{"id":12,"date":"2020-02-06T21:12:56","date_gmt":"2020-02-06T21:12:56","guid":{"rendered":"https:\/\/campus.collegeforcreativestudies.edu\/style-guide\/?page_id=12"},"modified":"2020-02-11T17:48:39","modified_gmt":"2020-02-11T17:48:39","slug":"logo-basics","status":"publish","type":"page","link":"https:\/\/campus.collegeforcreativestudies.edu\/style-guide\/logo-basics\/","title":{"rendered":"Logo Basics"},"content":{"rendered":"\n

College for Creative Studies Logos<\/strong><\/h2>\n\n\n\n

The logo should be used in its entirety with no alterations or additional elements added to it.<\/p>\n\n\n\n

\n\n\n\n

01<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Full logo \u2013 yellow bars above\/below \u201cCreative\u201d<\/strong>
This version is used for outside audiences who wish to use our logo where the full name adds
additional information. It is also used when the communications would benefit from a more
formal approach.<\/p>\n\n\n\n

02<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Full logo \u2013 dotted lines above\/below \u201cCreative\u201d<\/strong>
This version is used as the primary CCS logo for recruitment and communication materials.
Is easily recognized at a variety of sizes for both print and digital communications.<\/p>\n\n\n\n

03<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Abbreviated\/short logo<\/strong>
The short CCS logo can be used after the full name of the College is spelled out in materials
or in instances where the format requires a short logo.<\/p>\n\n\n\n<\/a>\n\n\n\n

Clear Space<\/strong><\/h2>\n\n\n\n

Allow the logo room to breathe and maintain an appropriate amount of clear space around the logo.<\/p>\n\n\n\n

\n\n\n\n

01<\/strong><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

02<\/strong><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

03<\/strong><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

\u201cX\u201d is used as a measuring tool to help maintain clearance.<\/strong>
In this instance, \u201cX\u201d = the distance between the top and bottom yellow bars and dotted lines<\/p>\n\n\n\n<\/a>\n\n\n\n

Usage<\/strong><\/h2>\n\n\n\n

Through consistent use, we can create a distinctive visual identity that is easily recognized.<\/p>\n\n\n\n

\n\n\n\n

DO use the logo this way: <\/strong><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n<\/a>\n\n\n\n

Logo Variations<\/strong><\/h2>\n\n\n\n

Additional variations of the College\u2019s logo can be used for specific recruitment, social and promotional applications.
Variations must be approved for use by the Office of Marketing and Communications.<\/strong><\/p>\n\n\n\n

\n\n\n\n
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\"\"<\/figure><\/div>\n\n\n\n
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\"\"<\/figure><\/div>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n<\/a>\n\n\n\n

Department Identification (internal use only)<\/strong><\/h2>\n\n\n\n

Using the dotted line version of the logo, this variation incorporates specific departments when referencing the College.<\/p>\n\n\n\n

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College for Creative Studies Logos The logo should be used in its entirety with no alterations or additional elements added to it. 01 Full logo \u2013 yellow bars above\/below \u201cCreative\u201d This version is used for outside audiences who wish to use our logo where the full name adds additional information. It is also used when … Continue reading “Logo Basics”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"class_list":["post-12","page","type-page","status-publish","hentry"],"coauthors":[],"author_meta":{"author_link":"https:\/\/campus.collegeforcreativestudies.edu\/style-guide\/author\/sevans\/","display_name":"Sean Evans"},"relative_dates":{"created":"Posted 6 years ago","modified":"Updated 6 years ago"},"absolute_dates":{"created":"Posted on February 6, 2020","modified":"Updated on February 11, 2020"},"absolute_dates_time":{"created":"Posted on February 6, 2020 9:12 pm","modified":"Updated on February 11, 2020 5:48 pm"},"featured_img_caption":"","featured_img":false,"series_order":"","_links":{"self":[{"href":"https:\/\/campus.collegeforcreativestudies.edu\/style-guide\/wp-json\/wp\/v2\/pages\/12","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/campus.collegeforcreativestudies.edu\/style-guide\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/campus.collegeforcreativestudies.edu\/style-guide\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/campus.collegeforcreativestudies.edu\/style-guide\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/campus.collegeforcreativestudies.edu\/style-guide\/wp-json\/wp\/v2\/comments?post=12"}],"version-history":[{"count":23,"href":"https:\/\/campus.collegeforcreativestudies.edu\/style-guide\/wp-json\/wp\/v2\/pages\/12\/revisions"}],"predecessor-version":[{"id":142,"href":"https:\/\/campus.collegeforcreativestudies.edu\/style-guide\/wp-json\/wp\/v2\/pages\/12\/revisions\/142"}],"wp:attachment":[{"href":"https:\/\/campus.collegeforcreativestudies.edu\/style-guide\/wp-json\/wp\/v2\/media?parent=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}