Program Learning Outcomes – Advertising Design

Upon graduation, students in the BFA Advertising Design and BFA Copywriting programs will be able to:

  1. Conduct research and synthesize critical thinking to develop strategies for solving marketing problems and creating transformative ideas.
  2. Combine the disciplines of art direction, copywriting and digital design in creating integrated campaigns using appropriate media choices to reach the intended audience.
  3. Demonstrate proficiency in designing interactive user engagement and “cross-platform” experiences that apply alternative and emerging digital media, technology, tools, and devices.
  4. Collaborate in creative teams and lead effectively; articulate strategy and ideas, critique others and defend their work in an agency/studio environment.
  5. Create professional level portfolios, websites, oral presentations, video case-studies and digital prototypes.
  6. Support professional practice, community service, and diversity of cultures through internships, industry groups, experiential learning, international studies, sponsored projects, and volunteering.