Upon graduation, students in the BFA Advertising Design and BFA Copywriting programs will be able to:
- Conduct research and synthesize critical thinking to develop strategies for solving marketing problems and creating transformative ideas.
- Combine the disciplines of art direction, copywriting and digital design in creating integrated campaigns using appropriate media choices to reach the intended audience.
- Demonstrate proficiency in designing interactive user engagement and “cross-platform” experiences that apply alternative and emerging digital media, technology, tools, and devices.
- Collaborate in creative teams and lead effectively; articulate strategy and ideas, critique others and defend their work in an agency/studio environment.
- Create professional level portfolios, websites, oral presentations, video case-studies and digital prototypes.
- Support professional practice, community service, and diversity of cultures through internships, industry groups, experiential learning, international studies, sponsored projects, and volunteering.