Category: Undergraduate Course Catalog

Advertising Design/Art Education

Bachelor of Fine Arts Degree Requirements

First Year

First Semester = 16 Credit Hours

Course #Course TitleCredits
SLP 007CCS First Year Experience1
DFN 119Digital Techniques3
DFN 1372D & 3D Integrated Design Studio3
DFN 139Color & Light Studies3
DGD 151Typography I3
DVC 100Introduction to Material Culture3

Second Semester = 18 Credit Hours

Course #Course TitleCredits
DFN 1384D Design Studio3
DFN 142Performative Spaces3
DGD 124Motion Essentials3
DGD 152Typography II3
DEN 101Composition I3
DAE 200Educ. Foundations: History & Phil of Education3

Second Year

Third Semester = 18 Credit Hours

Course #Course TitleCredits
DAD 235Concepts and Campaigns3
DGD 211Intro Communication Design I3
DAD 283Marketing & Media3
DAH 261History of Advertising
DEN 102Composition II3
DAE 250Human Development Creative & Visual Learning3

Fourth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 287Media & Experience3
DAD 266App Happy3
DGD 224Motion Narratives3
DAH 200
Western Art History/Visual Culture3*
DAH 201Visual Narration: Africa3*
DAH 202Visual Narration: Asia3*
DAH 261History of Advertising3
DAS 213Business Practices3
*Choose one of the indicated courses.

Third Year

Fifth Semester = 15 Credit Hours

Course #Course TitleCredits
DGD 317Prof Studio Practice I3
DAD 321Commercial Techniques & Production3
DAD 365
Digital Narrative3
DAD —Advertising Design Elective3
DAE 315Elementary Art Teaching: Meth,Math & Literacy3

Sixth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 322Integrated Campaigns3
DAD 366
Experiential Media3
DAD —Advertising Design Elective3
DAE 405Secondary Art Teaching: Meth, Math & Literacy3
DNS 230Math Skills3

Fourth Year

Seventh Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 421Portfolio Lab I3
DAD 434Content Creation3
DAH 200-400Art History Elective (or)
3*
DVC 200-400Visual Culture Elective3*
D 100-400Open Elective3
DAE 407Reading & Lang Art Methods3
*Choose one of the listed courses in this row.

Eighth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 422Portfolio Lab II3
DAD 460Thesis Studio3
DAD —Advertising Design Elective3
D 200-400General Education Elective3
DAE —Art Education Elective3

9th Semester

Ninth Semester = 12 Credit Hours

Course #Course TitleCredits
DAE 510Directed Teaching10
DAE 520Professional Seminar2

Total Credits: 138/139

Advertising Design Electives – Successfully complete designated courses within the major (not listed as “required”), subject code DAD.

General Education Electives – Successfully complete any 200-400 level (non-required) Liberal Arts course, from subjects: DAH-Art History, DAS-Academic Studies, DEN-English, DHS-History, DLE-Liberal Elective, DNS-Natural Science DSS-Social Science, DPL-Philosophy, etc), DVC-Visual Culture.

Open Electives – Successfully complete any (3.0 credit) 100-400 level (non-required) course from an Undergraduate subject (Studio or Lecture).

This plan is provided for use as a guide only and is based on full-time status with successful completion of credits outlined per semester. Degree Timelines and requirements may vary based on actual program, credits completed per semester and/or catalog year. Students are responsible for confirming completion of all requirements before graduating (use program/student resources to support degree progression). Minimum Cumulative GPA of 2.0 required.

Advertising Design Faculty

Susan LaPorte
MFA, California Institute of the Arts BFA, University of Illinois at Chicago

Philip McAvoy
BA, Michigan State University

Art Education Faculty

Lee, Jhih-Yin
Ph.D. University of Georgia M.Ed. University of Houston

Amy Ruopp
Ph.D., EDS, University of Missouri
MAT, BFA, Maryland Institute College of Art

DAD-235 CONCEPTS AND CAMPAIGNS

Student creative teams are exposed to a wider,variety of media channels and use problem,solving techniques to create compelling,advertising solutions appropriate for the targeted,and diverse consumers and audiences for products,,brands or PSA movements. They are introduced to,different categories of advertising and begin,basic campaign development. Students assemble a,review portfolio that is assessed for growth,,creativity, and quality from their sophomore,studies at CCS.

Credits: 3

Prerequisites: DAD 120, DAD 122

DCR-285 SPECIAL PROJECT 100/200

The Special Project class is offered on an,occasional basis, with course content specific,to the area(s) being explored.,
,WINTER 2024,
,BIOMIMICRY WORKSHOP,
,Biomimicry Workshop, This course challenges,students to research and apply the principles of,biomimicry; to discover innovative solutions,within the design, engineering and execution of,craft based objects. Through direct observation,and documentation of nature, students recognize,and better understand the calculus at play in the,myriad of structures, mechanical systems and,patterns we’ll observe. We examine the goals and,strategies that natural forms apply in response to,external forces in the quest to survive and,thrive. Research assignments, and hands-on studio,projects allow a clearer understanding and,appreciation of the scientific concepts and,fundamental biological principles evident,throughout the natural world. Students are,challenged to emulate, experiment, and innovate,through studio practice.

Credits: 3

Prerequisites:

DFA-350 ADVANCED DRAWING

This course offers students the opportunity to,investigate drawing as an independent process of,art making. Students develop a personal,vocabulary through self-directed works.,Instruction is individualized to these specific,inquiries.

Credits: 3

Prerequisites: DFA 245

DMA-211 2D DIGITAL ANIMATION I

This course introduces students to time-based,animation through basic concepts and theories of,compositing, digital workflow, sequencing,,rendering, file management and organization.,Students also communicate through motion graphic,design, compositing ‘puppeting,’ and other digital,animation practices.

Credits: 3

Prerequisites:

DMA-258 VIS COMM 4: COMPOSITING

Compositing techniques are an important tool for,the Concept Designer and this class takes the,learning outcomes from the previous courses and,combines them to deliver the skill level to,execute finished renderings in the area of,Keyframe, Environments, Character and vehicles. ,These techniques include 3D, Photoshop painting,,compositing and collage to execute images that,serve a storyline.

Credits: 3

Prerequisites: DMA 257

DMA-458 VIS COMM 8

This course is designed to support the Senior,Concept Studio 2 project. Students continue their,journey in advanced 2D and 3D techniques that,apply to their Senior Thesis. Finished,exploration in 3D articulation and methods along,with expanding painting, compositing and other 2D,techniques is the primary focus. While expanding,their technique and concepts, students will turn,focus on completing combined work to completion,for their thesis portfolio.

Credits: 3

Prerequisites: DMA-457

FLM-254 PLAYING THE SELF

Playing the Self is an interdisciplinary studio,open to all majors interested in exploring how,fiction, reality, and play are essential,components of an engaged social practice rooted,in making and becoming. The manipulation of the,viewer/voyeur, fulfillment of fantasy, projection,of desires, parasocial behavior, and related,identifiers will be examined as well as the,influence of various social constructs-gender,,race, class-on our understanding of art, artists,,and representations of the self.

Credits: 3

Prerequisites:

DAD-250 INTRODUCTION TO COPYWRITING

An introduction to the basics of writing,advertising copy for targeted and diverse,audiences and consumers for a broad range of,products, brands and social causes, this course,covers the basic anatomy of an ad, headlines,,theme lines, body copy, script formats and the,synergy between words and visuals. Students study,the history of copywriting as well as influential,copywriters in the industry and the campaigns that,made them and their work famous.

Credits: 3

Prerequisites: DAD 120, DAD 122