This course is offered for students enrolled in,the CCS Minor in Creative Entrepreneurship. It is,taught as a cohort and is followed by the final,capstone business class, DAS-316. After,successfully completing these two capstone,courses, students are prepared as entrepreneurial,thought and action leaders and have been trained,to launch their own creative industry venture.,Students are first introduced to different,organizational structures including leadership,,cultural, and behavioral options and select those,most compatible with their mission and values.,Using research, students evaluate their venture’s,competitive landscape, and then create and defend,their strategic brand platform, brand name,,product/service offerings, and core customer base.,This leads to the creation of behaviorally,motivating brand content, applied to an integrated,set of customer attraction, conversion, retention,,and sales programs. Students also learn to refine,their soft skills, including engaging, listening,,and selling. This course culminates with students’,intensive interaction with actual business owners,and creative industry experts in formal,presentations
Credits: 3
Prerequisites: DAS 313, DAS 314