In this course, students explore the role of color,and materials in defining a brand narrative,through Color Materials and Finish (CMF) design. ,Using research, students discuss how organizations,have strategically used design, color, and,materials to advance and elevate their brands. ,Making emotional connections is at the center of,many brand strategies for resonating with their,customers and audiences, and students are,introduced to the visceral and experiential,qualities of materials and color.
Credits: 3
Prerequisites: CMD 601