Building on the conceptual and problem-solving skills learned, students create advertising for media ranging from social posts to online entertainment, emerging to immersive media with emphasis placed on a targeted and diverse marketing message. Current industry trends are reviewed including, graphics, motion, special effects, production techniques, editing and directing. Historical context of storytelling and digital media is put into perspective as well. Students learn effective strategy techniques to identify and solve new media specific advertising problems for a targeted and diverse consumers and audiences. Increased focus is placed on futurist thought while students learn the strategies, processes, and storytelling techniques used for developing concepts in this ever-evolving industry for a broad range of products, brands and social causes. Presentations specific to digital media ideas are practiced on a regular basis.
Credits: 3
Prerequisites: DAD 235, DAD 250, DAD 283