In large organizations or companies, the ongoing tracking of trends and occurrences of their internal and external environment is the element that could bring success, currently and in the future. The art of tracking trends and occurrences is called Environmental Scanning. It is about being informed and building a global context for your work, your organization, your competitive environment, and your industry. This class will provide students with the tools to examine trends and changes, and to create the key environmental indicators-internal, external, qualitative, and quantitative that will have the most important potential impact on their work.
Credits: 3
Prerequisites: