WKSH-130 INTRODUCTION TO THE CREATIVE PROCESS

THIS WORKSHOP OFFERS STUDENTS A LOOK AT THE LIFE,OF A PIECE OF ADVERTISING, FROM INITIAL CREATIVE,BRIEF TO IDEA CONCEPTION AND REFINEMENT TO,SCRIPTWRITING AND STORYBOARDING, ENDING WITH,CLIENT PRESENTATION. THIS IS A HANDS-ON WORKSHOP,AND PARTICIPANTS WILL WORK TOGETHER IN GROUPS.,DRAWING EXPERIENCE IS NOT CRITICAL. THE IDEA IS,WHAT WILL SELL.

Credits: 0

Prerequisites: