In this brand campaign course, students discover,the systemic nature of contemporary brand,visual\/verbal messaging, and the diverse media,landscape used to inform or persuade target,demographics. Students learn to differentiate,between local and national campaign strategies to,understand the best practices in campaign,development. The course emphasizes the crucial,role of design in defining strategy and managing,language (visual and verbal) to communicate a,brand’s ethos. Projects encourage collaboration,which is essential for future professional,endeavors. This course evolves methods to include,qualitative and quantitative research, audience,definition, iterative visualization, and,presentation skills. Prior knowledge of design,visual languages, historical context,,organizational systems, and human-centered,concepts will be crucial for success in this,course.<\/p>
Credits: 3<\/p>
Prerequisites: CDS-212<\/p>","protected":false},"excerpt":{"rendered":"
In this brand campaign course, students discover,the systemic nature of contemporary brand,visual\/verbal messaging, and the diverse media,landscape used to inform or persuade target,demographics. Students learn to differentiate,between local and national campaign strategies to,understand the best practices in campaign,development. The course emphasizes the crucial,role of design in defining strategy and managing,language (visual and verbal) to communicate […]<\/p>\n","protected":false},"author":949,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[242],"tags":[320],"class_list":["post-825","post","type-post","status-publish","format-standard","hentry","category-communication-design-and-strategy-courses","tag-cds-major-course"],"author_meta":{"display_name":"Tanecia Nunlee","author_link":"https:\/\/campus.collegeforcreativestudies.edu\/catalog2627\/author\/tnunlee\/"},"featured_img":null,"coauthors":[],"tax_additional":{"categories":{"linked":["Communication Design and Strategy Courses<\/a>"],"unlinked":["Communication Design and Strategy Courses<\/span>"]},"tags":{"linked":["CDS Major Course<\/a>"],"unlinked":["CDS Major Course<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 4 months ago","modified":"Updated 4 months ago"},"absolute_dates":{"created":"Posted on April 20, 2026","modified":"Updated on April 23, 2026"},"absolute_dates_time":{"created":"Posted on April 20, 2026 12:00 am","modified":"Updated on April 23, 2026 1:51 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog2627\/wp-json\/wp\/v2\/posts\/825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog2627\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog2627\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog2627\/wp-json\/wp\/v2\/users\/949"}],"replies":[{"embeddable":true,"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog2627\/wp-json\/wp\/v2\/comments?post=825"}],"version-history":[{"count":1,"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog2627\/wp-json\/wp\/v2\/posts\/825\/revisions"}],"predecessor-version":[{"id":5934,"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog2627\/wp-json\/wp\/v2\/posts\/825\/revisions\/5934"}],"wp:attachment":[{"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog2627\/wp-json\/wp\/v2\/media?parent=825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog2627\/wp-json\/wp\/v2\/categories?post=825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog2627\/wp-json\/wp\/v2\/tags?post=825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}