are introduced to digital,software, file management and output, prepress,and on press production. Students design and,assemble a portfolio that is used for reviews and,as a foundation for their professional career.

Credits: 3

Prerequisites:

“Students practice television advertising process,,production and storytelling techniques to,conceptualize and create targeted commercials and,films for diverse audiences and consumers for,traditional broadcast, online, social and mobile,media content. The course includes writing,,storyboarding, shooting and editing their original,commercial concepts. Only open to students with,senior status.

Credits: 3

Prerequisites: PREREQUISITES: DAD 322, DAD 365 OR DAD 355,COREQUISITES: DAD 421

This course introduces the student to,advertising, the creative process and the roles,of the art director/copywriter creative team in,the creation of an advertising message. Students,practice brainstorming techniques, dissecting a,strategy brief, idea generation, concept,sketching and presentation skills. They examine,multiple approaches to advertising and begin,their understanding of solving a marketing,problem for a unique and/or diverse target of,consumers from strategy to idea to image, headline,and copy.

Credits: 3

Prerequisites: DAD 110