This course is an introduction to the concepts,,methods, and strategies needed to begin thinking,about and creating a new industry venture.,Students are first introduced to different,organizational structures. Using research,,students evaluate their venture’s competitive,landscape, and then create and defend their,strategic brand platform, brand name,,product\/service offerings, and core customer base.<\/p>
Credits: 3<\/p>
Prerequisites: BUS 213 OR BUS 303* ,*formerly DAS 213\/DAS 303<\/p>","protected":false},"excerpt":{"rendered":"
This course is an introduction to the concepts,,methods, and strategies needed to begin thinking,about and creating a new industry venture.,Students are first introduced to different,organizational structures. Using research,,students evaluate their venture’s competitive,landscape, and then create and defend their,strategic brand platform, brand name,,product\/service offerings, and core customer base. Credits: 3 Prerequisites: BUS 213 OR BUS 303* […]<\/p>\n","protected":false},"author":3198,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[309],"tags":[372,329,327],"class_list":["post-806","post","type-post","status-publish","format-standard","hentry","category-business","tag-all-courses","tag-bus-course","tag-general-education-elective-course"],"author_meta":{"display_name":"Watson Peacock","author_link":"https:\/\/campus.collegeforcreativestudies.edu\/catalog2627\/author\/wpeacock\/"},"featured_img":null,"coauthors":[],"tax_additional":{"categories":{"linked":["Business<\/a>"],"unlinked":["Business<\/span>"]},"tags":{"linked":["All Courses<\/a>","BUS Course<\/a>","General Education Elective Course<\/a>"],"unlinked":["All Courses<\/span>","BUS Course<\/span>","General Education Elective Course<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 4 months ago","modified":"Updated 1 month ago"},"absolute_dates":{"created":"Posted on April 20, 2026","modified":"Updated on July 26, 2026"},"absolute_dates_time":{"created":"Posted on April 20, 2026 12:00 am","modified":"Updated on July 26, 2026 9:56 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog2627\/wp-json\/wp\/v2\/posts\/806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog2627\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog2627\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog2627\/wp-json\/wp\/v2\/users\/3198"}],"replies":[{"embeddable":true,"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog2627\/wp-json\/wp\/v2\/comments?post=806"}],"version-history":[{"count":1,"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog2627\/wp-json\/wp\/v2\/posts\/806\/revisions"}],"predecessor-version":[{"id":5907,"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog2627\/wp-json\/wp\/v2\/posts\/806\/revisions\/5907"}],"wp:attachment":[{"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog2627\/wp-json\/wp\/v2\/media?parent=806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog2627\/wp-json\/wp\/v2\/categories?post=806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog2627\/wp-json\/wp\/v2\/tags?post=806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}