When done well, television commercials are much,like miniature movies, compressing creative,selling, sophisticated humor, even compelling,drama into a mere 30 seconds. This course,illuminates the power of the medium by carefully,examining great television commercials and,provides students with the working knowledge,necessary to actually create them. The course –,taught by a professional advertising writer –,covers conceptual development, the writing of,voice over and dialogue, storyboarding, coaching,talent, filming, editing and all aspects of final,production. It is a comprehensive approach to,making 30 second movies that may last a lifetime,in the minds of television viewers.
Credits: 0
Prerequisites: