Category: Undergraduate Course Catalog

Advertising Design/Art Education

Bachelor of Fine Arts Degree Requirements

First Year

First Semester = 16 Credit Hours

Course #Course TitleCredits
SLP 007CCS First Year Experience1
DFN 119Digital Techniques3
DFN 1372D & 3D Integrated Design Studio3
DFN 139Color & Light Studies3
DGD 151Typography I3
DVC 100Introduction to Material Culture3

Second Semester = 18 Credit Hours

Course #Course TitleCredits
DFN 1384D Design Studio3
DFN 142Performative Spaces3
DGD 124Motion Essentials3
DGD 152Typography II3
DEN 101Composition I3
DAE 200Educ. Foundations: History & Phil of Education3

Second Year

Third Semester = 18 Credit Hours

Course #Course TitleCredits
DAD 235Concepts and Campaigns3
DGD 211Intro Communication Design I3
DAD 283Marketing & Media3
DAH 261History of Advertising
DEN 102Composition II3
DAE 250Human Development Creative & Visual Learning3

Fourth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 287Media & Experience3
DAD 266App Happy3
DGD 224Motion Narratives3
DAH 200
Western Art History/Visual Culture3*
DAH 201Visual Narration: Africa3*
DAH 202Visual Narration: Asia3*
DAH 261History of Advertising3
DAS 213Business Practices3
*Choose one of the indicated courses.

Third Year

Fifth Semester = 15 Credit Hours

Course #Course TitleCredits
DGD 317Prof Studio Practice I3
DAD 321Commercial Techniques & Production3
DAD 365
Digital Narrative3
DAD —Advertising Design Elective3
DAE 315Elementary Art Teaching: Meth,Math & Literacy3

Sixth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 322Integrated Campaigns3
DAD 366
Experiential Media3
DAD —Advertising Design Elective3
DAE 405Secondary Art Teaching: Meth, Math & Literacy3
DNS 230Math Skills3

Fourth Year

Seventh Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 421Portfolio Lab I3
DAD 434Content Creation3
DAH 200-400Art History Elective (or)
3*
DVC 200-400Visual Culture Elective3*
D 100-400Open Elective3
DAE 407Reading & Lang Art Methods3
*Choose one of the listed courses in this row.

Eighth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 422Portfolio Lab II3
DAD 460Thesis Studio3
DAD —Advertising Design Elective3
D 200-400General Education Elective3
DAE —Art Education Elective3

9th Semester

Ninth Semester = 12 Credit Hours

Course #Course TitleCredits
DAE 510Directed Teaching10
DAE 520Professional Seminar2

Total Credits: 138/139

Advertising Design Electives – Successfully complete designated courses within the major (not listed as “required”), subject code DAD.

General Education Electives – Successfully complete any 200-400 level (non-required) Liberal Arts course, from subjects: DAH-Art History, DAS-Academic Studies, DEN-English, DHS-History, DLE-Liberal Elective, DNS-Natural Science DSS-Social Science, DPL-Philosophy, etc), DVC-Visual Culture.

Open Electives – Successfully complete any (3.0 credit) 100-400 level (non-required) course from an Undergraduate subject (Studio or Lecture).

This plan is provided for use as a guide only and is based on full-time status with successful completion of credits outlined per semester. Degree Timelines and requirements may vary based on actual program, credits completed per semester and/or catalog year. Students are responsible for confirming completion of all requirements before graduating (use program/student resources to support degree progression). Minimum Cumulative GPA of 2.0 required.

Advertising Design Faculty

Susan LaPorte
MFA, California Institute of the Arts BFA, University of Illinois at Chicago

Philip McAvoy
BA, Michigan State University

Art Education Faculty

Lee, Jhih-Yin
Ph.D. University of Georgia M.Ed. University of Houston

Amy Ruopp
Ph.D., EDS, University of Missouri
MAT, BFA, Maryland Institute College of Art

DAD-366 EXPERIENTIAL MEDIA

This course will expose students to emerging,technologies across all industries. Students,research and explore emerging technologies, and,develop strategies for implementation into,immersive user experiences focused on the,conceptualization and inclusive design for,targeted and diverse consumers and audiences.,Futurist platform projects ask students to,envision interactive media many years out.,Students also explore the integration and function,of interactive media in full-spectrum,communications from concept and pitch deck to,budget and scope of each project, and presentation,techniques for interactive concepts. It,contributes to an advanced undergraduate’s digital,media portfolio.

Credits: 3

Prerequisites: DAD 321, DAD 365

DAS-303 PROFESSIONAL PRACTICE FOR ARTISTS

This course addresses the skills and knowledge,needed to succeed as a contemporary artist while,sustaining a professional studio practice. Topics,include creating and organizing your professional,profile, documentation and marketing, pplications,for field related opportunities, and basic small,business skills. Students will learn how to,develop a resource data base, create valuable,professional networks, and consider marketing,and exhibiting from a broad range of commercial,and alternative contexts. ,Guest lecturers, and visiting-artist presentations,connect course information with real-world,experience.

Credits: 3

Prerequisites: DEN-102

DMA-106 DESIGN PROCESS 2

In this course students will continue building,their knowledge of space and form as it relates,to story. Essential to the Concept Designer,,they will apply these tools through,interpretation of shape and gesture to achieve,design execution for Character, Hardware and,Environments. These elements will be combined,for a final KeyFrame story composition.

Credits: 3

Prerequisites: DMA 105

DMA-243 ANIMATION NUTS AND BOLTS

Animation Nuts and Bolts introduces essential,technologies and animation camera and lighting,techniques for capturing digital images of,physical/analog art elements for creative use in,frame-by-frame traditional, stop-motion, and,experimental animation. Storytelling and editing,techniques developed in Creative Visualization,(DMA-120) are reinforced within the animation,assignments and via animatic exercises and an edit,of a demo reel of work from the class.

Credits: 3

Prerequisites:

DMA-420 SENIOR PRODUCTION STUDIO II

This is the second of two senior-level studio,courses. The purpose of this course is to allow,students to continue to undertake a major,independently initiated project that forms a major,part of their graduation portfolio, or reel. Since,students from all tracks in the curriculum are,required to take this class, there are,opportunities for students to form teams that,include many different skills and tackle,ambitious, forward-looking projects in a,professional manner.

Credits: 3

Prerequisites: DMA 410

FLM-106 INTRO TO FILMMAKING

This course focuses on the fundamentals of visual,storytelling by engaging students in a series of,individual and collaborative exercises designed to,develop an understanding of the camera, lenses,,and lights, non-linear editing techniques, and a,basic understanding of sound in relation to image.,Students make three short films exploring fiction,,non-fiction and experimental forms. Selected film,and video works are analyzed throughout the,semester with the aim of a critical awareness of,theory and practice.

Credits: 3

Prerequisites: FLM 103

FLM-403 FILM THESIS I

This course affords students the time and space to,undertake major independently initiated film,projects, series, and/or other moving image works.,Students may propose narrative, documentary and/or,experimental projects with the goal of producing,them over the course of two semesters alongside,their peers, capitalizing on their pooled skill,sets and goals.

Credits: 3

Prerequisites: FLM 364 OR DMA 333

DAD-421 PORTFOLIO LAB I

Seniors create personal branding, resumes,,portfolios, web sites, LinkedIn profiles, reels,and self-promotion pieces. They prepare for job,interviews, identify and contact potential,employers and learn important interviewing skills,from agency professionals and recruiters. Agency,structure, hierarchy, business practices and,expectations are examined. Graduate portfolios,are reviewed and analyzed for further development,and refinement in the final semester.

Credits: 3

Prerequisites: DAD 322, DAD 366 – ADVERTISING,DAD 322, DAD 360 – COPYWRITING