DTR-321 JUNIOR TRANS DESIGN STUDIO II

This course covers design principles, drawing,,rendering techniques and model construction for,students concentrating on pursuing a career in,transportation design or the design of automotive,industry related products. Projects sponsored by,transportation industry companies are a regular,part of this class. There are projects covering,both the exterior and interior designs of,vehicles.

Credits: 3

Prerequisites:

DTR-432 SENIOR INTERIOR DESIGN STUDIO II

The senior interior design studio places a strong,emphasis on research influencing fresh design,decisions. Students will look for user,experience design opportunities by investigating,sustainable materials and processes, as well as,emerging cultural and technical trends. Through,advanced presentations to sponsors, students will,illustrate the user-focused nature of their,interior designs, and their readiness to join the,transportation design community. Industry,sponsors are a regular part of this course. ,Occasionally, course content may be reinforced,through field trips to professional design studio,or factories.

Credits: 3

Prerequisites: DTR 431, DTR 433, DTR 435, DTR 437

DVC-306 INTRODUCTION TO FILM

This course is designed to give students an,introduction to film as an art worthy of critical,attention. Students develop the ability to think,,discuss and write about film in an academic,context.

Credits: 3

Prerequisites: Take one 3.0 credit, 200 level course from one of the,following subjects: DAH (Art History), DEN (English), DAS,(Academic Studies), DVC (Visual Culture).

FAD-207 FASHION ILLUSTRATION

This 15 week course introduces students to the,world of Fashion Illustration. Students regularly,review and discuss both historical and,contemporary Illustrators, artists and examples of,their work. Students analyze the Illustrator’s,composition, media, technique choices and,reasoning, to contextualize each project and,inspire progressive investigation. Students delve,into drawing, painting, collaging and mixing new,outcomes, including the incorporation of,photography and digital platforms. Guest critics,are invited to offer industry feedback for the,final presentation.

Credits: 3

Prerequisites: DFN 104, DFN 119

FAD-485 SPECIAL PROJECT

The Special Project class is offered on an,occasional basis, with course content specific to,the area being explored.,

,WINTER 2024,

,,STUART WEITZMAN SPON PROJECT,

, In this sponsored studio with Stuart Weitzman,,one of the most iconic US luxury footwear brands,,students will design and develop a collection,their assigned brief. One of the main skills for a,graduate,designer is the ability to go into a brand and,design collections based on the understanding of,the,company’s DNA. The preparation of a professional,level presentation will include research,,collection,illustrations, and tech packs. In addition, a full,a color and material story with prototypes will be,produced to demonstrate the two-dimensional,designs in a more hands-on, three-dimensional,form.,The project will be in collaboration with the,Masters in Color and Material program.

Credits: 3

Prerequisites:

FLM-288 EXPERIMENTAL FILMMAKING I

Emphasis is placed on pushing the boundaries,(technologically, spatially and aesthetically),around the notions of narrative. Students,explore the history of non-traditional forms in,video and film, and may create single and,multi-channel video designed for galleries,,alternative and public sites.

Credits: 3

Prerequisites: FLM 201

IAD-310 IAD RESEARCH & PORTFOLIO

Taken in the semester prior to Interdisciplinary,Thesis I, students utilize this course to,research, identify, and develop potential thesis,projects in consideration of their specific skill,sets. Research methods will be reinforced and new,strategies for discovery will be developed, where,possible. The course will also include career,research, relevant to the individual student’s,particular path of study, with an eye toward,potential internship opportunities. Students end,the semester with a persuasive presentation,focused on their thesis concept, and are prepared,to apply for internships.

Credits: 3

Prerequisites: IAD 305

Advertising Design

Bachelor of Fine Arts Degree Requirements

First Year

First Semester = 15-16 Credit Hours

Course #Course TitleCredits
SLP 007CCS First Year Experience1
DFN 119Digital Techniques3
DFN 1372D & 3D Integrated Design Studio3
DFN 139Color & Light Studies3
DGD 151Typography I3
DVC 100Introduction to Material Culture3

Second Semester = 15 Credit Hours

Course #Course TitleCredits
DFN 1384D Design Studio3
DFN 142Performative Spaces3
DFN 124Motion Essentials3
DGD 152Typography II3
DEN 101Composition I3

Second Year

Third Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 235Concepts and Campaigns3
DGD 211Intro Communication Design I3
DAD 283Marketing & Media3
DAH 261History of Advertising3
DEN 102Composition II3

Fourth Semester = 18 Credit Hours

Course #Course TitleCredits
DAD 287Media & Experience3
DAD 266App Happy3
DGD 224Motion Narratives3
DAH 200Western Art History/Visual Culture3*
DAH 201Visual Narration: Africa
3*
DAH 202Visual Narration: Asia3*
DHU —Humanities Course3
*Choose one of the indicated courses.

Third Year

Fifth Semester = 15 Credit Hours

Course #Course TitleCredits
DGD 317Prof Studio Practice I3
DAD 321Commercial Techniques & Production3
DAD 365Digital Narrative3
DAD —Advertising Design Elective3
D— 200-400General Education Elective3

Sixth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 322Integrated Campaigns3
DAD 366Experiential Media3
DAD —Advertising Design Elective3
D— 200-400General Education Elective3
D— 100-400Open Elective3

Fourth Year

Seventh Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 421Portfolio Lab I3
DAD 434Content Creation3
DNS 200-400Natural Science3
D— 200-400General Education Elective3
DAH 200-400Art History Elective3*†
DVC 200-400Visual Culture Elective3*†
*Choose one of the indicated courses.
†DAH/DVC must be taken at the 200 level or higher

Eighth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 422Portfolio Lab II3
DAD 460Thesis Studio3
DAD —Advertising Design Elective3
D— 200-400General Education Elective3
D— 100-400Open Elective3

Catalog Year 24/25

Total Credits: 120/121

*International students that require ELS-101 (4.0 cr); Total Credits = 127/128

First Year Experience=1; Foundations=18; Major=63; Gen Ed=36; Open Electives=6

Advertising Design Electives – Successfully complete designated courses within the major (not listed as “required”), subject code DAD.

General Education Electives – Successfully complete any 200-400 level (non-required) Liberal Arts course, from subjects: DAH-Art History, DAS-Academic Studies, DEN-English, DHS-History, DLE-Liberal Elective, DNS-Natural Science DSS-Social Science, DPL-Philosophy, etc), DVC-Visual Culture.

Open Electives – Successfully complete any (3.0 credit) 100-400 level (non-required) course from an Undergraduate subject (Studio or Lecture).

This plan is provided for use as a guide only and is based on full-time status with successful completion of credits outlined per semester. Degree Timelines and requirements may vary based on actual program, credits completed per semester and/or catalog year. Students are responsible for confirming completion of all requirements before graduating (use program/student resources to support degree progression). Minimum Cumulative GPA of 2.0 required.

Advertising Design Faculty

Susan LaPorte
MFA, California Institute of the Arts BFA, University of Illinois at Chicago

Philip McAvoy
BA, Michigan State University