Category: Undergraduate Course Catalog

Advertising Design/Art Education

Bachelor of Fine Arts Degree Requirements

First Year

First Semester = 16 Credit Hours

Course #Course TitleCredits
SLP 007CCS First Year Experience1
DFN 119Digital Techniques3
DFN 1372D & 3D Integrated Design Studio3
DFN 139Color & Light Studies3
DGD 151Typography I3
DVC 100Introduction to Material Culture3

Second Semester = 18 Credit Hours

Course #Course TitleCredits
DFN 1384D Design Studio3
DFN 142Performative Spaces3
DGD 124Motion Essentials3
DGD 152Typography II3
DEN 101Composition I3
DAE 200Educ. Foundations: History & Phil of Education3

Second Year

Third Semester = 18 Credit Hours

Course #Course TitleCredits
DAD 235Concepts and Campaigns3
DGD 211Intro Communication Design I3
DAD 283Marketing & Media3
DAH 261History of Advertising
DEN 102Composition II3
DAE 250Human Development Creative & Visual Learning3

Fourth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 287Media & Experience3
DAD 266App Happy3
DGD 224Motion Narratives3
DAH 200
Western Art History/Visual Culture3*
DAH 201Visual Narration: Africa3*
DAH 202Visual Narration: Asia3*
DAH 261History of Advertising3
DAS 213Business Practices3
*Choose one of the indicated courses.

Third Year

Fifth Semester = 15 Credit Hours

Course #Course TitleCredits
DGD 317Prof Studio Practice I3
DAD 321Commercial Techniques & Production3
DAD 365
Digital Narrative3
DAD —Advertising Design Elective3
DAE 315Elementary Art Teaching: Meth,Math & Literacy3

Sixth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 322Integrated Campaigns3
DAD 366
Experiential Media3
DAD —Advertising Design Elective3
DAE 405Secondary Art Teaching: Meth, Math & Literacy3
DNS 230Math Skills3

Fourth Year

Seventh Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 421Portfolio Lab I3
DAD 434Content Creation3
DAH 200-400Art History Elective (or)
3*
DVC 200-400Visual Culture Elective3*
D 100-400Open Elective3
DAE 407Reading & Lang Art Methods3
*Choose one of the listed courses in this row.

Eighth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 422Portfolio Lab II3
DAD 460Thesis Studio3
DAD —Advertising Design Elective3
D 200-400General Education Elective3
DAE —Art Education Elective3

9th Semester

Ninth Semester = 12 Credit Hours

Course #Course TitleCredits
DAE 510Directed Teaching10
DAE 520Professional Seminar2

Total Credits: 138/139

Advertising Design Electives – Successfully complete designated courses within the major (not listed as “required”), subject code DAD.

General Education Electives – Successfully complete any 200-400 level (non-required) Liberal Arts course, from subjects: DAH-Art History, DAS-Academic Studies, DEN-English, DHS-History, DLE-Liberal Elective, DNS-Natural Science DSS-Social Science, DPL-Philosophy, etc), DVC-Visual Culture.

Open Electives – Successfully complete any (3.0 credit) 100-400 level (non-required) course from an Undergraduate subject (Studio or Lecture).

This plan is provided for use as a guide only and is based on full-time status with successful completion of credits outlined per semester. Degree Timelines and requirements may vary based on actual program, credits completed per semester and/or catalog year. Students are responsible for confirming completion of all requirements before graduating (use program/student resources to support degree progression). Minimum Cumulative GPA of 2.0 required.

Advertising Design Faculty

Susan LaPorte
MFA, California Institute of the Arts BFA, University of Illinois at Chicago

Philip McAvoy
BA, Michigan State University

Art Education Faculty

Lee, Jhih-Yin
Ph.D. University of Georgia M.Ed. University of Houston

Amy Ruopp
Ph.D., EDS, University of Missouri
MAT, BFA, Maryland Institute College of Art

DAD-110 ADVERTISING DESIGN AND TYPOGRAPHY

Projects explore typographic and composition,styles that create effective advertising for a,variety of media and channels. Students develop,design skills relative to specific advertising,and communication goals. Students learn the,layout process from thumbnails and refined,layouts to comprehensives produced on the,computer. Students are introduced to digital,software, file management and output, prepress,and on press production. Students design and,assemble a portfolio that is used for reviews and,as a foundation for their professional career.

Credits: 3

Prerequisites:

DAD-433 TELEVISION COMMERCIAL PRODUCTION

“Students practice television advertising process,,production and storytelling techniques to,conceptualize and create targeted commercials and,films for diverse audiences and consumers for,traditional broadcast, online, social and mobile,media content. The course includes writing,,storyboarding, shooting and editing their original,commercial concepts. Only open to students with,senior status.

Credits: 3

Prerequisites: PREREQUISITES: DAD 322, DAD 365 OR DAD 355,COREQUISITES: DAD 421

DAS-315 CREATIVE ENTREPREN: STRUCTURAL,ESSENTIALS

This course is offered for students enrolled in,the CCS Minor in Creative Entrepreneurship. It is,taught as a cohort and is followed by the final,capstone business class, DAS-316. After,successfully completing these two capstone,courses, students are prepared as entrepreneurial,thought and action leaders and have been trained,to launch their own creative industry venture.,Students are first introduced to different,organizational structures including leadership,,cultural, and behavioral options and select those,most compatible with their mission and values.,Using research, students evaluate their venture’s,competitive landscape, and then create and defend,their strategic brand platform, brand name,,product/service offerings, and core customer base.,This leads to the creation of behaviorally,motivating brand content, applied to an integrated,set of customer attraction, conversion, retention,,and sales programs. Students also learn to refine,their soft skills, including engaging, listening,,and selling. This course culminates with students’,intensive interaction with actual business owners,and creative industry experts in formal,presentations

Credits: 3

Prerequisites: DAS 313, DAS 314

DCR-505 AICAD EXCHANGE

Through the College’s affiliation with the,Association of Independent Colleges of Art and,Design (AICAD), junior or first-semester senior,students in good academic standing have the,opportunity to spend a semester (fall or winter),or full year of study at another member,institution in the United States or abroad.,Application information is available in the,Academic Advising and Registration Office.

Credits: 12

Prerequisites:

DMA-120 CREATIVE VISUALIZATION

The emphasis of this course is on imaginative,pre-production for an evolving world of moving,images. Acknowledging the rapid changes in the way,work is produced and distributed, students will be,introduced to diverse historical, theoretical, and,practical methods of visual communication as they,develop their storytelling skills through creative,writing and pre-visualization exercises for,animation, game, live action, and new media with,an emphasis on inclusion in story and unique,experiences. This is a required course for all,first year Entertainment Arts students.

Credits: 3

Prerequisites:

DMA-247 GAME ART II

This course focuses on expanding the basic,techniques and workflows that are taught in Game,Art 1. Students will take a deep dive and,strengthen their understanding of different career,paths one can pursue in game art. Examples of the,different game art paths are environment art,,character art, VFX, tech art, and material artist.,This will be completed through a series of,projects and workshops to better prepare the,students for a specific roll they would like to,pursue.

Credits: 3

Prerequisites: DMA 246

DMA-428 GAME PROFESSIONAL FUTURES

The intent of this class is to prepare the student,for entry into the next level of work within the,game industry or other relevant industry. Future,scenarios in professional studios, corporations,,exhibitions, research institutions and graduate,education are discussed, general business and,ethics are addressed and portfolios are prepared,according to the student’s personal aims and,objectives. Students will experience scenarios in,current and emerging interview practices in order,to gain confidence and experience in talking about,their work in a clear and professional manner.

Credits: 3

Prerequisites: DMA 403

FLM-475 FILM INTERNSHIP

Participation in an internship experience allows,students to use classroom-learned skills in a,related employment experience. Students must work,a minimum of 135 hours over the course of the,entire semester. To participate students must be,of junior or senior status with completion of,freshman and sophomore studios. Students must,have a minimum cumulative GPA of 2.8. Seniors may,not be eligible to participate in an internship,during their final semester. Transfer students,must have attended one semester at CCS in addition,to meeting the other eligibility criteria.

Credits: 3

Prerequisites: