Category: Undergraduate Course Catalog

Advertising Design/Art Education

Bachelor of Fine Arts Degree Requirements

First Year

First Semester = 16 Credit Hours

Course #Course TitleCredits
SLP 007CCS First Year Experience1
DFN 119Digital Techniques3
DFN 1372D & 3D Integrated Design Studio3
DFN 139Color & Light Studies3
DGD 151Typography I3
DVC 100Introduction to Material Culture3

Second Semester = 18 Credit Hours

Course #Course TitleCredits
DFN 1384D Design Studio3
DFN 142Performative Spaces3
DGD 124Motion Essentials3
DGD 152Typography II3
DEN 101Composition I3
DAE 200Educ. Foundations: History & Phil of Education3

Second Year

Third Semester = 18 Credit Hours

Course #Course TitleCredits
DAD 235Concepts and Campaigns3
DGD 211Intro Communication Design I3
DAD 283Marketing & Media3
DAH 261History of Advertising
DEN 102Composition II3
DAE 250Human Development Creative & Visual Learning3

Fourth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 287Media & Experience3
DAD 266App Happy3
DGD 224Motion Narratives3
DAH 200
Western Art History/Visual Culture3*
DAH 201Visual Narration: Africa3*
DAH 202Visual Narration: Asia3*
DAH 261History of Advertising3
DAS 213Business Practices3
*Choose one of the indicated courses.

Third Year

Fifth Semester = 15 Credit Hours

Course #Course TitleCredits
DGD 317Prof Studio Practice I3
DAD 321Commercial Techniques & Production3
DAD 365
Digital Narrative3
DAD —Advertising Design Elective3
DAE 315Elementary Art Teaching: Meth,Math & Literacy3

Sixth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 322Integrated Campaigns3
DAD 366
Experiential Media3
DAD —Advertising Design Elective3
DAE 405Secondary Art Teaching: Meth, Math & Literacy3
DNS 230Math Skills3

Fourth Year

Seventh Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 421Portfolio Lab I3
DAD 434Content Creation3
DAH 200-400Art History Elective (or)
3*
DVC 200-400Visual Culture Elective3*
D 100-400Open Elective3
DAE 407Reading & Lang Art Methods3
*Choose one of the listed courses in this row.

Eighth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 422Portfolio Lab II3
DAD 460Thesis Studio3
DAD —Advertising Design Elective3
D 200-400General Education Elective3
DAE —Art Education Elective3

9th Semester

Ninth Semester = 12 Credit Hours

Course #Course TitleCredits
DAE 510Directed Teaching10
DAE 520Professional Seminar2

Total Credits: 138/139

Advertising Design Electives – Successfully complete designated courses within the major (not listed as “required”), subject code DAD.

General Education Electives – Successfully complete any 200-400 level (non-required) Liberal Arts course, from subjects: DAH-Art History, DAS-Academic Studies, DEN-English, DHS-History, DLE-Liberal Elective, DNS-Natural Science DSS-Social Science, DPL-Philosophy, etc), DVC-Visual Culture.

Open Electives – Successfully complete any (3.0 credit) 100-400 level (non-required) course from an Undergraduate subject (Studio or Lecture).

This plan is provided for use as a guide only and is based on full-time status with successful completion of credits outlined per semester. Degree Timelines and requirements may vary based on actual program, credits completed per semester and/or catalog year. Students are responsible for confirming completion of all requirements before graduating (use program/student resources to support degree progression). Minimum Cumulative GPA of 2.0 required.

Advertising Design Faculty

Susan LaPorte
MFA, California Institute of the Arts BFA, University of Illinois at Chicago

Philip McAvoy
BA, Michigan State University

Art Education Faculty

Lee, Jhih-Yin
Ph.D. University of Georgia M.Ed. University of Houston

Amy Ruopp
Ph.D., EDS, University of Missouri
MAT, BFA, Maryland Institute College of Art

DAD-283 MARKETING AND MEDIA

Marketing provides the foundation for all,advertising and design communications. Students,study brands, positioning, target analysis,,research techniques, strategy development and,media placement. They practice writing and,analyzing creative strategy briefs for targeted,and diverse consumers and audiences for a broad,range of products, brands and social causes.,Through practical assignments, students are taught,the business side of successful communication.

Credits: 3

Prerequisites: DAD 120, DAD 122

DAD-505 AICAD EXCHANGE

Through the College’s affiliation with the,Association of Independent Colleges of Art and,Design (AICAD), junior or first-semester senior,students in good academic standing have the,opportunity to spend a semester (fall or winter),or full year of study at another member,institution in the United States or abroad.,Application information is available in the,Academic Advising and Registration Office.

Credits: 12

Prerequisites: DAD 235, DAD 265, DAD 283

DCR-350 CRAFT JUNIOR STUDIO I

Students will be introduced to self-directed,research and production. Through studio, research,,and presentation assignments, students will,explore their personal artistic and expressive,interests. Critical readings, discussion, visiting,artists and critique will take place in class.,Documentation will be introduced. Students will,consider how group and individual identity inform,content, form, and context of artwork.

Credits: 3

Prerequisites: DAH 200, DAH 201 (OR DAH 202), DAH 218, DEN 239, DVC 200

DFA-490 INDEPENDENT STUDY

Independent Study is available to students who are,at Junior or Senior level standing with a,cumulative grade point average of 3.00 or above.,The student may receive approval to work in an,area or on a project that is not otherwise offered,or addressed in the regular curriculum. An,Independent Study should include opportunities for,individual student voice and provide a space for,diverse perspectives. Students may receive credit,toward graduation for no more than 6 credit hours.,The student must submit to the chairperson of the,department in which they wish to study, an,Independent Study Proposal of 150 words (no less),of the student’s plan for study and her/his reason,for choosing to study independently. Once the,department chairperson provides approval and the,instructor for the Independent Study is,determined, the faculty member must write an,Independent Study Syllabus with education goals,,learning outcomes, meeting dates, course,expectations, timelines, and due dates. Art,Education candidates must pass DAE 490 with a,grade of ‘C’ (2.00) or higher to qualify for,certification.

Credits: 3

Prerequisites:

DMA-228 STOP MOTION I

This class focuses on object, clay and puppet,animation. Topics covered include staging,,choreography, direction, acting, stage design and,cinematic language. Students explore the,characteristics of physical space and how movement,can be used to suggest weight and gravity.,Students also investigate light and shadow in,scenes and learn how to create convincing stop,motion characters, analyzing personality and,attributes from diverse backgrounds, through,design, observation, materials and single-frame,animation.

Credits: 3

Prerequisites: DMA 243 ANIMATION NUTS & BOLTS

DMA-285 SPECIAL PROJECT 100/200

The Special Project class is offered on an,occasional basis, with course content specific to,the to the area being explored

,
,

,WINTER 2024,
,INTRODUCTION TO HARMONY,
,Students will be introduced to Toon Boom Harmony,basics with exercises that can be applied to,the individual’s portfolio. This will be an,excellent opportunity for the student to,understand the hybrid,elements of hand-drawn and puppet animation and,get more comfortable with industry-standard,software. In addition, the student will continue,expanding their knowledge of the principles of,animation,and improve their overall polish.

Credits: 3

Prerequisites: Take DMA-101 and DMA-120

FLM-285 SPECIAL PROJECT 100/200

The Special Project class is offered on an,occasional basis, with course content specific to,the area(s) being explored.,
,FALL 2023,,
,

,SCORING FOR FILM,
,The practice of scoring for film is as old as film,itself. This course will concern itself with the,creation of original music to accompany the visual,medium. Students will learn the basics of music,terminology and composition and learn to record,and mix music with dialog and sound effects in the,creation of sound effects in the creation of,soundtracks for media production.

Credits: 3

Prerequisites: