“Students practice television advertising process,,production and storytelling techniques to,conceptualize and create targeted commercials and,films for diverse audiences and consumers for,traditional broadcast, online, social and mobile,media content. The course includes writing,,storyboarding, shooting and editing their original,commercial concepts. Only open to students with,senior status.
Credits: 3
Prerequisites: PREREQUISITES: DAD 322, DAD 365 OR DAD 355,COREQUISITES: DAD 421
This course is offered for students enrolled in,the CCS Minor in Creative Entrepreneurship. It is,taught as a cohort and is followed by the final,capstone business class, DAS-316. After,successfully completing these two capstone,courses, students are prepared as entrepreneurial,thought and action leaders and have been trained,to launch their own creative industry venture.,Students are first introduced to different,organizational structures including leadership,,cultural, and behavioral options and select those,most compatible with their mission and values.,Using research, students evaluate their venture’s,competitive landscape, and then create and defend,their strategic brand platform, brand name,,product/service offerings, and core customer base.,This leads to the creation of behaviorally,motivating brand content, applied to an integrated,set of customer attraction, conversion, retention,,and sales programs. Students also learn to refine,their soft skills, including engaging, listening,,and selling. This course culminates with students’,intensive interaction with actual business owners,and creative industry experts in formal,presentations
Credits: 3
Prerequisites: DAS 313, DAS 314
Through the College’s affiliation with the,Association of Independent Colleges of Art and,Design (AICAD), junior or first-semester senior,students in good academic standing have the,opportunity to spend a semester (fall or winter),or full year of study at another member,institution in the United States or abroad.,Application information is available in the,Academic Advising and Registration Office.
Credits: 12
Prerequisites:
The emphasis of this course is on imaginative,pre-production for an evolving world of moving,images. Acknowledging the rapid changes in the way,work is produced and distributed, students will be,introduced to diverse historical, theoretical, and,practical methods of visual communication as they,develop their storytelling skills through creative,writing and pre-visualization exercises for,animation, game, live action, and new media with,an emphasis on inclusion in story and unique,experiences. This is a required course for all,first year Entertainment Arts students.
Credits: 3
Prerequisites:
This intermediary course will guide students,through focused explorations of game design,principles and technologies through a variety of,hands on projects. The course encourages,experimentation of technique within the medium.,Concept, story, design, technical skill and,originality are emphasized. The technical skills,gained within each project will be applied toward,the effective communication of unique stories and,concepts through the development of working 2D and,3D games. Unity and Unreal Game Engines as well as,pertinent game design software will be explored.
Credits: 3
Prerequisites: DMA 245
This course follows the same outcomes as Senior,Studio for the other Entertainment Arts tracks. ,Based on their individual area of focus, each,student will research, conceive and develop an,in-depth final project, to be completed at a,professional level of finish, by the end of the,year. Concept Studio not only will serve students,in generating a competitive portfolio but it will,also provide important lectures about navigating,the entertainment industry in areas such as,networking, negotiating deals and deep,understanding of the industry’s environment and,politics.
Credits: 3
Prerequisites: DMA-358
This course introduces students to the conceptual,and technical challenges of sound as they develop,a more complex understanding of the important role,it plays in the cinematic experience. Techniques,of recording, generating, editing, synchronizing,,and manipulating sound are covered in depth as,well as the conceptual issues of sound design,,including noise, voice, and music. The goal is to,create a keen awareness of the evocative,informational and temporal possibilities that,sound offers in connection to the student’s visual,work in other courses.
Credits: 3
Prerequisites:
The Special Project class is offered on an,occasional basis, with course content specific to,Photo majors.,
,WINTER 2024,
,INTRODUCTION TO VIRTUAL PRODUCTION ,
,In this course, students will research and,implement virtual production techniques at an,introductory level. The class will explore,,research, and test the process of merging,realistic film techniques with 3D virtual,backgrounds in service of compelling storytelling.,The processes of syncing real and virtual cameras,for real-time composition, executing real-time,compositing and projection compositing, and,simulating and matching lighting and effects,between the real and virtual worlds will be,explored.
Credits: 3
Prerequisites:
This course introduces the student to,advertising, the creative process and the roles,of the art director/copywriter creative team in,the creation of an advertising message. Students,practice brainstorming techniques, dissecting a,strategy brief, idea generation, concept,sketching and presentation skills. They examine,multiple approaches to advertising and begin,their understanding of solving a marketing,problem for a unique and/or diverse target of,consumers from strategy to idea to image, headline,and copy.
Credits: 3
Prerequisites: DAD 110
Content creation is the future of digital media,and video. Students create long format commercial,content with extended narratives that focus on,branded storytelling that engages, motivates and,influences diverse audiences and consumers in a,positive and emotional way beyond the traditional,thirty second broadcast format. Students gain more,experience in writing, concepting and pitching,,storyboarding, producing and editing their,commercial concepts.
Credits: 3
Prerequisites: