Category: Undergraduate Course Catalog

Advertising Design/Art Education

Bachelor of Fine Arts Degree Requirements

First Year

First Semester = 16 Credit Hours

Course #Course TitleCredits
SLP 007CCS First Year Experience1
DFN 119Digital Techniques3
DFN 1372D & 3D Integrated Design Studio3
DFN 139Color & Light Studies3
DGD 151Typography I3
DVC 100Introduction to Material Culture3

Second Semester = 18 Credit Hours

Course #Course TitleCredits
DFN 1384D Design Studio3
DFN 142Performative Spaces3
DGD 124Motion Essentials3
DGD 152Typography II3
DEN 101Composition I3
DAE 200Educ. Foundations: History & Phil of Education3

Second Year

Third Semester = 18 Credit Hours

Course #Course TitleCredits
DAD 235Concepts and Campaigns3
DGD 211Intro Communication Design I3
DAD 283Marketing & Media3
DAH 261History of Advertising
DEN 102Composition II3
DAE 250Human Development Creative & Visual Learning3

Fourth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 287Media & Experience3
DAD 266App Happy3
DGD 224Motion Narratives3
DAH 200
Western Art History/Visual Culture3*
DAH 201Visual Narration: Africa3*
DAH 202Visual Narration: Asia3*
DAH 261History of Advertising3
DAS 213Business Practices3
*Choose one of the indicated courses.

Third Year

Fifth Semester = 15 Credit Hours

Course #Course TitleCredits
DGD 317Prof Studio Practice I3
DAD 321Commercial Techniques & Production3
DAD 365
Digital Narrative3
DAD —Advertising Design Elective3
DAE 315Elementary Art Teaching: Meth,Math & Literacy3

Sixth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 322Integrated Campaigns3
DAD 366
Experiential Media3
DAD —Advertising Design Elective3
DAE 405Secondary Art Teaching: Meth, Math & Literacy3
DNS 230Math Skills3

Fourth Year

Seventh Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 421Portfolio Lab I3
DAD 434Content Creation3
DAH 200-400Art History Elective (or)
3*
DVC 200-400Visual Culture Elective3*
D 100-400Open Elective3
DAE 407Reading & Lang Art Methods3
*Choose one of the listed courses in this row.

Eighth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 422Portfolio Lab II3
DAD 460Thesis Studio3
DAD —Advertising Design Elective3
D 200-400General Education Elective3
DAE —Art Education Elective3

9th Semester

Ninth Semester = 12 Credit Hours

Course #Course TitleCredits
DAE 510Directed Teaching10
DAE 520Professional Seminar2

Total Credits: 138/139

Advertising Design Electives – Successfully complete designated courses within the major (not listed as “required”), subject code DAD.

General Education Electives – Successfully complete any 200-400 level (non-required) Liberal Arts course, from subjects: DAH-Art History, DAS-Academic Studies, DEN-English, DHS-History, DLE-Liberal Elective, DNS-Natural Science DSS-Social Science, DPL-Philosophy, etc), DVC-Visual Culture.

Open Electives – Successfully complete any (3.0 credit) 100-400 level (non-required) course from an Undergraduate subject (Studio or Lecture).

This plan is provided for use as a guide only and is based on full-time status with successful completion of credits outlined per semester. Degree Timelines and requirements may vary based on actual program, credits completed per semester and/or catalog year. Students are responsible for confirming completion of all requirements before graduating (use program/student resources to support degree progression). Minimum Cumulative GPA of 2.0 required.

Advertising Design Faculty

Susan LaPorte
MFA, California Institute of the Arts BFA, University of Illinois at Chicago

Philip McAvoy
BA, Michigan State University

Art Education Faculty

Lee, Jhih-Yin
Ph.D. University of Georgia M.Ed. University of Houston

Amy Ruopp
Ph.D., EDS, University of Missouri
MAT, BFA, Maryland Institute College of Art

DAD-122 MOTION TECHNIQUES

This course introduces Advertising students to,the basics of software used to create time-based,media, websites and mobile apps. It explores the,creative team’s role in creating communications,that engage targeted and diverse consumer groups,through digital media. Students create,microsites, animations, and develop a case study.

Credits: 3

Prerequisites: DAD 110

DAD-460 THESIS STUDIO

This course integrates all that the student has,learned and focuses on creating a unique,capstone/thesis project that focuses on engaging,,motivates and influences diverse audiences and,consumers in a positive and emotional way. The,project is a personal statement based on,introspection, community, purpose, and passion.

Credits: 3

Prerequisites: DAD 421, DAD 434

DAS-485 SPECIAL PROJECT 300/400

The Special Project class is offered on an,occasional basis, with course content specific to,the area being explored.,

FALL 2023

,

,SETTING UP SHOP,
,This course is designed as a special project for,students interested in designing, creating, and,maintaining a store where students and alumni can,sell their art. Students will develop and,implement a business plan using market trends and,project management principles. Students in this,course will create a contact network to contribute,to the long-term success of the student/alumni,shop.

Credits: 3

Prerequisites: DAS 213

DFA-345 ADVANCED PAINTING (CONTEMPORARY ISSUES)

This course addresses advanced painting problems,,covering representational and nonrepresentational,issues. Students have the opportunity to explore,a broad range of materials and techniques and,instruction is geared toward individual artistic,concerns. Students in Advance Painting are,exposed to issues and concerns relating to,painting from a global perspective, inclusive of,Western and non Western contemporary artists.

Credits: 3

Prerequisites: DAH 218, DFA 251

DMA-202 ANIMATION III

In this course students study similarities and,differences between acting for animators and real,world acting, applying concepts to multiple,character interaction with sets and props,,exploring comedic timing, and conveying emotions,while emphasizing diverse character makeup in,order generate mass audience appeal.Students build,on knowledge from Animation I and II to refine,their skills working on techniques specifically,related in their area of concentration, lip sync,and film and character animation production,through the creation of a completed animation,short.

Credits: 3

Prerequisites: DMA 201

DMA-256 LIGHTING & RENDERING

This course builds on DMA 217, Introduction to 3D,,with more advanced projects in 3D lighting,,texturing, and compositing. Students explore the,use of various techniques for using lights,,rendering images, and preparing them in a final,composite.

Credits: 3

Prerequisites: DMA 217

DMA-431 SENIOR CONCEPT STUDIO 2

This course follows the same outcomes as Senior,Studio for the other Entertainment Arts tracks. ,Based on their individual area of focus, each,student will research, conceive and develop an,in-depth final project, to be completed at a,professional level of finish, by the end of the,year. Concept Studio 2 will serve students in,generating a competitive portfolio as part of,thesis completion. It will also continue,important lectures about navigating the,entertainment industry in areas such as,networking, negotiating deals and deep,understanding of the industry’s environment and,politics. These elements including final,portfolio, resume, cover letter and website,combine to encompass Senior Thesis completion.

Credits: 3

Prerequisites: DMA-430

FLM-226 SOUND DESIGN II

This course reinforces and builds upon the,fundamentals of Sound Design I, introducing new,tools and concepts, with consideration for more,figurative, rather than literal, expressions.,Students master the sound recording booth and mix,rooms.

Credits: 3

Prerequisites: FLM 225 or DMA 312

FLM-490 INDEPENDENT STUDY

Independent Study is available to students who are,at Junior or Senior level standing with a,cumulative grade point average of 3.00 or above.,The student may receive approval to work in an,area or on a project that is not otherwise offered,or addressed in the regular curriculum. An,Independent Study should include opportunities for,individual student voice and provide a space for,diverse perspectives. Students may receive credit,toward graduation for no more than 6 credit hours.,The student must submit to the chairperson of the,department in which they wish to study, an,Independent Study Proposal of 150 words (no less),of the student’s plan for study and her/his reason,for choosing to study independently. Once the,department chairperson provides approval and the,instructor for the Independent Study is,determined, the faculty member must write an,Independent Study Syllabus with education goals,,learning outcomes, meeting dates, course,expectations, timelines, and due dates. Art,Education candidates must pass DAE 490 with a,grade of ‘C’ (2.00) or higher to qualify for,certification.

Credits: 3

Prerequisites: