DAD-365 DIGITAL NARRATIVE

Building from the concepts learned in DAD-235:,Concepts and Campaigns and DAD-266: App Happy,,student creative teams study and utilize emerging,digital media to engage consumers by constructing,a complete and fully immersive digital advertising,campaign. Emphasis is placed on the continuous,improvement of conceptual, leadership,,collaborative and management skills needed by the,creative team in addition to creating a,professional digital campaign for their portfolio.

Credits: 3

Prerequisites: DAD 221, DAD 235, DAD 266

DAS-303 PROFESSIONAL PRACTICE FOR ARTISTS

This course addresses the skills and knowledge,needed to succeed as a contemporary artist while,sustaining a professional studio practice. Topics,include creating and organizing your professional,profile, documentation and marketing, pplications,for field related opportunities, and basic small,business skills. Students will learn how to,develop a resource data base, create valuable,professional networks, and consider marketing,and exhibiting from a broad range of commercial,and alternative contexts. ,Guest lecturers, and visiting-artist presentations,connect course information with real-world,experience.

Credits: 3

Prerequisites: DEN-102

DMA-106 DESIGN PROCESS 2

In this course students will continue building,their knowledge of space and form as it relates,to story. Essential to the Concept Designer,,they will apply these tools through,interpretation of shape and gesture to achieve,design execution for Character, Hardware and,Environments. These elements will be combined,for a final KeyFrame story composition.

Credits: 3

Prerequisites: DMA 105

DMA-243 ANIMATION NUTS AND BOLTS

Animation Nuts and Bolts introduces essential,technologies and animation camera and lighting,techniques for capturing digital images of,physical/analog art elements for creative use in,frame-by-frame traditional, stop-motion, and,experimental animation. Storytelling and editing,techniques developed in Creative Visualization,(DMA-120) are reinforced within the animation,assignments and via animatic exercises and an edit,of a demo reel of work from the class.

Credits: 3

Prerequisites:

DMA-420 SENIOR PRODUCTION STUDIO II

This is the second of two senior-level studio,courses. The purpose of this course is to allow,students to continue to undertake a major,independently initiated project that forms a major,part of their graduation portfolio, or reel. Since,students from all tracks in the curriculum are,required to take this class, there are,opportunities for students to form teams that,include many different skills and tackle,ambitious, forward-looking projects in a,professional manner.

Credits: 3

Prerequisites: DMA 410

FLM-106 INTRO TO FILMMAKING

This course focuses on the fundamentals of visual,storytelling by engaging students in a series of,individual and collaborative exercises designed to,develop an understanding of the camera, lenses,,and lights, non-linear editing techniques, and a,basic understanding of sound in relation to image.,Students make three short films exploring fiction,,non-fiction and experimental forms. Selected film,and video works are analyzed throughout the,semester with the aim of a critical awareness of,theory and practice.

Credits: 3

Prerequisites: FLM 103

FLM-403 FILM THESIS I

This course affords students the time and space to,undertake major independently initiated film,projects, series, and/or other moving image works.,Students may propose narrative, documentary and/or,experimental projects with the goal of producing,them over the course of two semesters alongside,their peers, capitalizing on their pooled skill,sets and goals.

Credits: 3

Prerequisites: FLM 364 OR DMA 333

DAD-366 EXPERIENTIAL MEDIA

This course will expose students to emerging,technologies across all industries. Students,research and explore emerging technologies, and,develop strategies for implementation into,immersive user experiences focused on the,conceptualization and inclusive design for,targeted and diverse consumers and audiences.,Futurist platform projects ask students to,envision interactive media many years out.,Students also explore the integration and function,of interactive media in full-spectrum,communications from concept and pitch deck to,budget and scope of each project, and presentation,techniques for interactive concepts. It,contributes to an advanced undergraduate’s digital,media portfolio.

Credits: 3

Prerequisites: DAD 321, DAD 365

DAS-313 CREATIVE ENTREPREN: BRANDING ESSENTIALS

This course is offered to students who wish to,understand branding, marketing, creative and,integrated marketing communications, and how they,work in industry. The course consists of small,student teams, whose interactions and work efforts,mirror those in an industry marketing firm or,agency. Teams create a new product or service for,their brand, and work to get it ready for a final,presentation to a small group of industry subject,matter experts and practitioners. Over the weeks,,teams conduct secondary research, define a target,audience, develop a strategic brand platform,,brand name and visual ID system, create messaging,content, digital, experiential co-marketing, and,guerilla marketing plans. These are followed by,customer relationship management and customer,loyalty programs, along with personal and team,skill advancement. Teams make weekly presentations,to the instructor, which create an ongoing,feedback loop to enhance team and personal,improvement. This course may count towards liberal,arts or general elective credit.

Credits: 3

Prerequisites: DAS 213 OR DAS 303