Content creation is the future of digital media,and video. Students create long format commercial,content with extended narratives that focus on,branded storytelling that engages, motivates and,influences diverse audiences and consumers in a,positive and emotional way beyond the traditional,thirty second broadcast format. Students gain more,experience in writing, concepting and pitching,,storyboarding, producing and editing their,commercial concepts.
Credits: 3
Prerequisites:
The Professional Seminar provides candidates who,are doing their Directed Teaching with further,professional development and experiences that,develop reflective practice. The seminar conveys,a range of information essential to Visual Arts,educators, including health and safety issues in,Art Education, technology integration,,educational law, effective teaching practices,,research in the field, emerging trends in pedagogy,which examine issues of diversity, equity, and,inclusion.The seminar format is,intended to support student teachers in their,placements and allow for reflection and dialogue,regarding this professional experience.,Application for Directed Teaching and Departmental,permission is required. Art Education candidates,must pass DAE 520 with a grade of ‘C’ (2.00) or,higher to qualify for certification.
Credits: 2
Prerequisites: DAE 405,DAE 510
This third motion design course is an elective,,and expands on the concepts and methods presented,in designing dynamic digital communications that,rely on the use of typography, image, video,,message, and sound that were introduced in Motion,I and II. Students will integrate 3D/4D concepts,to a system of dynamic design solutions that,consider more complex applications of digital and,analog tools, while also focusing on the different,audiences/users, editorial messages structures,,and editing choices to meet the needs of the,project goals.
Credits: 3
Prerequisites: DGD 224, DGD 311 OR DGD 312
Independent Study is available to students who are,at Junior or Senior level standing with a,cumulative grade point average of 3.00 or above.,The student may receive approval to work in an,area or on a project that is not otherwise offered,or addressed in the regular curriculum. An,Independent Study should include opportunities for,individual student voice and provide a space for,diverse perspectives. Students may receive credit,toward graduation for no more than 6 credit hours.,The student must submit to the chairperson of the,department in which they wish to study, an,Independent Study Proposal of 150 words (no less),of the student’s plan for study and her/his reason,for choosing to study independently. Once the,department chairperson provides approval and the,instructor for the Independent Study is,determined, the faculty member must write an,Independent Study Syllabus with education goals,,learning outcomes, meeting dates, course,expectations, timelines, and due dates. Art,Education candidates must pass DAE 490 with a,grade of ‘C’ (2.00) or higher to qualify for,certification.
Credits: 3
Prerequisites: DGD 311 OR DGD 312
This course introduces Advertising students to,the basics of software used to create time-based,media, websites and mobile apps. It explores the,creative team’s role in creating communications,that engage targeted and diverse consumer groups,through digital media. Students create,microsites, animations, and develop a case study.
Credits: 3
Prerequisites: DAD 110
This course integrates all that the student has,learned and focuses on creating a unique,capstone/thesis project that focuses on engaging,,motivates and influences diverse audiences and,consumers in a positive and emotional way. The,project is a personal statement based on,introspection, community, purpose, and passion.
Credits: 3
Prerequisites: DAD 421, DAD 434
This motion design course introduces concepts and,methods used in designing dynamic digital,communications that rely on the typography, image,,video, sound, and message. The language of motion,design and its associated meaning(s) are presented,through a series of dynamic projects, where,students select the narrative content they,explore. Students learn relevant techniques and,concepts, associated with both analog and digital,tools in order to aid in the creation of,well-crafted dynamic sequential solutions. ,Students may elect to take additional courses,,Motion Design II and III, starting in the junior,year.
Credits: 3
Prerequisites: DGD 151 OR DGD 201
Students will work in the creative process of,original typographic design which will emphasize,exploration, historical research and synthesis of,these variables in typographic design. Students,will consider and explore various design process,methodology related to type design. Students are,encouraged to use technology and media that,reflects the project outline and student’s skill,level. Students will revisit and review,typographic nomenclature relevant to type design,and consider the important role of graphic design,history in the context of type design. An,inclusive historical lens is encouraged.
Credits: 3
Prerequisites: DGD 311 OR DGD 312
(This is a faculty led study abroad course *,syllabi will differ per destination) ,,On a Global Learning Experience course, students,are brought outside the typical classroom, for a,24/7 learning experience in varying locations,outside the USA. The course will provide students,with tools for analyzing your learning process and,identifying cultural patterns, differences,,similarities and values encountered during the,journey. Students develop a sense of,cross-cultural understanding, and navigate towards,becoming a global citizen. Students develop a,heightened sense of confidence, and leadership as,they plan, and execute this excursion. In,addition students discover the role of becoming an,ambassador for their own culture. Practical issues,about studying abroad (safety, money, packing,,etc.) are delivered via pre-departure sessions,with the International Student Services Office.
Credits: 3
Prerequisites: SLP 007
Students learn the strategies, processes, and,storytelling techniques used to create effective,television advertising. Student creative teams,solve broadcast specific assignments for targeted,and diverse consumers and audiences by,developing concepts, scriptwriting, drawing,storyboards, and producing animatics. Current,trends in broadcast are reviewed including,web-based communications, graphics, special,effects, post-production techniques, music,,editing, and directing. Presentations specific to,television ideas are practiced on a regular basis.
Credits: 3
Prerequisites: DAD 235, DAD 250, DAD 283