Tag: 2023-2024

DGD-312 INTERMEDIATE COMMUNICATION DESIGN II

This required course, is the second in a sequence,of junior year courses, that develops an,understanding of theories, processes, and methods,associate with Communication Design practices. ,Through assigned projects, students develop the,ability to research content that translates into,concept, for an intended audience(s). Design,writing, research, presentation, and critical,thinking is included in this studio course, which,centers inquiry around concepts of social,,cultural, ethical and business implications of,strategic design thinking. Students utilize,creative problem-solving methodologies to design,solutions that demonstrate a greater understanding,of a broader world view, while considering the,role design can have in translating challenges,into opportunities that positively impact intended,users, in the creation of well-crafted informed,design solutions intended for different,audience/users.

Credits: 3

Prerequisites: DGD 212 OR DGD 277

DGD-478 EXPERIENCE DESIGN II

The goal of the course is to expand the student’s,understanding of how messages are created as,dynamic experiences using sound, physical or,proximity interaction, typography, image and,sequence. Projects develop the student’s ability,to create messages that function as dynamic,narrative and as clusters of data points,experienced in time and space. The practical,application of these concepts can be seen in,exhibitions for museums and corporations, public,spaces and as integrated components of retailing,and way-finding.

Credits: 3

Prerequisites: DGD 378, DGD 311 OR DGD 312

DAD-110 ADVERTISING DESIGN AND TYPOGRAPHY

Projects explore typographic and composition,styles that create effective advertising for a,variety of media and channels. Students develop,design skills relative to specific advertising,and communication goals. Students learn the,layout process from thumbnails and refined,layouts to comprehensives produced on the,computer. Students are introduced to digital,software, file management and output, prepress,and on press production. Students design and,assemble a portfolio that is used for reviews and,as a foundation for their professional career.

Credits: 3

Prerequisites:

DAD-433 TELEVISION COMMERCIAL PRODUCTION

“Students practice television advertising process,,production and storytelling techniques to,conceptualize and create targeted commercials and,films for diverse audiences and consumers for,traditional broadcast, online, social and mobile,media content. The course includes writing,,storyboarding, shooting and editing their original,commercial concepts. Only open to students with,senior status.

Credits: 3

Prerequisites: PREREQUISITES: DAD 322, DAD 365 OR DAD 355,COREQUISITES: DAD 421

DAE-510 DIRECTED TEACHING

During the Directed Teaching semester, the,responsibilities of a professional teacher are,experienced first-hand at extended placements in,school settings.This includes experiences in,urban, suburban, and rural settings providing,diverse perspectives and spaces to negotiate as,student develop professional practice. This,practicum involves a broad,spectrum of experiences, including a combination,of observation, small group work, and eventual,whole class instruction. Because the Visual Arts,(LQ) Endorsement certifies a teacher for K-12,instruction, placements are made for candidates,at two sites, one in an Elementary setting and,one in the Secondary setting. Offered for Pass,(P) or Fail (F) grades only. DAE 510 is required,to be taken in conjunction with DAE 520,,Professional Seminar.

Credits: 5

Prerequisites: DAE 405,DAE 520

DGD-317 PROFESSIONAL STUDIO PRACTICE I

This required course, the first in a series of two,courses, examines concepts of contemporary design,practice within the area of Communication Design. ,In this course students will develop an,understanding of various forms of practice, from,independent contract to junior/senior positions to,studio ownership. Through on-site/virtual studio,visits that includes BIPOC business leaders,,students will learn first hand professional,expectations. Students develop an understanding,of business tools used by professionals. Students,create a kit of materials to prepare them for the,design market, including resume, writing design,briefs, project proposals, time management,platforms, preliminary understanding of taxes and,copyright policies, and junior level portfolio. ,The second course, Professional Studio Practice II,will be taken in their senior year, as preparation,for entering the professional design market.

Credits: 3

Prerequisites: DGD 212, DGD 277

DGD-485 SPECIAL PROJECT 300/400,SPECIAL TOPIC TYPOGRAPHY

The Special Project course is offered on an,occasional basis, with course content specific,to the area being explored.,
,WINTER 2024,
,MOTION BRANDING,This motion design course is an elective and,expands on the concepts and methods presented in,previous motion design courses. Students will,develop their understanding of how messages are,created in a time-based context using typography,,image, sound, and semiotics. Projects will,integrate 2D animation concepts and digital tools,and techniques relevant to communication design,majors to explore the important role of motion,graphics in branding and video creation. Projects,consider appropriate messaging structures with,audience(s)/User(s) needs and intents as a primary,focus.,
,DESIGN ENTREPRENEUR ,
,This elective ?course expands on a student’s,understanding of design studio practice by,introducing the concept of designer as,entrepreneur. Research into markets, and capacity,will be presented, along with expanded design,methodologies to help move solutions from concept,to marketplace. Students will design a small,edition of objects that work as a set with a,market(s) or user(s) in mind. Students will be,exposed to alternative models of making that,include but are not limited to publishing,,authorship, curation and product development.,Students will explore alternative tools,,techniques, and substrates that will expand their,prototyping capabilities low-fi to high fidelity,,will be utilized to aid in the creation of,well-crafted design solutions

Credits: 3

Prerequisites: DGD 311

DAD-120 CONCEPTS AND PROCESSES

This course introduces the student to,advertising, the creative process and the roles,of the art director/copywriter creative team in,the creation of an advertising message. Students,practice brainstorming techniques, dissecting a,strategy brief, idea generation, concept,sketching and presentation skills. They examine,multiple approaches to advertising and begin,their understanding of solving a marketing,problem for a unique and/or diverse target of,consumers from strategy to idea to image, headline,and copy.

Credits: 3

Prerequisites: DAD 110

DAD-434 CONTENT CREATION

Content creation is the future of digital media,and video. Students create long format commercial,content with extended narratives that focus on,branded storytelling that engages, motivates and,influences diverse audiences and consumers in a,positive and emotional way beyond the traditional,thirty second broadcast format. Students gain more,experience in writing, concepting and pitching,,storyboarding, producing and editing their,commercial concepts.

Credits: 3

Prerequisites:

DAE-520 PROFESSIONAL SEMINAR

The Professional Seminar provides candidates who,are doing their Directed Teaching with further,professional development and experiences that,develop reflective practice. The seminar conveys,a range of information essential to Visual Arts,educators, including health and safety issues in,Art Education, technology integration,,educational law, effective teaching practices,,research in the field, emerging trends in pedagogy,which examine issues of diversity, equity, and,inclusion.The seminar format is,intended to support student teachers in their,placements and allow for reflection and dialogue,regarding this professional experience.,Application for Directed Teaching and Departmental,permission is required. Art Education candidates,must pass DAE 520 with a grade of ‘C’ (2.00) or,higher to qualify for certification.

Credits: 2

Prerequisites: DAE 405,DAE 510