DMA-403 GAME TREND

This course guides students through a wide variety,of topics related to the game industry. Portfolio,development, professional presentation skills,,technical research into new and emerging,technologies and Industry 4.0 are touched on,within this course. Through student initiated,research projects or, when available,,industry partnerships and interdepartmental,collaborations, students will have an opportunity,to work in a team environment to execute projects,from design to completion.

Credits: 3

Prerequisites: DMA 340

DMA-500 GLOBAL LEARNING EXPERIENCE

(This is a faculty led study abroad course *,syllabi will differ per destination) ,,On a Global Learning Experience course, students,are brought outside the typical classroom, for a,24/7 learning experience in varying locations,outside the USA. The course will provide students,with tools for analyzing your learning process and,identifying cultural patterns, differences,,similarities and values encountered during the,journey. Students develop a sense of,cross-cultural understanding, and navigate towards,becoming a global citizen. Students develop a,heightened sense of confidence, and leadership as,they plan, and execute this excursion. In,addition students discover the role of becoming an,ambassador for their own culture. Practical issues,about studying abroad (safety, money, packing,,etc.) are delivered via pre-departure sessions,with the International Student Services Office.

Credits: 3

Prerequisites: SLP 007

FLM-289 EXPERIMENTAL FILMMAKING II

This advanced course in experimental filmmaking,will challenge students to research and create,forward-thinking film art-short films, video,sculptures, expanded cinema-that consider,emotional, intellectual, physical, and,technological experiences as both maker and,viewer.

Credits: 3

Prerequisites: FLM 288 OR DMA 345

Advertising Design

Bachelor of Fine Arts Degree Requirements

First Year

First Semester = 15-16 Credit Hours

Course #Course TitleCredits
SLP 007CCS First Year Experience1
DFN 119Digital Techniques3
DFN 1372D & 3D Integrated Design Studio3
DFN 139Color & Light Studies3
DGD 151Typography I3
DVC 100Introduction to Material Culture3

Second Semester = 15 Credit Hours

Course #Course TitleCredits
DFN 1384D Design Studio3
DFN 142Performative Spaces3
DFN 124Motion Essentials3
DGD 152Typography II3
DEN 101Composition I3

Second Year

Third Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 235Concepts and Campaigns3
DGD 211Intro Communication Design I3
DAD 283Marketing & Media3
DAH 261History of Advertising3
DEN 102Composition II3

Fourth Semester = 18 Credit Hours

Course #Course TitleCredits
DAD 287Media & Experience3
DAD 266App Happy3
DGD 224Motion Narratives3
DAH 200Western Art History/Visual Culture3*
DAH 201Visual Narration: Africa
3*
DAH 202Visual Narration: Asia3*
DHU —Humanities Course3
*Choose one of the indicated courses.

Third Year

Fifth Semester = 15 Credit Hours

Course #Course TitleCredits
DGD 317Prof Studio Practice I3
DAD 321Commercial Techniques & Production3
DAD 365Digital Narrative3
DADAdvertising Design Elective3
D— 200-400General Education Elective3

Sixth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 322Integrated Campaigns3
DAD 366Experiential Media3
DADAdvertising Design Elective3
D— 200-400General Education Elective3
D— 100-400Open Elective3

Fourth Year

Seventh Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 421Portfolio Lab I3
DAD 434Content Creation3
DNS 200-400Natural Science3
D— 200-400General Education Elective3
DAH 200-400Art History Elective3*†
DVC 200-400Visual Culture Elective3*†
*Choose one of the indicated courses.
†DAH/DVC must be taken at the 200 level or higher

Eighth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 422Portfolio Lab II3
DAD 460Thesis Studio3
DAD —Advertising Design Elective3
D— 200-400General Education Elective3
D— 100-400Open Elective3

Catalog Year 24/25

Total Credits: 120/121

*International students that require ELS-101 (4.0 cr); Total Credits = 127/128

First Year Experience=1; Foundations=18; Major=63; Gen Ed=36; Open Electives=6

Advertising Design Electives – Successfully complete designated courses within the major (not listed as “required”), subject code DAD.

General Education Electives – Successfully complete any 200-400 level (non-required) Liberal Arts course, from subjects: DAH-Art History, DAS-Academic Studies, DEN-English, DHS-History, DLE-Liberal Elective, DNS-Natural Science DSS-Social Science, DPL-Philosophy, etc), DVC-Visual Culture.

Open Electives – Successfully complete any (3.0 credit) 100-400 level (non-required) course from an Undergraduate subject (Studio or Lecture).

This plan is provided for use as a guide only and is based on full-time status with successful completion of credits outlined per semester. Degree Timelines and requirements may vary based on actual program, credits completed per semester and/or catalog year. Students are responsible for confirming completion of all requirements before graduating (use program/student resources to support degree progression). Minimum Cumulative GPA of 2.0 required.

Advertising Design Faculty

Susan LaPorte
MFA, California Institute of the Arts BFA, University of Illinois at Chicago

Philip McAvoy
BA, Michigan State University